Truck'n Talk Podcast | Episode 24

Truck'n Talk Podcast | Episode 24

Marketing in the trucking industry is often seen as just an "expense", but at Mesilla Valley Transportation, it’s a competitive engine. 🚛💨 In our latest episode of Truck’n Talk, host Stephanie Valle sits down with Jackie Jones, Chief Marketing Officer of MVT. With a unique background spanning both marketing and strategy, Jackie pulls back the curtain on how MVT built a powerhouse in-house creative team and why storytelling is the secret to a driver-first culture. Key highlights from this episode: Why MVT chooses to keep marketing in-house vs. outsourcing. Bridging the gap between 44 years of legacy and modern digital sophistication. How marketing insights actually shift major financial and operational decisions. 🎧 Tune in to hear how MVT is driving the industry forward through brand and strategy: https://youtu.be/7q_AWKN3mCU [https://youtu.be/7q_AWKN3mCU] #TrucknTalk #TruckingIndustry #MarketingStrategy #MVT

Truck'n Talk Podcast: Episode 23

🚛 New Episode: The Reality of Logistics with Monica Mossman From a 21-year-old Customer Service Representative to the Vice President of Operations at one of the nation’s most respected fleets, Monica Mossman’s journey at Mesilla Valley Transportation is a masterclass in growth, resilience, and empathy-led leadership. In this episode of Truck’n Talk, host Stephanie Valle sits down with Monica to pull back the curtain on what it really takes to keep a massive fleet moving when “historical data doesn’t dictate tomorrow’s needs.” In this episode, we dive into: Managing Unpredictability: How to steer a fleet through the “fog” of shifting global trade and supply chain disruptions. The Human Element: Why experience, communication, and strong decision-making remain essential in operations. Bridging the Gap: Breaking down the perceived wall between the operations floor and the driver’s cab. Leadership with Empathy: Why understanding the person behind the “tough exterior” changed how Monica leads today. Operations isn’t just about trucks and freight; it’s about people, perspective, and preparation.

Truck'n Talk Podcast | Episode 22

🚛 New Episode: Solving the Driver Shortage with Global Talent On this episode of Truck’n Talk, host Stephanie Valle sits down with David Madrigal, Relocation Director at Visa Solutions. We explore how international recruitment is becoming a vital long-term strategy for the transportation and logistics industry. Key Highlights: Strategic Partnerships: How Visa Solutions contributes to Mesilla Valley Transportation’s success. Beyond the Visa: The practical and cultural support provided to help workers adjust to life in the U.S. Proven Pathways: Navigating the EB-3 and H-2B processes to create stress-free relocation for employers and families. 📅 Tune in now to hear how global talent is bridging the gap in the American workforce. #TrucknTalk #Logistics #VisaSolutions #MesillaValleyTransportation

Truck'n Talk Podcast | Episode 21

🎙️ New Episode of Truck’n Talk is Live! We’re talking warehousing, cross-border growth, and the future of supply chain strategy with Marco Valles, President of MVT Warehousing. From rebranding and expansion to nearshoring and end-to-end logistics solutions, Marco shares how MVT Warehousing is strengthening the space between the dock and the delivery and why that matters more than ever. If you want insight into where logistics is headed in the El Paso/Santa Teresa region and beyond, this is an episode you don’t want to miss. Listen now and discover how MVT is building smarter supply chain solutions from the ground up. #TrucknTalk #MVTWarehousing #MesillaValleyTransportation

Truck'n Talk Podcast | Episode 20

23 Years, 5 Million Miles, and One Family. 🚛 In this episode of Truck'n Talk, Stephanie sits down with MVT Legend and Driver Mentor, Manny Hernandez. With over two decades at Mesilla Valley Transportation, Manny isn’t just a driver; he’s proof of what a great career in trucking looks like. From winning a Harley Davidson 🏍️ to hitting the incredible 5-million-mile mark, Manny shares why the grass isn’t always greener on the other side. He opens up about: 🔹 Why respect and attitude are a two-way street. 🔹 How he stays healthy and saves money by meal prepping (rice, beef, and veggies for the win! 🥩🥦). 🔹 The importance of well-maintained equipment and safety. 🔹 Why does he plan to finish his career right here at home with MVT? "You're not a number. You're family." 🎧 Tune in now to hear Manny’s wisdom on life, mentorship, and the road. #Truck'nTalk #MesillaValleyTransportation #MVT #TruckingLife