the roads we take podcast

ep 4. Meji Meji Mama herself: Tolu Oye on following her calling

1 h 1 min · Ayer
Portada del episodio ep 4. Meji Meji Mama herself: Tolu Oye on following her calling

Descripción

Recording my first podcast episode on the road in Lagos, Nigeria felt like the perfect opportunity to sit down with someone whose work has been shaping culture far beyond the city itself. In this episode, I talk with Tolu Oye, founder of Meji Meji, about how she transformed a creative idea into a brand that sparks nostalgia, celebrates identity, and connects people across the diaspora. We dive into the stories behind the designs, the realities of believing in yourself and following your calling, and what it takes to create something so distinct that people instantly recognize it. More than a conversation about fashion, this episode explores creativity, community, and the courage to trust your vision even when the path isn’t clear. Tolu’s story left me inspired, and I think it will leave you thinking differently about what it means to build a brand that means something.

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5 episodios

episode ep 4. Meji Meji Mama herself: Tolu Oye on following her calling artwork

ep 4. Meji Meji Mama herself: Tolu Oye on following her calling

Recording my first podcast episode on the road in Lagos, Nigeria felt like the perfect opportunity to sit down with someone whose work has been shaping culture far beyond the city itself. In this episode, I talk with Tolu Oye, founder of Meji Meji, about how she transformed a creative idea into a brand that sparks nostalgia, celebrates identity, and connects people across the diaspora. We dive into the stories behind the designs, the realities of believing in yourself and following your calling, and what it takes to create something so distinct that people instantly recognize it. More than a conversation about fashion, this episode explores creativity, community, and the courage to trust your vision even when the path isn’t clear. Tolu’s story left me inspired, and I think it will leave you thinking differently about what it means to build a brand that means something.

Ayer1 h 1 min
episode ep. 2. Bukki Ojo &The Seventh Story: building a successful purpose led fashion brand and being timeless in a trend driven worl artwork

ep. 2. Bukki Ojo &The Seventh Story: building a successful purpose led fashion brand and being timeless in a trend driven worl

My guest today is a visionary creative and one of the most quietly influential voices in contemporary fashion. She is the founder of Seventh, a brand grounded in intention — known for its refined silhouettes, timeless minimalism, and an ability to make simplicity feel deeply elevated. Seventh isn’t about chasing trends; it’s about creating pieces that feel calm, considered, and built to last. Bukki Ojo’s journey started long before Seventh. At just 17 years old, she launched her first brand, upcycling vintage denim with African fabrics — a bold fusion of heritage and streetwear that quickly caught attention and landed in major retailers like Topshop and ASOS. She then set up in London’s well known Camden Market, which then led to her first store, so she’s no stranger to building a dedicated community. What I love most is how her story didn’t stop there — she kept evolving, throughout the no doubt countless challenges along the way and Bukki is now leading one of the UK’s most exciting brands. Bukki Ojo’s story is one of reinvention, intuition, and staying true to your creative vision.

22 de dic de 20251 h 11 min
episode ep.1. Jade Busola: getting your foot in the door of the music industry & why being different matters artwork

ep.1. Jade Busola: getting your foot in the door of the music industry & why being different matters

For my very first guest episode, I sat down with someone many know for her work behind the scenes in music — but I know her as my sister. Jade Busola has built a remarkable career in A&R, previously holding roles at some of the biggest labels including 0207 Def Jam, EMI Records, and Atlantic, where she signed artists you already know and love. Today, she manages Grammy-nominated producer ThisizLondon, develops emerging talent, and has launched her own music management and publishing company, Rogue Collective. In this conversation, Jade Busola reflects on always knowing music was the only path for her. She shares the wild stories that got her foot in the door, the resilience it took to thrive as a Black woman in a male-dominated industry, and the lessons she’s learned about passion, instinct, and betting on yourself. It’s funny, honest, inspiring, and a reminder that unconventional journeys can lead to extraordinary places. Now this is a road less traveled!

23 de nov de 202553 min