The Sundae Best
Are you losing dream clients before you can even get on a call with them? In this episode, Colorado & destination wedding planner Jillian Pohlman of Jillian Marie Events breaks down exactly what's working (and what's NOT) in the contact-to-contract process for wedding professionals in all categories. As a planner, Jillian has a unique perspective—she sees both sides of the vendor-client relationship and gets real-time feedback from couples about who they're booking and why. In Part 1 of this three-part series, we're diving deep into contact forms and our initial response to new inquiries. In this episode, you'll learn: * What questions to ask (and NOT to ask) on your contact form * When and how you should discuss pricing with potential clients * How to write an initial response email that actually gets clients to book a call with you * How to respond when planners inquire on behalf of their clients * The only follow-up strategy you need (hint: it's simpler than you think) Whether you're a photographer, planner, florist, DJ, caterer, or any other wedding pro, this conversation applies to you. Jillian's approach is all about being human, responding in a timely manner, and making the booking process easy for couples, rather than overwhelming them with too much information before you've even had a conversation to understand what they need. This episode is for you if: * You're getting inquiries but struggling to convert them into booked clients * You feel like you're being ghosted after sending your initial response * You're wondering if your contact form is helping or hurting you * You want to streamline your inquiry process and book more aligned clients Connect with Jillian: jillianmarie.events [https://jillianmarie.events] | @jillianmarie.events [https://www.instagram.com/jillianmarie.events/]
28 episodios
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