How To Leverage Public Relations To Grow Your Business With Mary Beth Olson

The Impact of Peptides on the Fitness Industry with Dave Appel of KORB

Dave Appel is challenging the fitness industry to rethink its role in health by confronting the stigma around peptides and embracing integration. In this episode, we discuss the intersection of fitness, wellness, and emerging medical trends like peptides and GLP-1s. Dave shares insights on telehealth, industry convergence, and the future of personalized health solutions. One in eight Americans are now on GLP-1 therapies, and research shows these patients are twice as likely to join a gym and more likely to stay if they feel supported. Yet too often they are judged, dismissed, or ignored. Dave frames this as the single greatest growth opportunity fitness has ever seen, and one the industry cannot afford to miss. At KORB Health, he is proving the model. By embedding medical weight loss, hormone optimization, mental health, and longevity programs directly into gyms and health clubs, Dave shows how telehealth can move beyond prescriptions to become coaching, education, and sustainable lifestyle change. For Dave, this is bigger than business. He sees the stigma around GLP-1s and hormone therapies as a repeat of past battles over creatine and TRT, tools once vilified before becoming mainstream.  More from Dave:  LinkedIn: https://www.linkedin.com/in/dave-appel-8211305/ KORB Health: https://www.korbhealth.com/  Bio: After earning a degree in exercise science and physical education, Dave began his career as a PE teacher, where he became known for experimenting with tools like heart-rate monitors in the classroom years before wearable tech became mainstream. While most teachers clung to dodgeball, Dave was teaching kids to measure effort and recovery, convinced that physiology mattered more than games. He carried that mindset into entrepreneurship, founding one of Austin's premier CrossFit gyms. For more than a decade, he coached athletes of every shape and ability, logging thousands of hours on the floor. To Dave, the gym was more than a place to train; it was a lab for movement, recovery, and behavior change. During COVID, when the gym was forced to close, he handed out every barbell and dumbbell to members so they could keep training at home. Nearly the entire community kept paying dues through lockdowns, and when the doors reopened, the gym exploded. That lesson, that people rally when they feel trusted and supported, has shaped how he leads today. After thirty years in the fitness industry, coaching revealed something deeper. Dave watched people train hard, eat clean, and still lose the battle with weight or metabolic health. When he learned about GLP-1 therapies, he recognized the same pattern of resistance he had seen with creatine and testosterone replacement. Every real breakthrough in performance is branded as cheating until it becomes obvious it works. For Dave, the stigma around medical therapies is not just misplaced, it is dangerous. If someone is finally motivated to take control of their health, that moment should be met with support, not judgment. That conviction led him to KORB Health, where he now serves as Chief Health and Wellness Officer. His focus is on bridging the divide between fitness and medicine, ensuring that patients who begin with clinical therapies are guided back into movement, nutrition, and community instead of being left on their own. Dave has spent decades earning trust, understanding what drives adherence and change, and applying those lessons to the integration of fitness and medicine at scale. More from Jessica:  Jessica has spent the last 25 years promoting and protecting global franchise brands such as Gold’s Gym, Club Pilates and Burger King. Currently, Jessica is starting a new chapter as President of Squeeze Massage.   LinkedIn: https://www.linkedin.com/in/jessicayarmey/   Instagram: https://www.instagram.com/jessicayarmey/  Twitter: https://twitter.com/JessicaYarmey

