Episode 05: Why We Are Feeling the Rising Cost of Living
Inflation might be sitting at seemingly benign headline levels, but in the real world, it’s still biting hard.
That disconnect is exactly what this episode tackles. The Finance Ghost sits down with Mike Moore (WellsFaber) and Rupert Hare (Prescient) to unpack why clients are feeling financially squeezed despite low CPI prints. From grocery bills and electricity to medical aid and municipal rates, the discussion highlights how “personal inflation” often looks very different to the official numbers.
The conversation then moves from diagnosis to strategy. What do you actually do when costs keep rising, especially in retirement? And how should portfolios be structured to not just keep up with inflation, but meaningfully beat it?
Rupert explains the importance of diversified, multi-asset portfolios targeting real returns (like CPI + 6%), while Mike highlights the behavioural realities of clients managing drawdowns, lifestyle adjustments, and the emotional side of financial planning. The core message is clear: inflation is unavoidable, but being unprepared for it is optional.
Key takeaways:
* Headline inflation isn't personal inflation - your spending basket matters more than CPI
* Clients are increasingly requesting higher income drawdowns, signalling real pressure on cost of living
* Major pressure points: groceries, electricity, medical aid, and municipal costs
* Imported inflation (fuel, currency weakness) plays a big role in South Africa
* Lifestyle inflation (e.g. growing families) often gets mistaken for price inflation
* Sitting in cash or fixed deposits can be riskier than investing, as inflation erodes purchasing power
* Beating inflation requires a deliberate strategy, not hope
* Diversification and time in the market are the two “free lunches” in investing
* Balanced funds provide exposure to multiple asset classes to smooth risk and enhance returns
* A target like CPI + 6% helps protect capital and enable sustainable withdrawals
* Financial planning is as much behavioural as it is mathematical
* Early, incremental lifestyle adjustments are better than crisis-driven decisions
Please remember that this podcast is for informational purposes only. For bespoke personal financial advice, speak to a WellsFaber wealth manager and visit the WellsFaber website [https://www.wellsfaber.com/] for more information. WellsFaber is an authorised FSP number 639. The views shared on this podcast are those of the individual concerned and do not necessarily represent the views of The Finance Ghost or of WellsFaber.