American Land Seller Podcast

#46 - Building a People-First Land Company with Brian Reynolds

Leadership, culture, recruiting, and the future of land brokerage. Episode Description:  What does it really take to build a strong land company in today’s market? In this episode of The American Land Seller, Brittany Murphy sits down with Brian Reynolds of Ironhorse Land Company to talk leadership, recruiting, company culture, and what separates long-term professionals from short-term salespeople. Brian shares his perspective on building relationships, helping agents grow the right way, and creating a company culture centered around trust, accountability, and real-world experience. The conversation dives into:  • Building Ironhorse Land Company  • Recruiting and mentoring agents  • Leadership in rural real estate  • The future of land brokerage  • Why relationships still matter in business  • Challenges facing today’s land professionals Whether you are a landowner, agent, investor, or simply passionate about rural America and land ownership, this episode offers practical insight from someone working in the trenches every day. Listen, subscribe, and share with someone in the land business. Website:  Ironhorse Land Company [http://www.ironhorselandcompany.com] Send us Fan Mail [https://www.buzzsprout.com/2086376/fan_mail/new] 1.   Instagram [https://www.instagram.com/landsellerpodcast/] 2.   Facebook [https://www.facebook.com/americanlandseller] 3.   LinkedIn [https://www.linkedin.com/company/american-land-seller]

#45 - Leadership and Land: Geoff Hurdle’s Approach to Big Deals

Want a clearer path to owning land, and a sharper playbook for selling it with integrity? In this episode of The American Land Seller, we sit down with Geoff Hurdle, respected land developer, broker, and 2026 National President of the Realtors Land Institute. Geoff shares how he buys, develops, sells, and finances rural land, often breaking larger properties into three to five acre tracts that make land ownership more accessible for first time buyers, hobby farmers, and families looking for space. We talk about owner financing, structuring fair deals, and working with buyers through challenges without lowering professional standards. The conversation also dives into Geoff’s leadership role with the Realtors Land Institute, the value of the ALC designation, and why education and relationships continue to be the foundation of strong land brokerage. In this episode we discuss • How smaller tract development can open the door to land ownership  • Owner financing strategies for rural land buyers  • RLI’s role within NAR and why education matters in land brokerage  • Why boots on the ground experience still beats relying only on technology  • Lessons from the COVID era surge in rural land demand  • Transitional land opportunities for builders and developers  • The power of relationships and conferences in building a land career Geoff also shares his priorities as RLI National President, including growing membership with quality professionals, increasing engagement within the organization, and ensuring education keeps pace with a rapidly evolving land market. Connect with Geoff Hurdle Work Phone: (615) 815-9364  Email: thelandman@geoffhurdle.com  Website: http://geoffhurdle.com [http://geoffhurdle.com] The American Land Seller Podcast Hosted by Koby Rickertsen & Brittany Murphy, The American Land Seller explores the people, strategies, and stories shaping the land industry across America. From farm and ranch brokerage to development and investment, each episode brings insights from professionals who live and work in the land business every day. For more episodes and resources visit:  www.americanlandseller.com If you enjoyed the episode, please subscribe, share it with a colleague, and leave a review on your favorite podcast platform. Send us Fan Mail [https://www.buzzsprout.com/2086376/fan_mail/new] 1.   Instagram [https://www.instagram.com/landsellerpodcast/] 2.   Facebook [https://www.facebook.com/americanlandseller] 3.   LinkedIn [https://www.linkedin.com/company/american-land-seller]

