The Psychology Behind Real Estate's Most Viral Listing Videos

The Psychology Behind Real Estate's Most Viral Listing Videos

Matt Lionetti joins The Broke Agent to discuss how he builds listing videos that sell homes without ever mentioning the price, why he casts real people to show what life feels like in a property, the story behind his viral "Dear Older Me" video, and the one question he asks before posting anything. The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent [https://www.youtube.com/@thebrokeagent] 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx [https://www.skool.com/bamx] 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ [https://remindermedia.com/bamsample/] 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka [https://tinyurl.com/aatxhaka] 📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily [https://newsletters.nowbam.com/bam-daily] 🧐 Check out BAM: https://nowbam.com/ [https://nowbam.com/] 🔗 Show Resources: https://www.instagram.com/p/DZVIF7exuuW/ [https://www.instagram.com/p/DZVIF7exuuW/] https://www.instagram.com/p/DZsUPNMRP_j/ [https://www.instagram.com/p/DZsUPNMRP_j/] ⏰ Timestamps: 00:00 The First Thing Matt Does When He Gets a Listing 05:51 You Don't Have to Be Creative to Make a Great Listing Video 07:39 Matt's Unique Content Switch 10:37 The Content Filter Every Agent Needs: "Would I Actually Like This?" 12:38 Watch This Listing Video Then Try Not to Cry 15:43 The Golf Ball Condo Tour That Nailed Its Target Buyer 18:07 What to Do When a Listing Video Flops 21:53 Why "Comment the Word X" Destroys Listing Video Energy 26:40 The Hardest House Matt Ever Had to Market 36:52 Speed Tours: Genius Niche or Brand Trap? 40:35 Matt's Full Tactical Breakdown for Agents at Any Listing 49:08 The Five-Point Summary: Matt's Listing Video Framework ✅ Stay Connected With Us — 👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ [https://www.instagram.com/thebrokeagent/] 👉 Connect with Matt Lionetti: https://www.instagram.com/matt.lionetti/ [https://www.instagram.com/matt.lionetti/] BAM PARTNERS 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign [https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign] 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about [https://www.skool.com/bamx/about] 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/ [https://www.rayse.com/] 𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ [https://shilo.ai/] 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ [https://trial.propstreampro.com/bam/] 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral [https://www.summitvasolutions.com/byronlazine-referral] #RealEstateMarketing #ListingVideos #RealEstateContent

Why You Aren't Getting Leads On Social Media (4 Ways To Fix It)

The Broke Agent lays out a real-world content strategy for real estate agents, from identifying your ideal client to hijacking trends, using a five-filter system that makes every post more targeted and more fun to create. The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent [https://www.youtube.com/@thebrokeagent] 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx [https://www.skool.com/bamx] 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ [https://remindermedia.com/bamsample/] 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka [https://tinyurl.com/aatxhaka] 📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily [https://newsletters.nowbam.com/bam-daily] 🧐 Check out BAM: https://nowbam.com/ [https://nowbam.com/] ⏰ Timestamps: 00:00 Intro: Why Your Content Is Going Nowhere (And You Know It) 01:30 Filter #1: The Audience Filter 04:02 Filter #2: The Location Filter 06:50 Filter #3: The New Information Filter 08:01 Filter #4: The Authenticity Filter 09:19 Bonus Filter #5: The Trend Filter 09:34 How To Hit All 5 Filters In One Post (Live Example) 10:17 The Full 5-Filter Recap ✅ Stay Connected With Us 👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ [https://www.instagram.com/thebrokeagent/] BAM PARTNERS 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign [https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign] 𝐙𝐨𝐨𝐃𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about [https://www.skool.com/bamx/about] 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. https://www.rayse.com/ [https://www.rayse.com/] 𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ [https://shilo.ai/] 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ [https://trial.propstreampro.com/bam/] 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral [https://www.summitvasolutions.com/byronlazine-referral] #RealEstateMarketing #RealEstateAgent #ContentStrategy

How To Get Started With Claude: Step-By-Step Guide

Haley Ingram joins The Broke Agent to discuss how real estate agents can use Claude AI to automate their marketing, build a consistent content habit, train AI to match their brand voice, and stop wasting hours on tasks that a $20/month tool can handle for them. The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent [https://www.youtube.com/@thebrokeagent] 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx [https://www.skool.com/bamx] 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That's what we do for you → https://remindermedia.com/bamsample/ [https://remindermedia.com/bamsample/] 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka [https://tinyurl.com/aatxhaka] 📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily [https://newsletters.nowbam.com/bam-daily] 🧐 Check out BAM: https://nowbam.com/ [https://nowbam.com/] 🔗 Show Resources: https://claude.ai [https://claude.ai/] ⏰ Timestamps: 00:00 - 01:48 Intro 01:49 - 03:26 ChatGPT vs. Claude: Which One Wins for Real Estate Marketing? 03:27 - 04:51 Paid vs. Free Claude: Is the $20/Month Worth It? 04:52 - 07:51 Don't Import Your ChatGPT History Into Claude (Here's Why) 07:52 - 09:11 How to Let Claude Audit Your Entire Instagram Strategy 09:12 - 13:23 The Right Way to Build a Brand Identity Inside Claude 13:24 - 16:08 How to Use Claude So It Never Forgets Who You Are 16:09 - 22:33 Skills vs. Projects in Claude: Agents Are Using This Wrong 22:34 - 23:59 The Prompt Trick That Makes Claude Ask Better Questions 24:00 - 26:53 Talk to Claude Out Loud for 5 Minutes Before You Type Anything 26:54 - 30:40 Claude Code: Agents Can Build Landing Pages Without a Developer 30:41 - 43:34 The Honest Truth About How Long It Actually Takes to Learn Claude 43:35 - End The One Prompting Tip That Changes Everything for Content ✅ Stay Connected With Us 👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ [https://www.instagram.com/thebrokeagent/] 👉 Connect with Haley Ingram: https://www.instagram.com/coffeecontracts/ [https://www.instagram.com/coffeecontracts/] BAM PARTNERS 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today's market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign [https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign] 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about [https://www.skool.com/bamx/about] 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/ [https://www.rayse.com/] 𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ [https://shilo.ai/] 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ [https://trial.propstreampro.com/bam/] 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral [https://www.summitvasolutions.com/byronlazine-referral] #RealEstateMarketing #ClaudeAI #AIForRealtors

