Your Marketing Playbook

How To Get Started With Claude: Step-By-Step Guide

Haley Ingram joins The Broke Agent to discuss how real estate agents can use Claude AI to automate their marketing, build a consistent content habit, train AI to match their brand voice, and stop wasting hours on tasks that a $20/month tool can handle for them. The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent [https://www.youtube.com/@thebrokeagent] 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx [https://www.skool.com/bamx] 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That's what we do for you → https://remindermedia.com/bamsample/ [https://remindermedia.com/bamsample/] 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka [https://tinyurl.com/aatxhaka] 📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily [https://newsletters.nowbam.com/bam-daily] 🧐 Check out BAM: https://nowbam.com/ [https://nowbam.com/] 🔗 Show Resources: https://claude.ai [https://claude.ai/] ⏰ Timestamps: 00:00 - 01:48 Intro 01:49 - 03:26 ChatGPT vs. Claude: Which One Wins for Real Estate Marketing? 03:27 - 04:51 Paid vs. Free Claude: Is the $20/Month Worth It? 04:52 - 07:51 Don't Import Your ChatGPT History Into Claude (Here's Why) 07:52 - 09:11 How to Let Claude Audit Your Entire Instagram Strategy 09:12 - 13:23 The Right Way to Build a Brand Identity Inside Claude 13:24 - 16:08 How to Use Claude So It Never Forgets Who You Are 16:09 - 22:33 Skills vs. Projects in Claude: Agents Are Using This Wrong 22:34 - 23:59 The Prompt Trick That Makes Claude Ask Better Questions 24:00 - 26:53 Talk to Claude Out Loud for 5 Minutes Before You Type Anything 26:54 - 30:40 Claude Code: Agents Can Build Landing Pages Without a Developer 30:41 - 43:34 The Honest Truth About How Long It Actually Takes to Learn Claude 43:35 - End The One Prompting Tip That Changes Everything for Content ✅ Stay Connected With Us 👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ [https://www.instagram.com/thebrokeagent/] 👉 Connect with Haley Ingram: https://www.instagram.com/coffeecontracts/ [https://www.instagram.com/coffeecontracts/] BAM PARTNERS 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today's market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign [https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign] 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about [https://www.skool.com/bamx/about] 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/ [https://www.rayse.com/] 𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ [https://shilo.ai/] 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ [https://trial.propstreampro.com/bam/] 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral [https://www.summitvasolutions.com/byronlazine-referral] #RealEstateMarketing #ClaudeAI #AIForRealtors

The Unwritten Rules of Social Media Nobody Tells You

The Broke Agent discusses the 11 unwritten rules of social media that the "gurus" completely ignore. He breaks down the exact strategies he used to build an audience of over 1.5 million followers across all platforms. This is built specifically for real estate agents who are tired of wasting hours on videos that get zero engagement. The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent [https://www.youtube.com/@thebrokeagent] 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx [https://www.skool.com/bamx] 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That's what we do for you → https://remindermedia.com/bamsample/ [https://remindermedia.com/bamsample/] 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka [https://tinyurl.com/aatxhaka] 📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily [https://newsletters.nowbam.com/bam-daily] 🧐 Check out BAM: https://nowbam.com/ [https://nowbam.com/] ⏰ Timestamps: 00:00 - 01:19 Intro: Rule 1 The Always Be Posting Advantage Nobody Talks About 02:23 Rule 2: Taking a Break is Bad, Announcing It is Worse 03:54 Rule 3: Engage Back or Lose Them Forever 04:42 Rule 4: Your Client is Watching Your Stories While You Ignore Their Texts 05:30 Rule 5: Sharing Your Feed Post To Stories is Killing Your Reach 06:39 Rule 6: Your Caption is Not a Press Release 07:29 Rule 7: Stop Begging for Engagement With Zero Direction 08:57 Rule 8: Same Format Every Time = Invisible Account 10:22 Rule 9: Stop Asking for Business, Your Content is Already the Pitch 11:28 Rule 10: Your Audience Forgot 90% of What You Posted. Reuse It. 12:19 Rule 11: If You Wouldn't Stop Scrolling for It, Don't Post It ✅ Stay Connected With Us — 👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ [https://www.instagram.com/thebrokeagent/] BAM PARTNERS 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today's market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign [https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign] 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about [https://www.skool.com/bamx/about] 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged → https://www.rayse.com/ [https://www.rayse.com/] 𝐒𝐡𝐢𝐥𝐨: Shilo is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ [https://shilo.ai/] 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ [https://trial.propstreampro.com/bam/] 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral [https://www.summitvasolutions.com/byronlazine-referral] #RealEstateMarketing #SocialMediaStrategy #TheBrokeAgent

