Art of the Possible

Securing Trust: Tackling Counterfeits and Fraud in 2025 with Janet Napolitano of UC Berkeley

Janet Napolitano [https://www.linkedin.com/in/janetnapolitano/], Founder of the Center for Security in Politics at UC Berkeley [https://www.linkedin.com/school/uc-berkeley/], former US Secretary of Homeland Security, former Governor of Arizona, and former President of the University of California [https://www.linkedin.com/school/university-of-california/], discusses critical security issues facing our society. From the challenges posed by social media and disinformation in elections to AI safeguards and fraud, as well as the role of regulations, she shares her vision of uniting leaders across multiple sectors and fields to develop holistic approaches to the problems and threats citizens face. Key Takeaways: (03:12) The Center for Security and Politics’ AI summit brought together leaders across sectors to address AI authentication and security issues. (04:09) AI misuse during elections highlights the need for stricter authentication measures. (06:30) The Center for Security and Politics, in collaboration with law enforcement, academia, and the private sector, is tackling the issue of CSAM (child sexual abuse material) online. (08:58) Gift card fraud has resulted in over $1 billion in consumer losses since 2019. (09:10) Maryland is the first state to enact legislation addressing gift card fraud. (12:33) Law enforcement is focusing on identifying major players behind gift card fraud, using strategies similar to those employed in drug cases. (14:47) Trust is fundamental to the gift card and cryptocurrency industries; regulation may intervene when trust is compromised. (17:40) Retailers are well-positioned to adopt fraud-prevention technologies. Resources Mentioned: Janet Napolitano [https://www.linkedin.com/in/janetnapolitano/] - https://www.linkedin.com/in/janetnapolitano/ UC Berkeley [https://www.linkedin.com/school/uc-berkeley/] - https://www.linkedin.com/school/uc-berkeley/ University of California [https://www.linkedin.com/school/university-of-california/] - https://www.linkedin.com/school/university-of-california/ Center for Security and Politics at UC Berkeley [https://csp.berkeley.edu/] - https://csp.berkeley.edu/ Red Hook Initiative [https://www.rhicenter.org/] - https://www.rhicenter.org/ Retail Associations [https://nrf.com/] - https://nrf.com/ Thanks for listening to “Art of the Possible.” If you enjoyed this episode, please leave a 5-star review. And be sure to subscribe so you never miss any insightful conversations. #DigitalTransformation #DigitalWatermarking #AuthenticationTechnology

Leading the Fight To End Plastic Pollution: Proven Solutions for a Sustainable Future with Karri Koskela of Wihuri Packaging

In this episode with Karri Koskela [https://www.linkedin.com/in/karri-koskela-4133615/], CEO of Wihuri Packaging [https://www.linkedin.com/company/wipak/], we dive deep into the topic of plastics recycling, including the regulations charting a path for closed-loop recycling and, specifically, the critical role sustainable packaging will play in these efforts. Wihuri’s packaging division comprises two international brands: WIPAK in Europe and Asia and WINPAK in North America. Karri explains how revolutionary digital watermarking technology available today can effect change and help us achieve global circularity goals. Key Takeaways: (01:12) WIPAK’s mission: sustainable packaging for a cleaner future. (05:23) Digital watermarks can double recyclability rates. (08:47) Watermarks enable data visibility post-sale. (09:30) The data-driven business potential of digital watermarks. (15:16) Digital watermarks are scalable globally across regions. (18:00) Europe risks falling behind on sustainability efforts. (21:59) Clear ROI from adopting digital watermarks. (24:00) Solving sustainability issues today for future generations. (31:17) WIPAK’s commitment to achieving carbon neutrality. Resources Mentioned: Karri Koskela [https://www.linkedin.com/in/karri-koskela-4133615/] - https://www.linkedin.com/in/karri-koskela-4133615/ Wihuri Packaging [https://www.linkedin.com/company/wipak/] - https://www.linkedin.com/company/wipak/ Sustainable Packaging Summit [https://www.packagingsummit.earth/] - https://www.packagingsummit.earth/ HolyGrail 2.0 Digital Watermarking Initiative [https://www.digitalwatermarks.eu/] - https://www.digitalwatermarks.eu/ AIM - European Brands Association [https://www.aim.be/] - https://www.aim.be/ Ellen MacArthur Foundation [https://www.ellenmacarthurfoundation.org/] - https://www.ellenmacarthurfoundation.org/ PPWR (Proposed Packaging and Packaging Waste Regulation) [https://environment.ec.europa.eu/publications/proposal-packaging-and-packaging-waste_en] - https://environment.ec.europa.eu/publications/proposal-packaging-and-packaging-waste_en Thanks for listening to Art of the Possible. If you enjoyed this episode, please leave a 5-star review. And be sure to subscribe so you never miss any insightful conversations. #DigitalTransformation #DigitalWatermarking #AuthenticationTechnology

Closed-Loop Recycling - Delivering on the Promise With Sustainable Packaging with Richard Akkermans of Mondelēz International

