Design Lead at Flipkart Minutes (Ex Google, Hike, Unilever) | Apoorv | TYCS
Is India the hardest market to design for? How do you build experiences for millions under extreme constraints? And what does it really mean to design like a detective?We sat down with Apoorv Gupta, Design Lead at Flipkart (ex-Google, Hike, Unilever) to explore how product design is evolving in India and what designers need to succeed in 2025 and beyond.In this conversation, Apoorv breaks down how to design hyperlocal quick commerce, why trust deficit shapes Indian UX, how to balance data with intuition, the pressures of designing for scale, and why reflection time is disappearing in the AI era.If you are a young designer, or a mid-level designer navigating chaos, or someone curious about building for India’s next 100 million users, this episode is full of sharp, practical, honest insights.📱 ABOUT APOORV GUPTAApoorv Gupta is a Design Lead at Flipkart, where he leads design for Flipkart Grocery and Flipkart Minutes which is the company’s hyperlocal quick-commerce offering. With 13+ years of experience, he has been at:- Google (consumer-facing products and experience development)- Hike (social messaging and communication products)- Unilever (FMCG and large-scale consumer behavior insights)- Early stints across multiple teams...Apoorv’s career blends systems thinking, storytelling, and deep observational skills. His clarity on how India thinks, buys, behaves, and trusts makes this one of the most insightful episodes on modern Indian UX.🎙️ RELATED TOPICS COVERED#DesignInIndia #EcommerceUX #QuickCommerceDesign #ProductDesignCareers #UXThinking #UXForScale #AIandDesign #TrustDeficitIndia #DesignLeadership #DesignCareers #FlipkartDesign #UserBehaviorIndia- What it takes to design for millions of Indian users- The trust deficit and how it affects UX in India- Why young designers need better observation skills- Design like a detective and validate every assumption- How to simplify complexity at scale- Intuition vs data and when each one should lead- How AI affects creativity and reflection time- Why experience design matters more than UI/UX labels- Understanding urgency, context and micro-decisions in commerce- Designing for quick commerce and speed-based behavior- Generalist vs specialist and who succeeds in the AI era- How to work with product and engineering in high-pressure environments- What designers should unlearn to grow faster- Why authenticity and storytelling are critical design skills- Why travel shapes better design thinking🔔 SUBSCRIBE for more conversations on the Yellow Couch, your inside access to India’s most influential product and design leaders.💬 COMMENT BELOWWhat part of this conversation changed how you think about design?Do you rely more on data or intuition in your design work?How do you create reflection time in a fast-paced work culture?Who should we invite next?👥 CONNECT WITH USWork with ZEUX on your digital challenge:https://zeuxinnovation.comExplore Z-School Workshops on Innovation and Design Leadership:https://zeuxinnovation.com/z-school/Follow Saurabh (Host):LinkedIn: https://www.linkedin.com/in/saurabhguptazeux/Follow ZEUX:LinkedIn: https://www.linkedin.com/company/zeux-innovationInstagram: https://www.instagram.com/zeux_innovation/Apoorv Gupta:LinkedIn: https://www.linkedin.com/in/apoorv-gp/#YellowCouch #DesignPodcast #FlipkartDesign #ApoorvGupta #UXInIndia #ProductDesign #QuickCommerceUX #DesignCommunity
