The Show TF Up Podcast

Acute Positioning and Activating Buyers to Buy Now

Acute positioning- the precision that turns browsers into buyers. Learn how to become the obvious choice, stop competing in crowded markets, and craft one-line positioning that filters the wrong people, charges more, and creates instant urgency. If you’re ready to own your category and make clients decide now, this is the blueprint. Before becoming a successful 7-figure business coach, Elixir Media Co. CEO Kristina Knapp skyrocketed through the ranks of the corporate world, successfully flipping underperforming businesses into top-tier performers within mere weeks. Today, she remains at the top of her industry as the founder of Elixir Media Co, a successful media creation business where she and her team empower the growth of female entrepreneurs with expert social media marketing strategy and authentic branding. Nothing makes Kristina prouder or fires her up more than disrupting the status quo of what it means to be a woman in business and watching women THRIVE in ease and power. The question is, “Are you ready to show TF up?!”

Sophisticated Messaging and High-cost Problem

In Part Two, we dive into the art of Sophisticated Messaging, the kind that stops advanced buyers in their tracks because it speaks to the real cost of their problem, not the surface-level symptoms they complain about. You’ll learn how to shift your language from “annoyances” to identity-level activators that pull your audience out of passive scrolling and into decisive action. I break down high-cost problem examples across industries, show you how to elevate your frequency through deeper, sharper messaging, and teach you how one powerful line can instantly create urgency. If you’re ready to stop sounding beginner-level and start sounding undeniable, this episode is your firestarter. Next up: Acute Positioning- how to make people buy now. Before becoming a successful 7-figure business coach, Elixir Media Co. CEO Kristina Knapp skyrocketed through the ranks of the corporate world, successfully flipping underperforming businesses into top-tier performers within mere weeks. Today, she remains at the top of her industry as the founder of Elixir Media Co, a successful media creation business where she and her team empower the growth of female entrepreneurs with expert social media marketing strategy and authentic branding. Nothing makes Kristina prouder or fires her up more than disrupting the status quo of what it means to be a woman in business and watching women THRIVE in ease and power. The question is, “Are you ready to show TF up?!”

Marketing to Advanced Buyers

In this episode, we unlock the mindset of advanced buyers, the women who slip into your DMs ready, certain, and paid-in-full. You’ll learn why beginners buy information, but advanced buyers buy certainty, and how embodying who you are (not what you know) is the real catalyst for high-caliber sales. I share how rebuilding my business from zero to tripling my highest revenue year came from one shift: speaking from conviction instead of performing for the sale. You’ll hear the energetic markers of certainty, the resonance it creates, and the messaging shifts that turn curious followers into ready-now clients. If you’re done over-explaining and ready to lead with grounded self-trust, this episode will show you exactly what that looks like. Stay tuned for Part Two on sophisticated messaging and high-cost problems. Before becoming a successful 7-figure business coach, Elixir Media Co. CEO Kristina Knapp skyrocketed through the ranks of the corporate world, successfully flipping underperforming businesses into top-tier performers within mere weeks. Today, she remains at the top of her industry as the founder of Elixir Media Co, a successful media creation business where she and her team empower the growth of female entrepreneurs with expert social media marketing strategy and authentic branding. Nothing makes Kristina prouder or fires her up more than disrupting the status quo of what it means to be a woman in business and watching women THRIVE in ease and power. The question is, “Are you ready to show TF up?!”

Say What You Really Mean: Messaging That Hits, Heals & CONVERTS

You’re not here to write cute copy. You’re here to write messaging that liberates. That activates. That calls in the clients who feel you before they even work with you. In this episode, Kristina breaks down the anatomy of engaging, high-converting messaging. The kind that makes your soulmate clients stop scrolling, lean in, and say “how did she know?” You'll learn how to name the real problem (the high-cost one), speak to the stakes, and position your work as the most aligned next step. If your message isn’t matching your magic, this one’s for you. Before becoming a successful 7-figure business coach, Elixir Media Co. CEO Kristina Knapp skyrocketed through the ranks of the corporate world, successfully flipping underperforming businesses into top-tier performers within mere weeks. Today, she remains at the top of her industry as the founder of Elixir Media Co, a successful media creation business where she and her team empower the growth of female entrepreneurs with expert social media marketing strategy and authentic branding. Nothing makes Kristina prouder or fires her up more than disrupting the status quo of what it means to be a woman in business and watching women THRIVE in ease and power. The question is, “Are you ready to show TF up?!”

The Soul Is the Strategy: Two Challenges to Ignite Your Brand From Within

This isn’t your typical episode. No funnels. No hacks. Just full-bodied, soul-deep remembrance. In this behind-the-scenes drop from Legacy Unleashed, Kristina shares two sacred challenges to reconnect with the iconic, magnetic woman you’re here to be—and build a brand that moves like her. In this episode, you’ll explore: * How your soul’s purpose becomes your most powerful brand asset * A potent prompt to reveal your soul name and unlock your energetic signature * How to choose a totem that anchors your frequency and turns your presence into your platform * Why your brand can only go as far as your self-connection This is messaging as ritual. Brand as portal. And if you’re here, you already know: your soul is ready to be seen. Before becoming a successful 7-figure business coach, Elixir Media Co. CEO Kristina Knapp skyrocketed through the ranks of the corporate world, successfully flipping underperforming businesses into top-tier performers within mere weeks. Today, she remains at the top of her industry as the founder of Elixir Media Co, a successful media creation business where she and her team empower the growth of female entrepreneurs with expert social media marketing strategy and authentic branding. Nothing makes Kristina prouder or fires her up more than disrupting the status quo of what it means to be a woman in business and watching women THRIVE in ease and power. The question is, “Are you ready to show TF up?!”