Building the Remedy Circle with Kenny Jones | Referral Partners, Social Proof & Scaling Fast
In Episode 161 of the Scratch Agency Podcast, Stephen Turnbull and Shawn Fitzgerald welcome back Kenny Jones of Remedy Insurance and Wealth Builders for a powerful conversation on growth, visibility, referral strategy, and what it really takes to scale a modern agency.
Kenny shares how his business has exploded over the last year through intentional referral partner relationships, strong branding, and fearless social media marketing. He breaks down the creation of the Remedy Circle—his unique referral partner incentive ecosystem—and explains how it’s helping him attract top realtors, lenders, attorneys, and other partners while building serious momentum in the Charlotte market.
From content strategy and personal branding to team growth, SOPs, and scaling beyond yourself, this episode is packed with practical ideas for any scratch agent who wants to stand out, grow faster, and create a brand people actually remember.
🔍 If you’ve been wondering how to generate more referrals, market yourself better on social media, and build a business people talk about—this episode will give you both the mindset and the playbook.
🕒 Timestamps:
00:00 – Introduction & Welcome Back Kenny Jones
02:05 – What’s Changed Since Episode 49
04:10 – Why Social Media Still Matters in 2026
07:20 – “Get Over It” – Kenny’s Advice on Showing Up Online
10:45 – The Birth of the Remedy Circle
15:30 – How the Referral Partner Model Works
20:05 – Building Events That Create Loyalty & Buzz
24:18 – How Kenny Markets the Remedy Circle
28:40 – Why Realtors Have Been the Best Fit
32:12 – Social Proof, Deal Closed Posts & Brand Positioning
36:05 – The Power of Fast Execution
39:22 – Growing the Team & Scaling with SOPs
43:18 – Kenny’s Vision for Stepping Out of Sales
46:10 – Final Thoughts & Where to Follow Kenny
💼 Sponsored by HawkSoft
https://www.hawksoft.com
A family-owned agency management system built to serve independent agencies with flexibility, transparency, and human-centered support.
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