Micah Logan's Blueprint for Business & Entrepreneurial Success

Before becoming a sought after business coach and strategist, Micah Logan was a founder and a CEO. He has done the work, built the processes and learned the lessons in the trenches. Now, he's helping other entrepreneurs and businesses as an advisor and fractional executive. In this episode, he shares his journey from fitness entrepreneur to business strategist, emphasizing the importance of practical experience, clear communication, and mindset in entrepreneurship. He discusses how to diagnose business issues, the generational differences in workplace culture, and his upcoming book on turning around business mistakes. More from Micah: Micah Logan was born and raised in Boston, MA, in one of the city’s poorer neighborhoods. As a minority business owner, he didn’t have access to a business coach or consultant, but what he did have was an insatiable desire to learn and an intense work ethic. Micah is an entrepreneur, fractional chief executive, and business strategist with more than two decades of experience leading, scaling, and turning around owner-led companies. He is a Forbes Contributor, where he has published 30+ articles on small business leadership, cash flow management, operations, and growth strategy. His work has generated tens of thousands of views and is frequently quoted, cited, and referenced by financial institutions, academic libraries, consultants, and business advisors globally for its practical rigor and operational credibility. He specializes in helping small and mid-sized businesses stabilize cash flow, professionalize operations, and build accountable leadership systems. Micah currently serves as a Fractional CEO and COO for multiple companies across manufacturing, construction, and professional services, where he has led revenue growth, operational restructuring, and executive alignment initiatives. His experience includes scaling businesses through periods of rapid growth, navigating financial distress, and preparing companies for sustainable expansion or exit. Micah created the TURNAROUND framework, practical operating systems designed to help business owners move from chaos to clarity, and from stabilization to scale. These frameworks form the foundation of his forthcoming book and advisory work. He is also a sought-after international speaker, having delivered 60+ talks, keynotes, and workshops across the United States and worldwide on leadership, accountability, operational strategy, and business mastery. He holds a Bachelor of Science in International Business and brings a rare blend of operator experience, financial discipline, and real-world execution. Website: https://www.micah-logan.com/ LinkedIn: https://www.linkedin.com/in/micahlogan/ Small Business Mastery Newsletter: https://micah-logan.kit.com/bedee5b92e More from Jessica: Jessica has spent the last 25 years promoting and protecting global franchise brands such as Gold’s Gym, Club Pilates and Burger King. In 2020, she shifted her focus from driving demand for brands to building brands. She built her first start-up, KickHouse from 0 to 30 locations before exiting to Mayweather Boxing + Fitness in 2022. Currently, Jessica is starting a new chapter as President of Squeeze Massage. LinkedIn: https://www.linkedin.com/in/jessicayarmey/ Instagram: https://www.instagram.com/jessicayarmey/ Twitter: https://twitter.com/JessicaYarmey Website: https://jessicayarmey.com/ More from SizzleSociety: Website: https://sizzlesociety.com/ Instagram: https://www.instagram.com/sizzlesociety/ To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

How To Leverage Public Relations To Grow Your Business With Mary Beth Olson

Mary Beth Olson has spent her entire career in Communications and Public Relations and it shows. In this episode, she talks passionately about the space and offers advice on how to deploy Public Relations for your business. She shares her journey from PR professional to founder of MBO Media, emphasizing the importance of storytelling, client partnership, and authentic self-promotion in building a successful agency. She discusses the value of PR, managing a growing business, and the unique strengths women bring to entrepreneurship. Takeaways: - How to use storytelling and authentic communication to grow brand awareness - Building a strong client partnership with high trust is critical in being able to work quickly to take advantage of opportunities - Managing growth and branding in a boutique agency - Female founders have unique strengths that they bring to leadership and entrepreneurship More from Mary Beth: MBO Website: https://www.mymbomedia.com/ Mary Beth's LinkedIn: https://www.linkedin.com/in/marybethwood/ Mary Beth Olson is a powerhouse publicist and the Founder & CEO of MBO Media, bringing more than 20 years of experience building brands that break through and stand out. After nearly a decade in New York leading high-performing teams at Fortune 500 companies including Avon, Victoria’s Secret PINK, and Coty, she launched MBO Media in 2019 with a bold vision: to deliver strategic, results-driven media that turns visibility into measurable impact. Since then, she has represented an impressive roster of clients-from Olympic gold medalist Dominique Dawes to hospitality leaders like Founding Farmers Restaurant Group and Maison Cheryl. Her work has secured top-tier regional and national coverage in outlets such as the Washington Post, The New York Times, Forbes, and The Wall Street Journal, along with national television appearances on Good Morning America and CNN. A tenth-generation Washingtonian, Mary Beth pairs deep local roots with national reach. Known for transforming timely angles into powerful outcomes, she specializes in strategic storytelling that elevates brands, shapes narratives, and drives meaningful growth. More from Jessica: Jessica has spent the last 25 years promoting and protecting global franchise brands such as Gold’s Gym, Club Pilates and Burger King. In 2020, she shifted her focus from driving demand for brands to building brands. She built her first start-up, KickHouse from 0 to 30 locations before exiting to Mayweather Boxing + Fitness in 2022. Currently, Jessica is starting a new chapter as President of Squeeze Massage. LinkedIn: https://www.linkedin.com/in/jessicayarmey/ Instagram: https://www.instagram.com/jessicayarmey/ Twitter: https://twitter.com/JessicaYarmey Website: https://jessicayarmey.com/ More from SizzleSociety: Website: https://sizzlesociety.com/ Instagram: https://www.instagram.com/sizzlesociety/ To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

