Winebow Spirits Sessions

Aplos Functional Spirits with Lynette Marrero | Part 2

Send a text [https://www.buzzsprout.com/twilio/text_messages/2283817/open_sms] In part two of the conversation, Lynette Marrero dives deeper into her work as Liquid Creative Director at Aplós, unpacking the creative and technical process behind building serious non-alcoholic spirits. The discussion focuses on flavor, texture, and mouthfeel, the functional benefits of Aplós products, and how the brand creates distinctive experiences without relying on traditional alcohol stand-ins, including Lynette’s close collaboration with a flavor scientist to materialize her creative vision into the bottle. Lynette also touches on innovation within the portfolio, the importance of quality and creativity in a growing category, and how non-alcoholic spirits are becoming a natural part of modern social and hospitality environments.  ----------------------------------------------------------  Lynette Marrero is one of the most influential voices in modern cocktail culture. A globally respected bartender, educator, and entrepreneur, she has helped shape some of the most important bar programs in the country while mentoring and inspiring generations of hospitality professionals. She is also the co-founder of Speed Rack, the world’s first all-women bartending competition, which has raised millions of dollars for breast cancer charities while advancing equity and visibility in the industry. Beyond the bar, Lynette is a sought-after speaker, judge, and thought leader, contributing to conversations around leadership, wellness, and the future of drinking. She currently represents Aplós, a non-alcoholic spirits brand rooted in ritual, balance, and mindful drinking — reflecting her forward-thinking approach to how people engage with beverages today.

Aplos Functional Spirits with Lynette Marrero | Part 1

Send a text [https://www.buzzsprout.com/twilio/text_messages/2283817/open_sms] In this engaging conversation, Lynnette Marrero shares her journey from the world of theater to becoming a prominent figure in the beverage industry. She discusses her experiences in various bars, the evolution of cocktail culture, and the creation of Speed Rack, an initiative aimed at empowering women in bartending. The discussion also touches on the rising popularity of non-alcoholic spirits and the importance of mentorship within the industry. Lynnette emphasizes the need for inclusivity and innovation in the future of the beverage landscape. ---------------------------------------------------------- Lynette Marrero is one of the most influential voices in modern cocktail culture. A globally respected bartender, educator, and entrepreneur, she has helped shape some of the most important bar programs in the country while mentoring and inspiring generations of hospitality professionals. She is also the co-founder of Speed Rack, the world’s first all-women bartending competition, which has raised millions of dollars for breast cancer charities while advancing equity and visibility in the industry. Beyond the bar, Lynette is a sought-after speaker, judge, and thought leader, contributing to conversations around leadership, wellness, and the future of drinking. She currently represents Aplós, a non-alcoholic spirits brand rooted in ritual, balance, and mindful drinking — reflecting her forward-thinking approach to how people engage with beverages today.

Ten To One with Marc Farrell | Part 2

Send a text [https://www.buzzsprout.com/twilio/text_messages/2283817/open_sms] In this conversation, Marc-Kwesi Farrell discusses the journey and philosophy behind Ten to One Rum, highlighting the unique blending process that creates their distinctive offerings. He elaborates on the core products, including the white and dark rums, and their appeal to both rum enthusiasts and whiskey drinkers. The discussion also covers the brand's innovative collaborations, international expansion, and future plans for product development, emphasizing the commitment to quality and craftsmanship in rum production. ---------------------------------------------------------- Marc Farrell is a proud Trinidadian (And proud CIC old boy), and the Founder and CEO of Ten To One Rum. Marc’s unique combination of deep cultural ties to Caribbean culture and intimate knowledge of the U.S. consumer market, have propelled him to help elevate the conversation around rum, and bring an inspired, award-winning product to market. Prior to launching Ten To One Rum, Marc most recently held a number of roles at Starbucks as its youngest Vice President, leading the eCommerce business, U.S. Retail Lobby and Beverage Innovation, during his tenure. He was recruited to join the executive team after a serendipitous meeting with Howard Schultz, the company’s Founder and CEO. This followed earlier professional stints at Fidelity Equity Partners and Bain & Co. Farrell attended MIT at age 16, followed by Cambridge University and Harvard Business School. ----------------------------------------------------------- Follow Marc and his journey through the vibrant world of craft Rum @marcfarrell12 and @tentoonerum. Check out the full lineup including special editions on their website www.tentoonerum.com/our-rums

