Are you accidentally attracting energy vampire clients into your program? Fix this ONE thing (Ep168)

Are you accidentally attracting energy vampire clients into your program? Fix this ONE thing (Ep168)

If your programs keep filling with clients who drain you, stretch boundaries, and treat you like their last hope, your content might be the reason. Here's the one shift that changes everything. In this episode, I break down the difference between pain point content that magnetises the wrong clients and activating language that speaks directly to your Cloud Nine client, the person who shows up, does the work, and actually gets results. If you've ever looked at your last 20 posts and wondered why you keep attracting freebie seekers or energy vampires, this one's for you. * Click HERE to follow me on Instagram [https://instagram.com/robynbirkin] * Click HERE to apply for the Peace and Profit Mastermind [https://launcheasylife.com/mastermind]

Perimenopause, a Puppy.....How I'm building differently in 2026 (Ep167)

A puppy, a renovation, two businesses and two kids. This is what my life looks like right now, and somehow my business is running better than ever. Here's exactly how. In this episode I'm talking about the automations that are keeping my business ticking without me, the rolling funnel I keep refining and running, how I record my podcast from my sofa on my phone, and why building differently means letting go of how you think things are supposed to be done. If you want to see exactly how the funnels, offers and launches work behind the scenes, my next workshop is where it all lives. Spots are limited and there's no replay. Links + Resources: * Unstuck Your Launches Workshop [https://www.launcheasylife.com/workshop/] * Kartra affiliate link + Plugin Profit Portal [https://try.kartra.com/zc6hh8w4z7jd] * Click HERE to follow me on Instagram [https://instagram.com/robynbirkin] * Click HERE to apply for the Peace and Profit Mastermind [https://launcheasylife.com/mastermind]

Why the Old Playbook Isn't Working Anymore (Ep166)

If you've noticed that what used to work in your business isn't working the same way anymore, you're not imagining it. The market has shifted, and the playbook that got people to multiple six figures in 2019 and 2020 is not the same one that gets them there now. This episode is an opinion piece, not a step-by-step. I'm sharing what I'm seeing behind the scenes of the 20 businesses I work with closely, what's changed, what still works, and where you actually need to shift. In this episode: * The Blockbuster moment happening in the online space right now, and why pivoting to AI offers isn't the answer most people think it is * Why the classic lead magnet, webinar, seven day cart open playbook can still convert highly, but only if one thing is in place first * The single biggest difference I see between launches that are converting and launches that aren't in 2026 * What audience warmth actually looks like, and the client example with six and seven percent email click rates that proves it * Why I don't think online courses are dead, and what the ones that will survive all have in common * Circle back sales, what they are and why they're quietly becoming one of the most effective strategies in my clients' businesses right now If you want to learn exactly how circle back sales work and how to optimise your launches for this market, come and join me at my free workshop. Check the show notes below, head to launcheasylife.com/workshop, or DM me on Instagram and I'll send you the details. Links + Resources * Free workshop: launcheasylife.com/workshop/ [launcheasylife.com/workshop/ ] * Click HERE to follow me on Instagram [https://instagram.com/robynbirkin] * Click HERE to apply for the Peace and Profit Mastermind [https://launcheasylife.com/mastermind]

The scheduling secrets that allow me to make multiple six figures in 20 hours or less per week (Ep165)

If you've ever looked at your calendar and wondered how anyone finds the time to run a business, create content, show up on social media and still have a life, this episode is for you. I'm sharing the exact scheduling habits that allow me to run a multiple six-figure business in 20 hours or less per week, and right now, with school holidays and a new puppy, it's a lot less than 20 hours. In this episode: * Why some of my most successful periods in business have also been my least available ones, and what that taught me about focus * The non-negotiable day off I take every single week and why I think it's one of the main reasons I almost never burn out * How I structure my week so I'm never context switching between deep work and calls on the same day * The simple calendar rule that stops clients booking in at random times and fragmenting your whole week * Why I cap my Mastermind at three calls per month when other programmes run five calls a week, and why my clients actually prefer it * The way I handle discovery calls now versus how I used to do it, and the difference it's made to my schedule If you want to work with me in a programme built around this exact model, full access to my brain without your calendar being taken over, the Peace and Profit Mastermind waitlist is open. DM me on Instagram for the details. Links + Resources * Click HERE to follow me on Instagram [https://instagram.com/robynbirkin] * Click HERE to apply for the Peace and Profit Mastermind [https://launcheasylife.com/mastermind]

2026 Update: If I had 1 year to make $100k from my Group Offer, here's the 5 things I'd do (Ep164)

If you've got a scalable group offer that isn't yet hitting six figures, this episode is going to be very telling. I'm walking you through the exact five things I'd do if I had 12 months to make $100,000 from a group program, and these are the same moves I've used to hit multiple six figures twice. In this episode: * Why a premium price beats a quantity play when you're under $100k, and the maths that proves it * The profit potential test most offers fail, and the client example where one positioning shift unlocked 80 expressions of interest * The sales segue cadence I'd be running on repeat, and why posting more on Instagram isn't the answer * What 98% of your webinar registrants do after they don't buy, and the plan most people don't have for them * The brutal truth about paying yourself a wage before $200k, and what to do instead * The five questions to ask if your scalable offer exists but isn't generating six figures yet If you want to learn the exact six ways to stack cash between launches, three of which could add nearly $80,000 to your revenue in a week, come and join me for my upcoming Stack Cash Between Launches workshop. Link in the show notes below or DM me on Instagram for the details. * Click HERE to join my next free training [https://launcheasylife.com/workshop] * Click HERE to follow me on Instagram [https://instagram.com/robynbirkin] * Click HERE to apply for the Peace and Profit Mastermind [https://launcheasylife.com/mastermind]