Million Dollar Launch Series No 2: Takeaways from Kate Northrup's $2 million launch (Ep170)

Million Dollar Launch Series No 4: Callan Faulkner's $19 million launch (and 2 other incredible AI Experts) (Ep172)

Three women. Three completely different AI businesses. One had a $500K launch, one did $1.5 million, and one hit $19 million, reportedly one of the biggest female founder launches ever. This episode breaks down exactly what they did the same way, and it's not what you think. * What three women running wildly different AI businesses all did that took their launches into 7 and 8 figures * The overnight pivot every single one of them made that saved their entire launch strategy * Why none of these women are pricing to be "accessible", and what that's quietly costing your business * The one line in a caption that makes waiting feel like the most expensive decision someone can make * The unglamorous, unsexy strategy behind why you suddenly see the same people everywhere on your feed Click HERE to follow me on Instagram [https://instagram.com/robynbirkin] Click HERE to apply for the Peace and Profit Mastermind [https://launcheasylife.com/mastermind] Links + Resources * Gemma Bonham-Carter, AI All Stars, AI Unlocked summit * Dr Nikki Sweeney, AI Impact Hub * Callan Faulkner, Effortless Business Boot Camp * Referenced episode: "Being accessible is killing your business" * Referenced episode: podcast with Macy McNeely

Million Dollar Launch Series No 3: The Salesgirls Official's Million Dollar Week Takeaways (Ep171)

Macy McNeely didn't run a big launch. She didn't go viral. She just had a million dollar week, and if you've been following the Sales Girls for any amount of time, it probably wasn't her first. In this episode: Why running the same challenge on repeat every month builds a business that a one-off launch never could The feeder offer model that quietly fills a $25,000 mastermind without ever launching it directly Why premium pricing is the only logical direction when you want to hit serious revenue goals The content volume that most seven-figure business owners are actually posting, and why AI isn't doing it for them What Macy's daily non-negotiables reveal about what it actually takes to run a business like this alongside three kids * Click HERE to follow me on Instagram [https://instagram.com/robynbirkin] * Click HERE to apply for the Peace and Profit Mastermind [https://launcheasylife.com/mastermind]

Million Dollar Launch Series No 2: Takeaways from Kate Northrup's $2 million launch (Ep170)

$2 million. 32,000 webinar registrants. $100,000 in Meta ads. This is what a normal, well-executed, big-team launch actually looks like, and it's a very different story to what most people assume. In this episode: Why re-enrolling past students is one of the most overlooked revenue strategies in online business The webinar registration page that converted at 31% and what she did about it mid-launch Why a 1.5% conversion rate from a cold audience is something to celebrate, not spiral about The show-up bonus tightrope that even seven-figure entrepreneurs get wrong What her payment plan and six-month money-back guarantee reveal about what actually closes sales at the end of a launch * Click HERE to follow me on Instagram [https://instagram.com/robynbirkin] * Click HERE to apply for the Peace and Profit Mastermind [https://launcheasylife.com/mastermind] * Kate Northrup Online Courses aren't Dead [https://open.spotify.com/episode/4MsoBselDvDppYBsGzivEw?si=YrMUzeFZS1upPtaExbOQng]

Million Dollar Launch Series No 1. Takeaways from Jessi Jean's 2 x million dollar launches (Ep169)

Everyone is talking about Jessie Jean right now, and honestly, you should be paying attention. In the space of a few weeks, she ran two launches that did over a million dollars each. The second one hit a million in just over an hour. This episode breaks down exactly what she did and what you can take from it into your next launch, from how she built her audience, to her sales page structure, the objections she crushed before anyone could voice them, and how she rode the momentum instead of collapsing after it. If you've ever wondered what a textbook bandwagon effect looks like in real time, this is it. Grab the free Hot Launch Leads guide in the links below. It walks through the exact strategy Jessie Jean used, with a real case study from one of my own launches. Links + Resources Hot Launch Leads (free guide) [launcheasylife.com/grow] Click HERE to follow me on Instagram [https://instagram.com/robynbirkin] Click HERE to apply for the Peace and Profit Mastermind [https://launcheasylife.com/mastermind]

Are you accidentally attracting energy vampire clients into your program? Fix this ONE thing (Ep168)

If your programs keep filling with clients who drain you, stretch boundaries, and treat you like their last hope, your content might be the reason. Here's the one shift that changes everything. In this episode, I break down the difference between pain point content that magnetises the wrong clients and activating language that speaks directly to your Cloud Nine client, the person who shows up, does the work, and actually gets results. If you've ever looked at your last 20 posts and wondered why you keep attracting freebie seekers or energy vampires, this one's for you. * Click HERE to follow me on Instagram [https://instagram.com/robynbirkin] * Click HERE to apply for the Peace and Profit Mastermind [https://launcheasylife.com/mastermind]