The Sell

Ep 27. The Reality Of Time with Andrew Kauffman.

Access is one of the hardest problems in sales. In this episode, Andrew Kaufman shares how his experience in trading floors and fintech led him to build Time to Give Network, a platform that connects professionals through charitable giving. A new way to create value, build relationships, and open doors that cold emails often can’t. Enjoy this episode with Andrew Kauffman.

Ep 26. How to sell from $10 to tens of millions with Natalia Polyakova.

This week on The Sell, we have Natalia, someone I’ve known for a couple of years through The Sales Movement. 24 years at Intel. From retail sales in Moscow… to closing high eight-figure enterprise deals with HSBC. We talked enterprise strategy, reading investor reports to sell smarter, and what it feels like to walk away after a quarter of a century. Now she’s building a fractional career and cycling 1,000km across Cambodia to raise money for education. She can sell $10 to a taxi driver. She can sell eight figures to a bank. You’re going to enjoy this one.

Ep 25. Why Your Content Is Boring with Aidan Brannigan.

This week on The Sell, we had Aiden Brannigan. He’s 25. Makes his living creating funny content for B2B tech brands. Memes. Virality. Attention. When I first found him on LinkedIn, I thought we’d just talk about how to make funny posts. Wrong. This guy is seriously thoughtful about marketing psychology. About why brands can’t be boring anymore. About how the differentiator isn’t the product — it’s how people feel about you. His company is called No Boring Brands. And after this chat, you’ll understand why. He’s a creator. A marketer. A sales guy. And he’s building something big. And even better — his dad has sold over $50 million of yearbooks in his lifetime. Sales clearly runs in the family. Funny content. Serious business. You’re going to love this one. Enjoy Aiden Brannigan.

Ep 24. How to tell stories even about crypto! with Aram Mughalyan

Sometimes you meet someone on LinkedIn, become genuine friends, talk for years… and then realize you’ve never actually met in real life. That’s exactly the case with Aram Mughalyan and me. We first connected through a shared love of running, resilience through injury, and a lot of back-and-forth conversations over the years. What makes this episode especially fun is that I’ve been very open about my skepticism of crypto, and Aram has patiently (and intelligently) helped me see how the space has evolved. In this conversation, we dig into how Web3 and crypto are moving from “degen culture” toward institutional adoption, why storytelling matters more than technology, and how LinkedIn has become one of the most powerful platforms for building real business in B2B. Aram shares how he intentionally chose LinkedIn over X, how he reframed the crypto narrative to speak the language of institutions, and why authenticity, not hype, is what actually converts. We also get into content, sales, mindset shifts, and why it’s far less cringe to share your thinking publicly than to spam cold DMs. This was one of those conversations that feels like a masterclass wrapped in a friendly catch-up. I think you’ll enjoy it as much as I did. Tune in and let me know what resonated.

Ep 23. The Fintech Sales Guy James Barker.

This week on The Sell, we’ve got James Barker. If you’re on LinkedIn and in sales, you’ve probably seen his stuff—he’s the fintech sales guy, and he says it like it is. We talked about founder-led sales, AI, cold calling, hiring, content, personal brand, and why most CRMs are broken. And yes, we may have invented two new companies live on the call. If you’re in B2B and want to sell better, this is a must-listen. Enjoy the one and only James Barker.