The Tori Nook Talk Show
Welcome to this episode of The Tori Nook Talk Show! In this episode, Tori sits down with Nina Steiner, an office and retail tenant rep broker in Los Angeles with a former life as a television producer. Nina worked on PBS's Great Performances, producing dance and music programs with artists like Pavarotti and Placido Domingo before moving from New York to LA with eight suitcases and no contacts. She freelanced in production for years, and about 10 years ago, she pivoted into commercial real estate. Today Nina has carved out a distinctive niche representing Hollywood studios and production companies, finding writer’s rooms and creative office space, while also building deep expertise in flexible workspace with providers like Industrious, Regis, and WeWork. They discuss working alongside Pavarotti on PBS, the early days of new media, why entertainment clients don't sign exclusives, working with Douglas Emmett buildings, explaining holdover rent to Fortune 100 clients, blogging for the 2028 LA Olympics, co-brokering across borders, trusting your gut on red flag clients, and her mantra that God is the CEO of her business. 🎯 Topics covered: * Moving from NY to LA with 8 suitcases and no contacts * Producing Great Performances on PBS with Pavarotti and Placido Domingo * Pivoting into commercial real estate 10 years ago * Carving a niche in writer’s rooms and production studio spaces * Why entertainment clients don't sign exclusives * Signing 8 leases in Sherman Oaks in one quarter * Ed Winslow's Proof Stacking methodology * Blogging for the 2028 LA Olympics * The $14M wedding designer deal with Joe Bolognese * Co-brokering a writer;s room deal in the UK * Trusting your gut on red flag clients * Final advice: God is the CEO of my business 📌 Timestamps: 04:23 – From PBS producer to LA with 8 suitcases 06:01 – Working on Great Performances with Pavarotti 09:08 – Pivoting into commercial real estate at a meetup 12:23 – Carving a niche in writer’s rooms and flexible workspace 15:09 – 8 leases in Sherman Oaks in one quarter 17:23 – Blogging for the 2028 LA Olympics 23:03 – Explaining holdover rent to Fortune 100 studios 26:50 – The $14M wedding designer deal 33:36 – The UK writer’s room deal 38:30 – Trusting your gut on red flag clients 47:00 – God is the CEO of my business ⸻ 👤 Connect with Nina Steiner Website: tenantrepla.com [http://tenantrepla.com] Email: nsteiner@saxonwest.com [nsteiner@saxonwest.com] LinkedIn: Nina Steiner ⸻ 👤 Connect with Tori Nook Website: https://torinook.com [https://torinook.com] LinkedIn: https://www.linkedin.com/in/torirendanonook/ [https://www.linkedin.com/in/torirendanonook/] Instagram: https://www.instagram.com/tori_nook/ [https://www.instagram.com/tori_nook/] X: https://x.com/ToriNook [https://x.com/ToriNook] Email: hello@torinook.com [hello@torinook.com] ⸻ 🎧 The Tori Nook Talk Show is where real conversations meet real success. Subscribe for episodes exploring how leaders build personal and professional fulfillment on their own terms.
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