Why Your Instagram Bio Is Killing Your Real Estate Business (And How to Fix It)

The Broke Agent discusses how real estate agents can stop losing leads by fixing their poorly optimized Instagram bios. Learn the exact structure needed to answer who you are, where you work, and why local consumers should follow you. He also shares tactical tips on optimizing your profile for Google SEO and setting up strategic pinned posts. The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent [https://www.youtube.com/@thebrokeagent] 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx [https://www.skool.com/bamx] 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That's what we do for you → https://remindermedia.com/bamsample/ [https://remindermedia.com/bamsample/] 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka [https://tinyurl.com/aatxhaka] 📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily [https://newsletters.nowbam.com/bam-daily] 🧐 Check out BAM: https://nowbam.com/ [https://nowbam.com/] ⏰ Timestamps: 00:00 Intro: Your Bio is Killing Your Leads (And You Don't Know It) 01:03 847,000 Agents Have the Exact Same Bio as You 02:44 The Profile Photo Rule Nobody Follows 03:27 Your Handle is Part of Your Brand Identity 04:41 The Most Overlooked SEO Hack on Instagram 05:42 Your Bio Line-by-Line Breakdown 08:23 Stop Using "Call Me" as Your CTA 09:09 Highlights Are Dead: Here's What to Do Instead 10:08 The 3-Pinned Posts Strategy That Tells Your Whole Story 10:58 "Faces and Places": The Feed Formula That Converts 12:07 The Full Profile Checklist in 60 Seconds ✅ Stay Connected With Us — 👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ [https://www.instagram.com/thebrokeagent/] BAM PARTNERS 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today's market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign [https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign] 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about [https://www.skool.com/bamx/about] 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/ [https://www.rayse.com/] 𝐒𝐡𝐢𝐥𝐨: Shilo is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ [https://shilo.ai/] 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ [https://trial.propstreampro.com/bam/] 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral [https://www.summitvasolutions.com/byronlazine-referral] #RealEstateMarketing #SocialMediaConversion #InstagramForRealtors