Creating clarity to drive action and purpose with Darin Newbold

In this episode, Darin Newbold shares his journey from corporate leadership to coaching, focusing on self-awareness, patterns, and frameworks like the Enneagram and Purpose Factor to help leaders and teams make focused decisions and unlock their potential. Takeaways: - Self-awareness and pattern recognition is critical to advancing your leadership skills - The Enneagram and Purpose Factor are used to create a framework for personal growth - High-pressure situations don't have to be stressful if you have tools to navigate them - Recognizing and pausing in stressful moments can prevent burnout and conflict - Understanding your personality type and purpose guides better decision-making - Leadership growth involves transforming patterns learned in childhood More from Darin: Darin Newbold is an executive coach, founder of Bold Solutions, and creator of the BoldGPS™ framework, a guided system that helps leaders connect who they are with how they lead, decide, and live on purpose. Drawing from his background as a former COO, EOS Integrator, certified Enneagram coach, and Purpose Factor facilitator, Darin helps business owners, executives, and teams move from internal friction and reactive patterns to greater clarity, confidence, and alignment. He is also the co-creator, alongside Doug Lynam, of Monsters & Lighthouses: Enneagram, Money and the Patterns That Shape Your Decisions and the Taming Your Money Monsters Masterclass, where they explore how personality, purpose, and emotional patterns shape the way people relate to money, leadership, and life. To connect with Darin: LinkedIn: https://www.linkedin.com/in/darinnewbold/ Monsters & Lighthouses podcast: https://podcasts.apple.com/us/podcast/monsters-lighthouses-enneagram-money-and-the/id1886740972 Book a Discovery Call: https://yourboldsolutions.com/meetings/boldsolutions/discovery-call?uuid=084885f1-f76e-427c-9de3-5eb7f0787f00 More from Jessica: Jessica has spent the last 25 years promoting and protecting global franchise brands such as Gold’s Gym, Club Pilates and Burger King. In 2020, she shifted her focus from driving demand for brands to building brands. She built her first start-up, KickHouse from 0 to 30 locations before exiting to Mayweather Boxing + Fitness in 2022. Currently, Jessica is starting a new chapter as President of Squeeze Massage. LinkedIn: https://www.linkedin.com/in/jessicayarmey/ Instagram: https://www.instagram.com/jessicayarmey/ Twitter: https://twitter.com/JessicaYarmey Website: https://jessicayarmey.com/ More from SizzleSociety: Website: https://sizzlesociety.com/ Instagram: https://www.instagram.com/sizzlesociety/ To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com

Leading With Customer Obsession: Katie Schaeffers' Journey With The Shack Shine Franchise

Before joining Shack Shine, Katie Schaeffers worked in events, carefully designing customer experiences. Now, as the leader of the Shack Shine brand, she calls customers frequently and uses insights gathered to make strategic decisions for the brand. Her customer obsession extends into relationships with Shack Shine franchise owners, both current and prospective. This episode covers everything from franchise growth, leadership and trends in home services to Katie's love of gardening and how to do it all as a busy mom. More From Katie: Shack Shine Website: https://www.shackshine.com/ Katie's LinkedIn: https://www.linkedin.com/in/katieschaeffers/ Katie Schaeffers is a business leader and brand strategist who connects the dots between what companies build and what people actually want—translating strategy into products, services, and experiences that resonate. Over the past 15+ years, Katie has worked at the intersection of brand, customer experience, and operations—launching new service models, building brands, and leading complex creative projects around the world. Her work is grounded in a simple belief: the best businesses start with a deep understanding of the customer and build outward from there. Today, Katie is Managing Director of Shack Shine, part of O2E Brands, the parent company of the global franchise powerhouse 1-800-GOT-JUNK?. She leads the team responsible for scaling the home services brand across North America, with a focus on building a best-in-class customer experience and an operating platform that helps franchise partners grow successful local businesses. Previously, Katie served as Vice President of Strategy + Creative at BRANDLIVE Group, where she led large-scale experiential and brand initiatives for global stages including international conferences and massive live events. Earlier in her career, she produced TEDActive in Palm Springs, helping bring ambitious ideas to life through meticulously executed live experiences. These roles sharpened her reputation for turning ambitious visions into reality while juggling complex logistics, global teams, and tight timelines. Katie holds a master’s degree from the London School of Economics, where she studied the intersection of business, culture, and human behavior—an interest that continues to shape how she thinks about brands, leadership, and growth. She lives in Vancouver with her husband Jeff, and young son Ace. More from Jessica: Jessica has spent the last 25 years promoting and protecting global franchise brands such as Gold’s Gym, Club Pilates and Burger King. In 2020, she shifted her focus from driving demand for brands to building brands. She built her first start-up, KickHouse from 0 to 30 locations before exiting to Mayweather Boxing + Fitness in 2022. Currently, Jessica is starting a new chapter as President of Squeeze Massage. LinkedIn: https://www.linkedin.com/in/jessicayarmey/ Instagram: https://www.instagram.com/jessicayarmey/ Twitter: https://twitter.com/JessicaYarmey Website: https://jessicayarmey.com/ More from SizzleSociety: Website: https://sizzlesociety.com/ Instagram: https://www.instagram.com/sizzlesociety/ To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com