2% Decoded with Chad Prinkey & Guest Evan Winston

2% Decoded with Chad Prinkey & Guest Evan Winston

This episode unlocks the secret blueprint behind one of the most successful and diversified construction firms in the country—Hercules Fence. Evan Winston, CEO of Hercules, reveals how a deep commitment to patriotism, innovative marketing, and relentless operational excellence propelled his company from a small local fence provider to a $100 million powerhouse with over 300 employees and six locations. Discover how strategic diversification across geographic regions, product lines, and sectors—ranging from federal security to data centers—creates resilience in even the toughest economic cycles. Evan shares the behind-the-scenes story of how 9/11 transformed his business focus towards high-security and counter-terrorism fencing projects, positioning Hercules as a key player in protecting critical national infrastructure. You'll learn the leadership moves that set top 2% companies apart, like earning equity through hard work, building unbreakable relationships with GCs, and cultivating a strong brand presence through guerrilla marketing and iconic signage. Evan emphasizes the importance of a culture rooted in accountability, responsiveness, and humility—highlighting how admitting mistakes and squashing problems early is foundational to their success. This episode also dives into practical lessons on scaling operations, leveraging partnerships, and embracing innovation—like adopting automation and AI—to reduce stress and boost efficiency. Whether you're a contractor, an aspiring entrepreneur, or someone passionate about building a legacy, this conversation inspires actionable insights on how strategic vision, hardworking culture, and relentless brand building turn a small family business into a national leader. Perfect for those who want to fast-track their growth, master operational excellence, and create a brand that leaves a lasting impact—this is your insider look at what it really takes to be in the top 2%. Why listen? Because Evan's journey proves that extraordinary success isn’t just about doing big projects—it's about doing the right things consistently, embracing diversification, and leading with purpose. Hit play now and start building your own legacy from the inside out. Links: Register for our Newsletter: https://www.wellbuiltconsulting.com/well-built-newsletter-registration Get the Well Built book on Amazon: https://a.co/d/0fIoDTab In-Person Training Opportunities: https://www.wellbuiltconsulting.com/leadership-readiness-program

2% Decoded with Guest Eric Ritchie

Newsletter: https://www.wellbuiltconsulting.com/well-built-newsletter-registration [https://www.wellbuiltconsulting.com/well-built-newsletter-registration ] Well Built Book: https://a.co/d/08Zs1Wvc [https://a.co/d/08Zs1Wvc ] Most companies struggle to maintain their culture and growth momentum simultaneously — but not Sargent Corporation. Eric Ritchie, president and CEO, reveals how their intentional approach to culture, leadership, and strategic planning has kept them resilient through a century of business. In this candid conversation, Eric shares the foundational lessons learned from a blue-collar childhood in rural Maine, the importance of trust, transparency, and investing in people. Discover how Sargent’s core purpose and values are not just words but living principles that guide every decision — from expanding offices across three states to navigating turbulent economic times. You’ll uncover: The surprising power of codifying your company’s culture and why it’s a game-changer for sustainable growth Practical strategies for leadership succession that keep culture intact amid rapid expansion How to build trust that accelerates teamwork and accountability at every organizational level Why investing in workforce development isn’t a cost but the smartest long-term business move The importance of “adjusting” as part of a growth mindset, and how to recognize when a reset is needed If you’re a leader grappling with scaling your business without losing sight of your core values, this episode is essential. Eric’s stories of resilience, trust, and culture are a masterclass in building a company that lasts — from a company that’s just celebrated 100 years, to a future that could thrive for 200. Perfect for operations managers, entrepreneurs, or anyone committed to forging a legacy of integrity while achieving extraordinary growth. Learn how to leave a lasting impact, one deliberate decision at a time.

The Psychology of Trust: How Transparency Creates Loyalty in Construction Projects

Most contractors aim for lower bids, but Chase Manning reveals how a strategic open-book approach builds trust, increases project quality, and wins more business—every time. Imagine securing jobs not just on price, but through transparency that owners actually value. Chase breaks down how early involvement in design, honest bid sharing, and fostering genuine relationships turn clients into loyal partners—plus the secret to managing the perfect balance of project scope, team culture, and client satisfaction, even in uncertain markets like Nashville. You'll discover: • How specialized expertise in hospitality creates a compelling consulting advantage • The proven framework for pre-construction agreements that minimizes bidding wars • Why open-book bidding attracts loyal clients and reduces dead-end negotiations • Innovative talent retention strategies focused on career growth, variety, and work-life harmony • How industry professionals across the country are shifting to trust-based relationships over lowest bid In a construction world obsessed with numbers, Chase’s philosophy proves that transparency, culture, and trust are the true keys to thriving in any market. This episode is perfect for general contractors, project managers, and business owners — if you want to future-proof your practices and attract the kind of clients who value integrity over the lowest dollar. Whether you’re looking to refine your bidding strategy, grow your team with motivated talent, or simply build better relationships, this conversation offers actionable insights that work everywhere. Level up your mindset and approach—because in construction, genuine trust builds the strongest foundation.

