The Sundae Best

Part 2: The Consultation Call with Jillian Marie Events

29 min · 22 de dic de 2025
portada del episodio Part 2: The Consultation Call with Jillian Marie Events

Descripción

Ever wondered what the heck you should say on a consultation call with a potential client? It's a great question and in this episode, Jillian Marie Events is giving us the full inside scoop on how wedding vendors should run a consultation call from start to finish. Tune in to find out what questions to ask on the consultation call, how you should share pricing with potential clients, and how to wrap up the call all without making it weird or putting unnecessary pressure on them. P.s. Be sure to go back and listen to part 1 before digging into part 2!

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28 episodios

episode Questions To Ask Your Wedding Photographer artwork

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Choosing your wedding photographer is one of the biggest (vendor-related) decisions you’ll make while planning your wedding. I really want to emphasize that it's about so much more than liking someone’s editing style. It’s about trust, communication, backup plans, and how you’ll actually feel with them by your side on your wedding day. In this episode of The Sundae Best, I walk through the most important questions to ask when interviewing your potential wedding photographer(s). I also share my own answers so you can hear exactly how I approach things like photo timelines, image security, backup gear, planning engagement sessions, and transparency through the entire process. Whether you’re newly engaged or in the final stages of wedding planning, this episode will help you ask the right questions so you can hire your wedding photographer with full confidence in both their work and their process. If you found this helpful, please share it with a friend who’s searching for their wedding photographer so they can find the very best fit for them! If you're interested in working together, head to mrsferreephotography.com [https://mrsferreephotography.com]to officially inquire!

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episode Part 3: Post-Call Follow Up & The Contract artwork

Part 3: Post-Call Follow Up & The Contract

You had the perfect consultation call—now what? In the final part of this three-part Contact to Contract Series, wedding planner Jillian Pohlman of Jillian Marie Events walks us through everything that happens after the consultation: how to follow up without being pushy, when to send the contract, how to communicate payment schedules, and what to do once someone actually books. This is where many wedding professionals lose momentum or accidentally create friction that causes couples to choose someone else. Jillian breaks down exactly how to keep the process moving forward while making it easy and pressure-free for couples. Whether you're a photographer, planner, florist, DJ, or any other wedding professional, this episode will help you confidently move from "great consultation" to "signed contract and paid deposit." Learn why you should follow up only once, why contract expiration dates might be hurting you, why final payment should never be due on the wedding day, and how to guide new clients through next steps without overwhelming them. Remember: if they're going to book, they're going to book—your job is just to make it easy. Connect with Jillian: jillianmarie.events [https://jillianmarie.events] | @jillianmarie.events [https://www.instagram.com/jillianmarie.events/]

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episode Part 1: Contact Form and Initial Response with Jillian Marie Events artwork

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Are you losing dream clients before you can even get on a call with them? In this episode, Colorado & destination wedding planner Jillian Pohlman of Jillian Marie Events breaks down exactly what's working (and what's NOT) in the contact-to-contract process for wedding professionals in all categories. As a planner, Jillian has a unique perspective—she sees both sides of the vendor-client relationship and gets real-time feedback from couples about who they're booking and why. In Part 1 of this three-part series, we're diving deep into contact forms and our initial response to new inquiries. In this episode, you'll learn: * What questions to ask (and NOT to ask) on your contact form * When and how you should discuss pricing with potential clients * How to write an initial response email that actually gets clients to book a call with you * How to respond when planners inquire on behalf of their clients * The only follow-up strategy you need (hint: it's simpler than you think) Whether you're a photographer, planner, florist, DJ, caterer, or any other wedding pro, this conversation applies to you. Jillian's approach is all about being human, responding in a timely manner, and making the booking process easy for couples, rather than overwhelming them with too much information before you've even had a conversation to understand what they need. This episode is for you if: * You're getting inquiries but struggling to convert them into booked clients * You feel like you're being ghosted after sending your initial response * You're wondering if your contact form is helping or hurting you * You want to streamline your inquiry process and book more aligned clients Connect with Jillian: jillianmarie.events [https://jillianmarie.events] | @jillianmarie.events [https://www.instagram.com/jillianmarie.events/]

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