Voices of LIFE
In this episode of Voices of LIFE, we speak with Anna Germanos (LIFE Board Member; Group Director, FMCG, Meta) about what it really takes to build brands on social media today—where content is judged in real time, performance matters, and context is everything. Anna breaks down why social media strategy is never one-size-fits-all. From retail brands focused on conversion and sales, to luxury brands rooted in aspiration and storytelling, she explains how strong content is shaped by audience behaviour, industry dynamics, and clear business goals. She also shares why social media can backfire when messaging is insensitive, tone-deaf, or culturally misaligned—and how brands can recover through authenticity, active listening, and responding with clarity and responsibility. Finally, Anna reflects on what it means to carry Lebanese identity beyond borders, and how being part of communities like LIFE creates a meaningful avenue to stay connected and give back. Podcast hosted by Joumanna Nasr Bercetche (LIFE Member; Anchor, Bloomberg Horizons Middle East & Africa). About LIFE LIFE is a worldwide membership organisation (non-political and non-religious) for Lebanese professionals in the diaspora. Founded in 2009, LIFE empowers the community through four pillars: Connect, Nurture, Promote, and Advocate—supporting the next generation through education, mentorship, entrepreneurship, and reform. Follow LIFE Instagram: @lifelebanonuk LinkedIn: LIFE Lebanon
7 episodios
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