Day 192: Storytelling in Action: how big brand use is (& how you can steal it as a travel advisor)

Day 192: Storytelling in Action: how big brand use is (& how you can steal it as a travel advisor)

Patagonia, Dove, and Airbnb didn't win with bigger budgets. They won with better stories. Rachel K breaks down what makes their campaigns work and gives you a simple, no-budget-required checklist for spotting story-worthy moments in your own week on Day 192 of the Travel Agency in a Year podcast.

Day 191 - Why Storytelling works for travel advisors

Facts get scrolled past. Stories get remembered. In this episode of the Travel Agency in a Year podcast, Rachel K digs into the psychology of why storytelling sticks, plus how brands like Coca-Cola, Nike, and Airbnb have built decades of marketing around feeling instead of features, and what that means for how you talk about your trips.

Day 190: Mindset & Momentum

Strategy only works if you actually use it. Rachel K closes out the week with a reframe on the mid-year wall, why momentum beats motivation, and one exercise to carry everything from this week into the next ninety days.

Day 189: The Unglamorous Numbers... Operations Analytics

Response times, hours per booking, repeat client rate, these are the numbers that quietly determine whether your travel business can scale. Today's episode of the Travel Agency in a Year podcast is about catching problems while they're still small.

Day 188: The Numbers That Matter - Marketing & Financial Tracking

You can't improve what you don't measure. Day 188 of the Travel Agency in a Year Podcast covers the handful of marketing and finance metrics every travel advisor should track monthly and why lead source might be the single most valuable data point in your business.