Your Business In Digital

Corporate Career to Small Business Success with Special Guest Glenda Lee

It is true, that many corporate professionals are leaving the desk to establish their small businesses. According to experts, the corporate culture is no longer attractive to the new generation of workers. This week's guest is Glenda Lee, an entrepreneur who successfully transitioned from the corporate world to building her own thriving small business. We will discuss her transition and how everything in her past plays a key role in her success in the entrepreneurial space.  Connect with Glenda Lee LinkedIn - https://www.linkedin.com/in/glendaleecromwell/ [https://www.linkedin.com/in/glendaleecromwell/] Instagram - http://Instagram.com/TBTHospitalityGroup [http://instagram.com/TBTHospitalityGroup]  Facebook - https://www.facebook.com/TBTHospitality [https://www.facebook.com/TBTHospitality]  Chapters 00:00:00 Introduction 00:02:43 Connect with Us - Your Business in Digital 00:03:42 Recap - Strategies for Success: Preparing Your Small Business for Summer 00:09:52 Hot Topic - The Kendrick vs. Drake Rap Battle: Lessons in the Power of Timing, Community, and Viral Marketing 00:22:21 Go Beyond the Likes - Corporate Career to Small Business Success with Special Guest Glenda Lee Connect with Your Business in Digital -  https://www.linkedin.com/company/monivan-digital-marketing-solutions [https://www.linkedin.com/company/monivan-digital-marketing-solutions]

Strategies for Success: Preparing Your Small Business for Summer

As summer approaches, small to medium businesses have an opportunity to capitalize on the changing season. While some industries see a boom, others face a lull in customer traffic. However, this slowdown isn’t a negative. By strategically revamping marketing campaigns, sales tactics, and financial planning, your small to medium business can position itself to thrive during these months. 7 Points from Today's Show on Preparing Your Small Business for SummerMarketing:1. Target summer searches: Optimize website and ads for summer needs.2. Refresh content & capture leads: Address summer challenges with free resources.3. Segment emails & automate lead capture: Tailor messages & offer valuable downloads.Sales:4. Target seasonal clients: Highlight pre-Q4 project benefits.5. Shorten sales cycle: Focus on quick wins & clear value.Finance:6. Forecast cash flow: Anticipate slower payments and adjust.7. Optimize pricing: Consider summer discounts or flexible options. Chapters 00:00:00 Introduction 00:02:40 Connect with Us - Your Business in Digital 00:07:20 Recap - Hot Topics in Digital for Your Small to Medium Business 00:09:19 Hot Topic -Surviving Brick and Mortar Retail Decline 00:29:32 Go Beyond the Likes -Strategies for Success: Preparing Your Small Business for Summer Connect with Your Business in Digital - https://www.linkedin.com/company/monivan-digital-marketing-solutions

Hot Topics in Digital for Your Small to Medium Business

This special episode of Your Business in Digital was all about the hottest topics in the digital space! We discussed the latest trends in digital technology, artificial intelligence, and even pop culture. More importantly, we explained what these trends mean for you and your small to medium business. Connect with Deborah Mitchell YouTube - https://www.youtube.com/user/DeborahJayMitchell LinkedIn - https://www.linkedin.com/company/deborah-mitchell-media-associates/ Instagram - https://www.instagram.com/deborahmitchellmediaassociates/ Facebook - https://www.facebook.com/DeborahMitchellMediaAssociates Twitter - https://twitter.com/_DMMA Chapters 00:00:00 Introduction 00:02:46 Connect with Us - Your Business in Digital 00:03:55 Recap - Leveraging Brand Advocacy in the Integrated Sales Funnel Journey 00:09:19 Live-Stream Marketing Mastery for Business Success: The Audience Pyramid - Using Video to Attract an Audience, Convert Your Tribe Into Customers 00:22:47 Hot Topic Show - Hot Topics in Digital for Your Small to Medium Business Connect with Your Business in Digital - https://www.linkedin.com/company/monivan-digital-marketing-solutions

Leveraging Brand Advocacy in the Integrated Sales Funnel Journey

An integrated sales funnel helps bring different departments together for business growth and is a key part of your business plan. In the last episodes, we discussed the different stages of the integrated sales funnel, brand awareness, interest, decision, and customer conversion. Although all these stages are imperative, the sales funnel isn't just about getting new customers, it's also about nurturing long-term customer relationships. In today’s show we discussed the final part of our integrated sales funnel series, brand advocacy, where we discussed how your small to medium business can turn your customer base into advocates. Chapters 00:00:00 Introduction 00:02:40 Connect with Us - Your Business in Digital 00:03:41 Recap - Platform Takeover: Trends and Best Practices 00:09:05 Hot Topic - Beyonce’s Cecred Hair Care and the Power of Authenticity in Sales 00:24:27 Go Beyond the Likes - Leveraging Brand Advocacy in the Integrated Sales Funnel Journey Connect with Your Business in Digital - https://www.linkedin.com/company/monivan-digital-marketing-solutions

Platform Takeover: Trends and Best Practices

The digital space is constantly changing, and it's important for your small to medium business to stay up-to-date with the latest trends and innovations. This includes changes in advertising platforms, new technologies, and even the implementation of AI. By staying informed, you can adjust your digital strategy to take advantage of new opportunities and stay ahead of the competition. In today’s show, we discussed how these updates can give your small to medium business the edge it needs to succeed. Chapters 00:00:00 Introduction 00:02:10 Connect with Us - Your Business in Digital 00:03:36 Recap - Closing the Gap: Optimizing Customer Conversion Stage in Your Sales Funnel 00:11:47 Hot Topic - Meta Brings Advanced AI Chatbot to All of its Apps 00:20:15 Go Beyond the Likes - Platform Takeover: Trends and Best Practices Connect with Your Business in Digital -  https://www.linkedin.com/company/monivan-digital-marketing-solutions