Episode #44 – Building a Brand: Brittany Murphy on the Rise of Ironhorse

What does it actually take to build a land brokerage from the ground up? In this episode of The American Land Seller Podcast, Koby sits down with Brittany Murphy, Chief Marketing Officer of Ironhorse Land Company, to talk about the real work behind building a multi state land brand from scratch. This conversation goes beyond logos and marketing slogans. Brittany shares what it takes to define a clear brand identity, build scalable marketing systems, recruit agents who align with culture, and maintain consistency while expanding into new markets. You will hear insights on: • The difference between marketing listings and marketing a company  • Building brand authority in a niche land industry  • Scaling operations across multiple states  • Why discipline in branding matters more than creativity  • The challenges and opportunities of early stage brokerage growth If you are a land broker, brokerage owner, investor, or agent thinking about long term growth, this episode offers a practical look at what it really takes to build something that lasts. To connect with Brittany or learn more about Ironhorse Land Company, visit ironhorselandcompany.com or call 855-452-5263. New episodes of The American Land Seller Podcast release every Friday at 10 a.m., focused exclusively on the business of land. Send us Fan Mail [https://www.buzzsprout.com/2086376/fan_mail/new] 1.   Instagram [https://www.instagram.com/landsellerpodcast/] 2.   Facebook [https://www.facebook.com/americanlandseller] 3.   LinkedIn [https://www.linkedin.com/company/american-land-seller]

#43 - Walking the Land: Christina Asbury on the Real Rules of Selling Coastal Land

The coastal land world isn’t for the faint of heart, or the underprepared. In this episode of The American Land Seller, we sit down with Christina Asbury, a standout broker with Coldwell Banker Sea Coast Advantage, who covers the stretch from Cape Fear to Camp Lejeune in North Carolina. She’s one of the country’s few Accredited Land Consultants, and she doesn’t just show up with comps and paperwork, she shows up with a Jeep, boots, a stick, and a pistol to walk the land herself. That hands-on, deeply informed approach sets her apart in a market filled with challenges and opportunity. We dig into: * How coastal deals differ from interior land transactions * The creative ways land is used when flood zones, buffers, and sewer access are in play * Why understanding a client’s vision is the most important part of a land sale * And what pending laws and environmental rules could mean for buyers, sellers, and even drone pilots From sea salt farms and RV storage lots to military relocation challenges and foreign ownership laws, this episode offers a front-row seat to one of the most nuanced land markets in the U.S. 🎧 Watch or listen now, and if you’ve ever wondered what it really takes to do land right on the coast, Christina brings the answers. Christina Ashbury: (910) 262-3948 [tel:+19102623948] christinasellsrealestate@gmail.com [christinasellsrealestate@gmail.com] https://www.seacoastrealty.com/  Send us Fan Mail [https://www.buzzsprout.com/2086376/fan_mail/new] 1.   Instagram [https://www.instagram.com/landsellerpodcast/] 2.   Facebook [https://www.facebook.com/americanlandseller] 3.   LinkedIn [https://www.linkedin.com/company/american-land-seller]

#42 - Inside the Marketing Machine at National Land Realty

Featuring Mac Christian, Chief Marketing Officer How do you support over 400 land agents across 43 states—with just six marketing team members? In this episode of The American Land Seller, Mac Christian, CMO of National Land Realty, breaks down the real systems, strategies, and struggles behind one of America’s largest land brokerage marketing operations. You’ll learn: * How National Land Realty builds consistent branding across the country * Why trust and relationships beat logos in rural real estate * What it takes to support agents with collateral, lead gen, and digital campaigns * How podcasting and storytelling help land agents grow their presence * Why Mac got his real estate license—and what he learned from it Whether you're a land broker, real estate marketer, or someone curious about how large brokerages operate behind the scenes, this episode offers practical insight and refreshing honesty. Mac shares what’s working, what’s broken, and what every land professional should know about building a brand in the land business. 👉 Visit https://www.nationalland.com [https://www.nationalland.com] to learn more about National Land Realty 👉 Visit https://www.nationalland.com/blog/category/podcast/ to listen to Mac on the National Land Realty Podcast which is also found on Spotify and Apple Podcast and other places podcasts are available. IT REALLY IS GREAT!  👉 For more episodes, visit https://www.americanlandseller.com [https://www.americanlandseller.com] Send us Fan Mail [https://www.buzzsprout.com/2086376/fan_mail/new] 1.   Instagram [https://www.instagram.com/landsellerpodcast/] 2.   Facebook [https://www.facebook.com/americanlandseller] 3.   LinkedIn [https://www.linkedin.com/company/american-land-seller]