What’s the Evidence?
USA Pickleball, Chula Vista Elite Athlete Training Center, LA 2028 and more... Haley Beddor of Beddorable Company is here to share her story of building a successful business in social media management (starting from an unexpected layoff!). Haley currently works with elite athletes, Olympians, Paralympians and national governing bodies to produce sport-focused content that tells compelling stories. In this episode, Haley tells the story of how Beddorable Company came to be, and how she leveraged connections to bring new business and clients in the door. She shares what it's like working with elite athletes, many of whom compete in sports that aren't necessarily in the public eye other than during the Olympics or Paralympics (track and field, archery, bobsled, rugby and more). Haley has some great tips for current athletes or businesses looking to make an impact in social media, and we chat about the role of media in helping athletes make a living. Follow Haley at @beddorablecompany on Instagram and work with her at beddorablecompany.com. Find me at @laratrainsforlife! The ideas, perspectives and opinions presented by guests are their own. This podcast is not directly affiliated with any college, university or research institution. Conversations may be lightly edited for clarity and relevance.
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