Why Traditional Business Sales Are Losing to ESOPs—The Surprising Advantages Explained

Most construction business owners overlook the transformative power of ESOPs—not just as an exit strategy, but as a way to build legacy, boost employee retention, and unlock significant tax benefits. Imagine transferring ownership with zero upfront cost, while creating a more loyal, motivated workforce that helps your company thrive long after you’re gone. The secret? ESOPs are often called the Swiss Army knife of exit plans—and for good reason.In this episode, Chad Prinkey sits down with financial expert Roger Feldman of UBS and ESOP strategist Ethan Stambler to reveal how ESOPs work and why they might be the ideal solution for your construction firm’s succession plan. You’ll discover: how ESOPs can defer or eliminate capital gains taxes, offering owners a more profitable exit; the unique governance and control structures that let you stay in charge long-term; and practical insights into valuation, financing, and how to set up your company for success.You’ll also learn why ESOPs are especially effective for service contractors with recurring revenue streams, and how they help address labor shortages by improving employee retention and workplace safety—turning your team into true owners. Plus, get behind-the-scenes tips on valuation negotiation, timeline expectations, and how an ESOP can be structured to match your legacy goals—whether you want to gradually step away or pass down your hard-earned company intact.But beware—an ESOP isn’t right for every business. If your goals include a quick exit, or if your company doesn’t meet size or profitability thresholds, other options might be better suited. Still, if positive cash flow, a strong culture, and a desire to protect your legacy are high on your list, this episode is your blueprint for a future-proof exit.Perfect for construction owners considering succession, long-term leaders seeking stability, and advisors wanting to unlock hidden value—this episode could redefine your approach to ownership transition. The insights and strategies shared here are the keys to turning your business into a legacy that lasts—while optimizing tax benefits and employee engagement.Guest credibility:Roger Feldman is a seasoned financial advisor at UBS, specializing in succession planning for construction firms since the 1990s. Ethan Stambler is a senior vice president at SES ESOP Strategies, with deep expertise in structuring employee ownership plans that align financial and personal goals.

2% Decoded - Why Listening to Your Gut Can Lead to Business Breakthroughs

Most entrepreneurs and business owners face moments of doubt, sleepless nights, and seemingly insurmountable challenges. But what if those hardships are actually signs you're on the verge of your next breakthrough? Adam Petrie, a true embodiment of grit and resilience in the construction industry, shares the raw truth behind building a $50M company from scratch—starting with a truck crash on day one. In this episode, Adam reveals how his upbringing, driven by relentless hard work and family values, shaped his entrepreneurial spirit. You'll discover the importance of listening to your gut during tough moments, the power of resilience when facing setbacks, and the critical shift from relentless hustle to intentional leadership. Adam opens up about pivotal moments—like his first day on a snowy roof, running into a tree—and how those lessons define his relentless pursuit of excellence. We break down: * How Adam’s childhood stories fuel his daily drive and leadership style * The mindset shift necessary to move from surviving to thriving in business * The role of dissatisfaction as a catalyst for growth and breakthrough * Practical advice for entrepreneurs feeling stuck or overwhelmed * Why embracing failure and setbacks is essential for long-term success This episode is perfect for founders, contractors, and ambitious leaders who want to harness every challenge as a stepping stone. If you're ready to push through the fears, setbacks, and sleepless nights—and emerge stronger on the other side—this conversation is your blueprint. Adam Petrie is the CEO of Petrie Construction, a nationwide commercial builder known for his relentless work ethic and strategic mindset. His story proves that with heart, humility, and resilience, you can scale any mountain—and perhaps crash into a few trees along the way. Don't miss these game-changing lessons that could redefine your approach to growth and success. Whether you're in the thick of a tough patch or simply seeking motivation, this episode will inspire you to keep building—better and stronger—every single day.