The Beginner's Guide to Claude Projects: Create Content That Converts

Tessabella Jelten sits down with The Broke Agent to explore how real estate professionals can move beyond surface level AI use and instead build systems that actually scale their marketing. The focus is on Claude Projects and how centralized knowledge structures can lock in brand voice, messaging consistency, and content strategy so AI outputs feel tailored instead of generic. If AI tools have felt like they produce inconsistent or unfocused marketing help, this episode breaks down a more structured approach. 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: BAMx Membership [https://www.skool.com/bamx?utm_source=chatgpt.com] 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Stop wasting budget on marketing that disappears without response. Get campaigns designed to generate real replies and conversations → ReminderMedia BAM Sample [https://remindermedia.com/bamsample/?utm_source=chatgpt.com] 🔔 Subscribe to The Broke Agent YouTube Channel: The Broke Agent YouTube [https://www.youtube.com/@thebrokeagent?utm_source=chatgpt.com] 📩 Subscribe to BAM Newsletter: BAM Daily Newsletter [https://newsletters.nowbam.com/bam-daily?utm_source=chatgpt.com] 🧐 Learn more about BAM: BAM [https://nowbam.com/?utm_source=chatgpt.com] 🔗 Episode references: Claude AI [https://claude.ai?utm_source=chatgpt.com] ⏰ Chapter guide: 00:00 Opening context 00:57 Why Claude Projects matter for agents 03:16 Structuring content goals for better AI output 07:12 Building project systems for real estate marketing 07:28 Hyperlocal content strategy 10:02 Inputs needed to train your AI setup 11:23 Using personal interests to shape content ideas 17:49 Learning approaches and skill building 22:04 Property focused content strategy 24:00 Agent to agent communication approach ✅ Stay connected The Broke Agent: Instagram [https://www.instagram.com/thebrokeagent/?utm_source=chatgpt.com] Tessabella Jelten: Instagram [https://www.instagram.com/tessaabellaa/?utm_source=chatgpt.com] BAM PARTNERS Realtor.com [https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=chatgpt.com] A platform built to help real estate professionals reach serious buyers and sellers with stronger tools and visibility. Zoodealio [https://www.zoodealio.com/?utm_source=chatgpt.com] Connect clients with cash offer options quickly. Code BAM provides 15 percent off, or access is included with BAMx membership. Rayse [https://www.rayse.com/?utm_source=chatgpt.com] Tools designed to clearly communicate agent value through presentations, collaboration, and reporting. Shilo AI [https://shilo.ai/?utm_source=chatgpt.com] An AI assistant designed for real estate teams that supports agents with real time guidance and coaching. Summit VA Solutions [https://www.summitvasolutions.com/byronlazine-referral?utm_source=chatgpt.com] Virtual assistant support built specifically for real estate workflows. #RealEstateMarketing #ClaudeAI #AIForRealEstate

The END Of The Walk Thru Podcast (Something Big Is Coming) | The Walk Thru 200

Dan Oneil joins The Broke Agent and Jason Cassity to discuss why The Walk Thru podcast is ending, their favorite moments from the show, and what is coming next. The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent [https://www.youtube.com/@thebrokeagent] 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx [https://www.skool.com/bamx] 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ [https://remindermedia.com/bamsample/] 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka [https://tinyurl.com/aatxhaka] 📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily [https://newsletters.nowbam.com/bam-daily] 🧐 Check out BAM: https://nowbam.com/ [https://nowbam.com/] 🔗 This episode's sources: https://www.tiktok.com/@danoneil__/video/7587079218106797325?_r=1&_t=ZT-96MIRhbK5rJ [https://www.tiktok.com/@danoneil__/video/7587079218106797325?_r=1&_t=ZT-96MIRhbK5rJ] https://www.tiktok.com/@danoneil__/video/7609476823709273357?_r=1&_t=ZT-96MIUZ58Wkv [https://www.tiktok.com/@danoneil__/video/7609476823709273357?_r=1&_t=ZT-96MIUZ58Wkv] https://www.instagram.com/realworld_ai_/ [https://www.instagram.com/realworld_ai_/] ⏰ Timestamps: 00:00-00:47 Intro 00:48 Topic #1 - The Walk Thru Is Ending 17:49 Topic #2 - Favorite Guests/Moments 25:50 Topic #3 - What’s Happening Next ✅ Stay Connected With Us — 👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ [https://www.instagram.com/thebrokeagent/] 👉 Connect with Jason Cassity: https://www.instagram.com/jason_cassity/ [https://www.instagram.com/jason_cassity/] 👉 Connect with Dan Oneil: https://www.instagram.com/danoneil_/ [https://www.instagram.com/danoneil_/] BAM PARTNERS 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign [https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign] 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about [https://www.skool.com/bamx/about] 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/ [https://www.rayse.com/] 𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ [https://shilo.ai/] 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral [https://www.summitvasolutions.com/byronlazine-referral] #RealEstateMarketing #TheWalkThru #BAMMedia