The Tori Nook Talk Show
Welcome to this episode of The Tori Nook Talk Show! In this episode, Tori sits down with Aaron Zucker, founder and CEO of Zucker Investment Group (ZIG), one of the nation's leading value-add single-tenant real estate firms. Aaron is also a partner in American Family Care, Seven Brew Coffee, and Small Sliders, giving him a unique perspective on both real estate and brick-and-mortar operations. Aaron grew up in Charlotte, graduated from the University of Alabama, and bought a failing college bar junior year with his friends. While cleaning up vomit and sneaking in underage kids, he realized his landlord—who owned 400 properties—was collecting rent while they worked their butts off. That was his lightbulb moment: real estate beats hard work. He started in leasing at DLC Management, moved to Phillips Edison (leasing grocery-anchored centers with no grocery stores), and at 27 joined PEB, a South Florida family office, as SVP of leasing. In 2017, he told the Wiener family he wanted ownership. They politely said it was a family business. So Aaron spent 2018 planning his exit and building his business plan on an iPad. In December 2018, he made the leap. Seven years later, ZIG has closed 70+ deals, runs on EOS (Entrepreneur Operating System), and hires based on five core values: growth-minded, resilient, integrity, positive, collaborative. They offer equity to 22-year-olds fresh out of school who don't know what a cap rate is, turning $5K into six- and seven-figure net worths through promotes and cash flow. 🎯 Topics covered: * Buying a failing college bar at 21 (and realizing landlords win) * From DLC to Phillips Edison: leasing with no grocery stores * The 2017 conversation: "This is a family business" * The leap at 29: parents' basement, six-month-old daughter, no income * 70+ deals in seven years across the U.S. * Five core values: growth-minded, resilient, integrity, positive, collaborative * Why he interviews 100 people to hire one * Holocaust survivors as his "why" and legacy * Single dad: blocking 5-7:30pm, working after bedtime * Two rules for his kids: try your hardest, be nice to people * Final advice: Follow your gut, no victim mentalities ⸻ 👤 Connect with Aaron Zucker * LinkedIn [https://www.linkedin.com/in/aaron-zucker-zig/] * Instagram [https://www.instagram.com/aaron.zucker/] * Podcast [https://podcasts.apple.com/us/podcast/limitless-podcast-with-aaron-zucker/id1513018036] * Zucker Investment Group [https://zuckerinvestmentgroup.com/] ⸻ 👤 Connect with Tori Nook Website [https://torinook.com] LinkedIn [https://www.linkedin.com/in/torirendanonook/] Instagram [https://www.instagram.com/tori_nook/] X [https://x.com/ToriNook] TikTok [https://www.tiktok.com/@torinook] ⸻ 🎧 The Tori Nook Talk Show is where real conversations meet real success. Subscribe for episodes exploring how leaders build personal and professional fulfillment on their own terms.
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