The Warm Up with Kelsey McCormick

Warm Up for Introverts: How Da (Odd Creatives) Sold Out Her First Offer Without a Huge Audience

In this episode of The Warm Up, I sit down with Da from Odd Creatives—one of our incredible Launch Your Own Way students—who just wrapped up her first ever launch. She filled 7 client spots, hit her revenue goal, and did it without a big audience, ads, or shouting from the rooftops. We get into: * How she transitioned from scattered freelance work to a clear signature offer * The visibility + warm-up strategies that worked best on Threads and Instagram * How collaborations helped her grow her list without burning out * What it’s actually like launching when you're more introverted or camera-shy * Her favorite mindset shifts that helped her confidently show up and sell This convo is packed with insights for anyone who thinks launching “isn’t for them.” If Da can do it in a few short months... you can too. Join Launch Your Own Way: ⁠https://cominguproses.co/lyow⁠ [https://cominguproses.co/lyow] Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠https://www.speakpipe.com/1800WARMUP [https://www.speakpipe.com/1800WARMUP]

7-Figure Warm-Up Strategies with Georgia Draws a House

If your launch feels harder than it should, your audience might not be cold … you might just be warming them up the hard way. In this episode of The Warm Up, I’m chatting with Georgia Draws a House, who scaled her creative business to seven figures (without working Fridays), and she’s sharing the warm-up strategies that actually move people from “watching” to “buying.” We talk broadcast channels, cleaning your waitlist, building a hot list you can actually sell to, and the organic + paid mix that helped her grow a bigger, warmer email list. Join Launch Your Own Way: ⁠https://cominguproses.co/lyow⁠ [https://cominguproses.co/lyow] Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠https://www.speakpipe.com/1800WARMUP [https://www.speakpipe.com/1800WARMUP]

What Launching Your Own Way Looks Like

Hear reviews from some of our students. Doors open May 12. Join Launch Your Own Way: ⁠https://cominguproses.co/lyow [https://cominguproses.co/lyow]

Launch Messaging Secrets with Hollie of Latitude Lane

In this episode, I sit down with Hollie, a creative copywriter behind Latitude Lane and my co-coach in the Launch Your Own Way program. Hollie shares how she successfully launched her email marketing program — filling 8 of 10 spots in a short window — with a waitlist of just 110 people and almost no social media presence. We dig into her practical strategies for building a waitlist through a well-crafted freebie (50 email subject lines), warming up an audience through consistent, story-led emails, and showing up in email and Threads rather than trying to be everywhere at once. Hollie and I also cover key copywriting principles for launches, including how to write compelling subject lines, the importance of sending more emails than feels comfortable, how to overcome objections throughout your sales page (not just in the FAQ), and why specific, outcome-focused headlines are essential for converting readers. Whether you're planning your first launch or refining your messaging, this episode is packed with actionable takeaways on how great copy — not a massive audience — can drive real results. Join Launch Your Own Way: ⁠https://cominguproses.co/lyow⁠ [https://cominguproses.co/lyow] Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠https://www.speakpipe.com/1800WARMUP [https://www.speakpipe.com/1800WARMUP]

Alice Bjorkstrand: Warming Up For Your First Ever Course

In this episode, I'm chatting with Alice Bjorkstrand, a Meta Ads expert and course creator, about transitioning from one-on-one services to a successful course launch. Alice shares how she warmed up her audience effectively, refined her messaging over multiple launches, and strategically evolved her offer from done-for-you services into a profitable group program. Tune in for insights on using ads and creative strategies to attract ready-to-buy audiences... without burnout. Join FLOW with Alice Bjorkstrand [https://alicebjorkstrand.thinkific.com/bundles/flow-flow-retargeting-ripple-effect?ref=352de7] Join Launch Your Own Way: https://cominguproses.co/lyow [https://cominguproses.co/lyow] Ask your questions for the Q&A Episodes 1800-WARM-UP: https://www.speakpipe.com/1800WARMUP [https://www.speakpipe.com/1800WARMUP]