EP05: Your Product Page Is Losing Sales — And You Can't Even See Why

EP09: How We Increased Average Order Value 30% in 30 Days — Without More Traffic

More traffic is not always the answer. In this episode, Yavuz breaks down how a Shopify store increased average order value by 30% in 30 days — without more traffic, without a full redesign, and without using messy site-wide discounting. What you'll learn: • Why average order value is one of the healthiest growth levers in ecommerce • How to use product pairings without making the store feel pushy • Why cart UX matters more than most Shopify brands realise • How threshold incentives can lift basket size • What to audit on your own store this week Free store audit: storebuilt.co.uk Email: info@storebuilt.co.uk #ShopifyUK #EcommerceUK #AverageOrderValue #ShopifyTips #ConversionRateOptimization #StoreBuilt

EP08: Your Search Bar Isn't Broken — It's Quietly Losing You Sales

High-intent shoppers use your search bar when they want to buy. So if your results are messy, your filters are weak, or your collections feel impossible to shop on mobile, you're leaking revenue from some of your best traffic. In this episode, Yavuz breaks down why on-site search, filters, and collection merchandising matter far more than most Shopify brands think — especially in the UK market, where more of the buying journey keeps happening online. What you'll learn: • Why search users are often your highest-intent visitors • The common Shopify search mistake that creates weak or zero results • How better filters make collection pages feel easier to shop • Why merchandising decisions matter inside search and category pages • What to test on your own store in the next 30 minutes Free store audit: storebuilt.co.uk Email: info@storebuilt.co.uk #ShopifyUK #EcommerceUK #SiteSearch #ConversionRateOptimization #ShopifyTips #StoreBuilt 🔎 SOURCE NOTES - ONS retail sales, January 2026: https://www.ons.gov.uk/businessindustryandtrade/retailindustry/bulletins/retailsales/january2026 - Baymard search UX benchmark: https://baymard.com/blog/ecommerce-search-query-types - Baymard product list and filtering benchmark: https://baymard.com/blog/current-state-product-list-and-filtering

EP07: Your Checkout Is One Page — But It's Losing You More Than You Think

Seven out of ten people who add something to their basket never buy. And most store owners have just... accepted that. In this episode, Yavuz walks through a real UK homeware brand with a 76% checkout abandonment rate — and the four changes that dropped it to 61% in six weeks. No new ads. No redesign. Just a checkout that stopped pushing customers away at the final step. What you'll learn: - Why unexpected delivery costs cause nearly half of all checkout abandonment - The account creation step that was blocking 1 in 4 customers - How enabling Apple Pay took 20 minutes and moved the needle immediately - What trust signals to add — and exactly where to put them - How a 10% checkout improvement is worth £35k for a £500k store Free store audit: storebuilt.co.uk Email: info@storebuilt.co.uk #ShopifyUK #EcommerceUK #CheckoutOptimization #StoreBuilt #ShopifyTips #CRO

EP06: You're Spending Everything to Get Customers — And Then Letting Them Walk Away

Acquiring a new customer costs 5x more than keeping an existing one. And yet most Shopify stores spend almost nothing on what happens after the sale. In this episode, Yavuz shares a real story from a UK beauty brand with a 14% repeat customer rate — well below the UK average of 28%. Three changes later, they hit 22% in six weeks. Same products, same ads, same prices. The sale isn't the finish line. It's the starting line. What you'll learn: - Why 86% of customers were leaving and never coming back - The post-purchase email that increased second purchases by 45% - How a simple loyalty programme took repeat rate from 10.7% to 50% - Why retention is where profitable growth actually lives in 2026 Free store audit: storebuilt.co.uk Email: info@storebuilt.co.uk #ShopifyUK #EcommerceUK #CustomerRetention #StoreBuilt #ShopifyTips #RepeatCustomers

EP05: Your Product Page Is Losing Sales — And You Can't Even See Why

Traffic isn't your problem. Your product page is. The average Shopify store converts at 1.4%. Top stores hit 4-6%. Same traffic. Nearly 3x the revenue. The difference? What I call the confidence gap. In this episode, Yavuz shares a real story from a UK homeware brand stuck at 1.1% conversion — and what changed to take them to 2.3% in five weeks. No new ads. No new products. Just a product page that finally answered the question every customer quietly asks before they buy. Free store audit: storebuilt.co.uk Email: info@storebuilt.co.uk #ShopifyUK #EcommerceUK #ProductPage #CRO #StoreBuilt #ShopifyTips