ACUMA On The Go

Episode 24 - Home Price Headlines Maybe Not As Scary As They Seem

Many housing story lines tied to US home prices are making comparisons to the Great Financial Crisis.  Median home prices are ~50% greater than the peak pre-crisis!  Median home sales price growth is faster than the years leading up to 2008!  While these headlines are factual, they are incomplete and misleading. Guest speaker:   Michael Schmeiser, President and CEO Arch  Mortgage Insurance Company

Episode 23 - A conversation about the value of creating niche mortgage products

Niche products can be a great way to reach more members, create differentiators all why using your portfolio capacity wisely.  We’ll talk about the how’s and why’s to getting started. Guest:  Chris Perry, Vice President and National Credit  Union Manager, MGIC

Episode 22 - Disruptions Opportunities in the Mortgage Space

COVID has caused major disruptions in the world. Everyone has needed to keep an open mind and creatively pivot to move forward. In this episode, CU Members’ SVP Steve Hewins discusses possible disruption opportunities that he has found across the mortgage process and what to do to maximize the occasion. Guest: Steve Hewins, Senior Vice President, CU Members Mortgage.

Episode 21 - Using Brand Power to Get Results

Why is branding so important and what can you do to promote your credit union’s brand? With the average member/consumer attention span at about 8 seconds, branding is more important than ever. Learn background on the “why” and pick up tips on the “what” to make your branding more effective and bring you more mortgage business. Guest:  Terri Miracle, Marketing Manager, myCUmortgage

Episode 20 - Leveraging a Centralized Pricing Engine-How it can help Credit Unions attract and retain borrowers

This episode explores how a product and pricing engine can improve member retention and enhance a credit union’s profitability. Guests Mike Vough,  Director Black Knight John Dumonsau, Sales Solutions Specialist –Product and Pricing Engine, Black Knight.