Ten To One with Marc Farrell | Part 1

Send a text [https://www.buzzsprout.com/twilio/text_messages/2283817/open_sms] In this conversation, Marc-Kwesi Farrell, founder of Ten To One Rum, shares his journey from Trinidad and Tobago to launching a successful Rum brand. He discusses the cultural significance of Rum in Caribbean society, the challenges faced during the pandemic, and the importance of community in building the brand. The conversation delves into the art of blending Rums from different origins and the intentionality behind the brand's name and identity. Marc emphasizes the need for education in the Rum category and the unique proposition of Ten To One as a blend of various Caribbean rums. ---------------------------------------------------------- Marc Farrell is a proud Trinidadian (And proud CIC old boy), and the Founder and CEO of Ten To One Rum. Marc’s unique combination of deep cultural ties to Caribbean culture and intimate knowledge of the U.S. consumer market, have propelled him to help elevate the conversation around rum, and bring an inspired, award-winning product to market. Prior to launching Ten To One Rum, Marc most recently held a number of roles at Starbucks as its youngest Vice President, leading the eCommerce business, U.S. Retail Lobby and Beverage Innovation, during his tenure. He was recruited to join the executive team after a serendipitous meeting with Howard Schultz, the company’s Founder and CEO. This followed earlier professional stints at Fidelity Equity Partners and Bain & Co. Farrell attended MIT at age 16, followed by Cambridge University and Harvard Business School. ----------------------------------------------------------- Follow Marc and his journey through the vibrant world of craft Rum @marcfarrell12 and @tentoonerum. Check out the full lineup including special editions on their website www.tentoonerum.com/our-rums

Suro Imports with David Suro | Part 2

Send a text [https://www.buzzsprout.com/twilio/text_messages/2283817/open_sms] In this episode, we delve into the rich tapestry of traditional Mexican spirits, exploring their cultural significance and the efforts to preserve these cherished traditions. David Suro shares insights into the historical and cultural roots of the brands in the Suro International portfolio. Discover the stories behind: *  Siembra Spirits * Tequila Cascahuin * Mezonte Mezcal * Paranubes Ron Agricola * Pajarote Ponches Artesanales David shares with Pablo how these fascinating projects started and how he has dedicated his life's work to maintaining the integrity of these traditions. Join us to learn about the challenges and triumphs in keeping them alive. ---------------------------------------------------------- David Suro-Piñera is a native of Guadalajara, Jalisco, Mexico. He is the owner of one of Philadelphia’s longest tenured eateries, Tequilas Restaurant (1986), and launched Siembra Azul Tequila in 2005, which has since garnered international recognition and expanded its product line to include several tequilas and mezcales under the Siembra name. Aside from his various enterprises and charitable work, David Suro-Piñera is a husband, father of three, grandfather of three, avid photographer, and recreational pilot. ----------------------------------------------------------- Follow David Suro and his journey into the heart of Mexican spirits on Instagram @davidsurop and @siembraspirits. Pick up David's book: Agave Spirits: The Past, Present and Future of Mezcals and learn about David's philanthropic endeavors on their website www.tequilainterchangeproject.org Credits Theme: Off The Path - Macabe [https://open.spotify.com/track/6ikQLip08XZdjIGrttMtAr?si=619633c3ca4442ed] & West End - Macabe [https://open.spotify.com/track/6LBx2Q75CqC5guqZV2mwDD?si=42ff19a3ba9242ef] Production: Tyson Ellert