Thriving in the Messy Middle
In this episode of Thriving in the Messy Middle, host Amy P Wilkins engages in a vibrant conversation with Michele Fino, a strategist renowned for her ability to bridge the realms of marketing and entertainment. Michele sheds light on her unique journey transitioning from corporate roles to running her own consultancy where she helps brands, nonprofits, and tech companies convey their stories through innovative content strategies. Michele's experience as a seasoned storyteller and consultant provides a window into the blend of creativity, leadership, and adaptability needed to succeed. Key topics include navigating the intersection of motherhood and career, the revolution in professional environments brought about by AI, and the importance of authenticity and making meaningful connections. With a particular focus on work-life balance, personal growth, and professional development, Michele offers practical advice for thriving during chaotic times and how meaningful storytelling can drive change and engage audiences. Through this episode, Amy creates a thoughtful space to explore pivotal moments and the challenges of the "messy middle" that women leaders often navigate. Key Takeaways * Balancing Roles: Michelle shares the intricate balance between being a mom and a marketing leader, illustrating the unique challenges and strategies in managing diverse responsibilities. * Career Transitions: Her leap from structured employment to establishing a consultancy highlights adaptability and creativity—keys to mastering the transition from employee to entrepreneur. * Navigating AI: The episode delves into how AI is transforming marketing, offering insights into leveraging technology while mitigating associated workforce challenges. * Storytelling & Strategy: Michelle emphasizes the power of storytelling in marketing, illustrating how purpose-driven strategies can bring brands to life. * Valuable Networking: Personal connections and remembered details about others can significantly enrich professional relationships and open doors to new opportunities. Michele Fino Quotes I like working for myself and helping as many companies as I possibly can.The definition of insanity is doing the same thing and expecting different results.Get out there and meet people. Remember something about them.The value of a firm handshake, eye contact, and a smile. You don't get that from staying in a cube all day for nine hours.It's important to know what you're good at and what you're not good at. Mentioned in this EpisodeBeth Comstock [https://bethcomstock.info/] About Michele Fino Michele Fino [https://www.linkedin.com/in/michelefino/] is the principal of her own minority owned, woman-run Branded Entertainment strategy consultancy. She is a Creative & Connected Strategic StorySeller. She helps brands, non-profits, production companies, media companies, tech companies, and networks with their content strategy and their StorySelling. She speaks at major conferences, runs thoughtful roundtables at events, & jumps in for creative ideations at agencies & brands. She believes that great storytelling can elicit behavior change. . . but people have to see it first. She is an idea generator that also plans, makes the right connections & writes deal terms for branded content, distribution, and marketing. She lives on the UES of NYC, has three kids, and owns a lot of gym shoes, but does not belong to an actual gym. Michele Fino Website [https://fino.marketing/] Michele Fino LinkedIn Profile [https://www.linkedin.com/in/michelefino/]
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