The Secret to Lifelong Fans

4. How Taylor Swift Makes Her Fans Crazy by Creating Community and Special Moments

If you’re a musician looking for some “job security” aka you want to do what you can to ensure your current fanbase stays with you for the next 10+ years, you are in the right place. I’m going to tell you how Taylor uses fan engagement to outlast many of her mid aughties contemporaries in relevancy. For decades, labels have not set a precedent for how artists can create a strong community with fans because its not necessarily in their interest. It gives artists leverage over the label, so why would they do something that will give them less control? So the industry is slacking hard in this area, but the main goal of my podcast is to highlight artists who leading the way forward. This week I am uncovering Taylor Swift’s marketing secrets. She is the gold standard of fan engagement within the music industry, and any artist can learn from her successful efforts of converting fans through the marketing funnel and creating dedicated lifelong fans. The real “Secret to Lifelong Fans” is to create community and special moments for your fanbase, something that Taylor is great at. Timestamps: [00:00] -Intro [11:57] - Taylor Nation- Building Community [22:30] - Meet and Greets and Secret Sessions - Creating Special Moments [32:00] - Takeaway for Artists [36:22] - Examples and How to Set Boundaries and Expectations with Fans Links Mentioned in Pod: 1000 True Fans by Kevin Kelly: https://kk.org/thetechnium/1000-true-fans/ [https://kk.org/thetechnium/1000-true-fans/] Taylor’s 13 hour meet and greet: https://www.youtube.com/watch?v=9s1kO6ND9BE [https://www.youtube.com/watch?v=9s1kO6ND9BE] Taylor Talking about first secret sessions in 2014 https://www.youtube.com/watch?v=kGVg6gjBJ2w&list=PL0t5Y7pWWRxViLfoQHUWzLLHoTjziQTNO&index=2 [https://www.youtube.com/watch?v=kGVg6gjBJ2w&list=PL0t5Y7pWWRxViLfoQHUWzLLHoTjziQTNO&index=2] Behind the Scenes 1989 Secret Sessions https://www.youtube.com/watch?v=kGVg6gjBJ2w&list=PL0t5Y7pWWRxViLfoQHUWzLLHoTjziQTNO&index=2 [https://www.youtube.com/watch?v=kGVg6gjBJ2w&list=PL0t5Y7pWWRxViLfoQHUWzLLHoTjziQTNO&index=2] Follow me on Tiktok, other socials, or email me! https://koji.to/LeahTate [https://koji.to/LeahTate] Catch next week’s episode on how The Maine takes the phrase “cult following” to the next level with their fan engagment strategies. They are kings of knowing what their fans want. Episode out next Tuesday at 5am EST!

3. Tiktok Content Strategies that Work - Deep Dive for Music Artists

Want to learn how to increase tiktok engagement and turn your followers into dedicated fans? Or how to use tiktok to help you gain leverage for your career? This week I analyze strategy for 2 artists who are absolute powerhouses in gaining visibility through tiktok. I’m walking you through why Arrows in Action and First in Flight’s tiktok content is effective, even though they have totally different approaches. Then I’ll include what I would do with their social media strategy moving forward. Along the way I’ll be giving you tips on how to make these strategies your own and incorporate them into your content. Timestamps: [00:00] - Intro [01:16] - Arrows In Action Analysis [08:17] Arrows in Action Strategy [13:16] First In Flight Analysis [19:14] First in Flight Strategy Links Mentioned in Pod: Arrows in Action Most Viral Posts: https://vm.tiktok.com/TTPdroaRvt/ [https://vm.tiktok.com/TTPdroaRvt/] https://vm.tiktok.com/TTPdro4JKn/ [https://vm.tiktok.com/TTPdro4JKn/] First in Flight Best Skits/vids: https://vm.tiktok.com/TTPdhkLsQB/ [https://vm.tiktok.com/TTPdhkLsQB/] https://vm.tiktok.com/TTPdhhKauj/ [https://vm.tiktok.com/TTPdhhKauj/] https://vm.tiktok.com/TTPdhhGBj3/ [https://vm.tiktok.com/TTPdhhGBj3/] Follow me on Tiktok, other socials, or email me! https://koji.to/LeahTate [https://koji.to/LeahTate] Catch next week’s episode about how Taylor Swift defies odds and keeps breaking new records by creating community and special moments for her fans!  Out Tuesday at 5am EST!

2. Creating Tiktok Content Strategy - Identifying your Brand and Audience

Thanks for checking out my second episode!  Are you feeling stuck or overwhelmed trying to come up with content ideas or identify who your target audience is? Come along on my journey creating a Tiktok content strategy for pop rock band The Home Team to learn some creative content ideas and understand the process for creating effective strategy. I lay out all the steps I took to make the strategy as individualized as possible which includes doing research to define their brand and using their brand to define an audience. Then we are creating strategy that incorporates the band's brand elements and will resonate with the audience we defined.  Timestamps: [00:00] -Intro [02:01] - About The Home Team (band) [03:50] Identifying goals, obstacles, and comp analysis [13:51] Identifying the Brand [22:34] Defining an Audience [28:56] Creating Strategy Follow me on Tiktok, other socials, or email me! https://koji.to/LeahTate Catch next week’s episode where I breakdown Arrows in Action and First in Flight's successful Tiktok content strategies out Tuesday at 5am EST!

1. Branding, Storytelling, and the Pipeline to LifeLong Fans Intro with Leah Tate

For the inaugural episode of The Secret to Life-long Fans, I chat to lay out a basic foundation and examples of what I believe are vital to strong music marketing strategies. Marketing is one of those special mediums that is simultaneously an art and a science, because there are many different creative paths to get to the same goal. I also provide some background about myself- how I got into studying marketing, and how my brain injury is affecting my career trajectory. Come listen!! Follow this podcast for a step by step example for how to define your brand, audience, and use that to create a personalized and effective tiktok strategy (based on pop rock band The Home Team) in next week’s episode!