The Unwritten Rules of Social Media Nobody Tells You

The Broke Agent discusses the 11 unwritten rules of social media that the "gurus" completely ignore. He breaks down the exact strategies he used to build an audience of over 1.5 million followers across all platforms. This is built specifically for real estate agents who are tired of wasting hours on videos that get zero engagement. The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent [https://www.youtube.com/@thebrokeagent] 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx [https://www.skool.com/bamx] 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That's what we do for you → https://remindermedia.com/bamsample/ [https://remindermedia.com/bamsample/] 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka [https://tinyurl.com/aatxhaka] 📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily [https://newsletters.nowbam.com/bam-daily] 🧐 Check out BAM: https://nowbam.com/ [https://nowbam.com/] ⏰ Timestamps: 00:00 - 01:19 Intro: Rule 1 The Always Be Posting Advantage Nobody Talks About 02:23 Rule 2: Taking a Break is Bad, Announcing It is Worse 03:54 Rule 3: Engage Back or Lose Them Forever 04:42 Rule 4: Your Client is Watching Your Stories While You Ignore Their Texts 05:30 Rule 5: Sharing Your Feed Post To Stories is Killing Your Reach 06:39 Rule 6: Your Caption is Not a Press Release 07:29 Rule 7: Stop Begging for Engagement With Zero Direction 08:57 Rule 8: Same Format Every Time = Invisible Account 10:22 Rule 9: Stop Asking for Business, Your Content is Already the Pitch 11:28 Rule 10: Your Audience Forgot 90% of What You Posted. Reuse It. 12:19 Rule 11: If You Wouldn't Stop Scrolling for It, Don't Post It ✅ Stay Connected With Us — 👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ [https://www.instagram.com/thebrokeagent/] BAM PARTNERS 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today's market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign [https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign] 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about [https://www.skool.com/bamx/about] 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged → https://www.rayse.com/ [https://www.rayse.com/] 𝐒𝐡𝐢𝐥𝐨: Shilo is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ [https://shilo.ai/] 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ [https://trial.propstreampro.com/bam/] 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral [https://www.summitvasolutions.com/byronlazine-referral] #RealEstateMarketing #SocialMediaStrategy #TheBrokeAgent

Why Your Instagram Bio Is Killing Your Real Estate Business (And How to Fix It)

The Broke Agent discusses how real estate agents can stop losing leads by fixing their poorly optimized Instagram bios. Learn the exact structure needed to answer who you are, where you work, and why local consumers should follow you. He also shares tactical tips on optimizing your profile for Google SEO and setting up strategic pinned posts. The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent [https://www.youtube.com/@thebrokeagent] 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx [https://www.skool.com/bamx] 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That's what we do for you → https://remindermedia.com/bamsample/ [https://remindermedia.com/bamsample/] 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka [https://tinyurl.com/aatxhaka] 📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily [https://newsletters.nowbam.com/bam-daily] 🧐 Check out BAM: https://nowbam.com/ [https://nowbam.com/] ⏰ Timestamps: 00:00 Intro: Your Bio is Killing Your Leads (And You Don't Know It) 01:03 847,000 Agents Have the Exact Same Bio as You 02:44 The Profile Photo Rule Nobody Follows 03:27 Your Handle is Part of Your Brand Identity 04:41 The Most Overlooked SEO Hack on Instagram 05:42 Your Bio Line-by-Line Breakdown 08:23 Stop Using "Call Me" as Your CTA 09:09 Highlights Are Dead: Here's What to Do Instead 10:08 The 3-Pinned Posts Strategy That Tells Your Whole Story 10:58 "Faces and Places": The Feed Formula That Converts 12:07 The Full Profile Checklist in 60 Seconds ✅ Stay Connected With Us — 👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ [https://www.instagram.com/thebrokeagent/] BAM PARTNERS 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today's market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign [https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign] 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about [https://www.skool.com/bamx/about] 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/ [https://www.rayse.com/] 𝐒𝐡𝐢𝐥𝐨: Shilo is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ [https://shilo.ai/] 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ [https://trial.propstreampro.com/bam/] 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral [https://www.summitvasolutions.com/byronlazine-referral] #RealEstateMarketing #SocialMediaConversion #InstagramForRealtors