In this episode, Richard Akkermans [https://www.linkedin.com/in/richard-akkermans-6412401/?originalSubdomain=uk], Director of European R&D Packaging Sustainability at Mondelēz International [https://www.linkedin.com/company/mondelezinternational/], discusses a Belgian collaboration between recyclers, brand owners, technology leaders, and Packaging Recovery Organizations (PROs) aimed at proving the business case for advanced sortation technologies to address the plastic pollution crisis and meet sustainability requirements. He emphasizes the importance of regulatory frameworks to level the playing field and achieve a sustainable circular economy. Key Takeaways: (02:59) The role of value chains in achieving packaging sustainability. (05:12) Digital watermarks improve the detection and sorting of plastic waste. (07:07) Advancing food-contact plastic recycling is critical for circularity. (08:37) The supply and demand logistics for food-grade recycling. (10:08) Regulatory frameworks will drive the demand for recycled materials. (12:23) The value-action gap between consumer intent and behavior is narrowing. (16:21) The Belgian initiative aims to prove the business case for intelligent sortation technologies for plastics recycling. (18:36) Collaboration across the value chain is essential to scaling recycling innovations. (23:28) The benefits of digital watermarks for food-grade plastic and the circular economy. Resources Mentioned: Richard Akkermans [https://www.linkedin.com/in/richard-akkermans-6412401/?originalSubdomain=uk] - https://www.linkedin.com/in/richard-akkermans-6412401/?originalSubdomain=uk Digital Watermarking Initiative [https://www.digitalwatermarks.eu/] - https://www.digitalwatermarks.eu/ Fost Plus [https://www.fostplus.be] - https://www.fostplus.be Thanks for listening to Art of the Possible. If you enjoyed this episode, please leave a 5-star review. And be sure to subscribe so you never miss any insightful conversations. #DigitalTransformation #recycling #plastics #packaging #DigitalWatermarking #HolyGrail

Protecting Truth and Democracy in the Age of AI, Deepfakes, and Misinformation with Professor Hany Farid of UC Berkeley

In this episode, Hany Farid [https://www.linkedin.com/in/hany-farid-40a97935/], Professor of Computer Science at UC Berkeley [https://www.linkedin.com/school/uc-berkeley/] and Chief Science Officer at GetReal Labs [https://www.linkedin.com/company/getreallabs/], joins us to explore the impact of AI on media, public opinion, and democracy. With over 25 years of experience in media forensics, Hany discusses the urgent need for multi-faceted solutions to address the spread of AI-driven misinformation. He highlights the critical roles of content verification, regulation, and public education in combating the threat, offering a comprehensive perspective on how society can navigate the challenges posed by rapidly advancing AI. Key Takeaways: (02:54) The alarming speed of AI advancements and their implications. (07:28) The dangers of misinformation and how AI can fuel public distrust. (08:07) Social media platforms amplify sensational and misleading content. (09:16) The existential threat to democracy and society posed by the erosion of trust in the media. (11:46) AI-generated content creates doubt about the authenticity of real events. (12:38) The “liar’s dividend” enables people to dismiss inconvenient truths as fake. (15:30) The importance of a multi-dimensional solution to address AI-driven misinformation. (15:55) Better regulation of AI technologies is critical to prevent misuse. (24:07) The impact of C2PA standards in verifying content authenticity. (28:41) The challenges of educating the public on media forensics. Resources Mentioned: Hany Farid [https://www.linkedin.com/in/hany-farid-40a97935/] - https://www.linkedin.com/in/hany-farid-40a97935/ UC Berkeley [https://www.linkedin.com/school/uc-berkeley/] - https://www.linkedin.com/school/uc-berkeley/ Coalition for Content Provenance and Authenticity (C2PA) [https://c2pa.org] - https://c2pa.org GetReal Labs [https://www.getreallabs.com] | Website - https://www.getreallabs.com GetReal Labs [https://www.linkedin.com/company/getreallabs/] | LinkedIn - https://www.linkedin.com/company/getreallabs/ PNAS Paper on Deepfake Detection [https://www.pnas.org/doi/10.1073/pnas.2110013119] - https://www.pnas.org/doi/10.1073/pnas.2110013119 Stanford University’s AI Research [https://hai.stanford.edu/] - https://hai.stanford.edu/ Ballistic Ventures [https://www.ballisticventures.com/] - https://www.ballisticventures.com/ Thanks for listening to Art of the Possible. If you enjoyed this episode, please leave a 5-star review. And be sure to subscribe so you never miss any insightful conversations. #DigitalTransformation #C2PA #DigitalWatermarking #AuthenticationTechnology

A Modern Approach to Industrial Automation with Patricia Torres of Omron Industrial Automation Europe

In this episode, Patricia Torres [https://www.linkedin.com/in/patricia-torres-mateus/] of Omron Industrial Automation Europe [https://www.linkedin.com/company/omron/] explores the transformative power of industrial automation in addressing the most pressing challenges in manufacturing. From labor shortages to sustainability goals to consumer safety, Patricia provides a comprehensive look at how automation technologies are not only solving these problems but also paving the way for a more efficient and flexible future in manufacturing. Key Takeaways: (02:23) Patricia’s journey in industrial automation spans over 15 years. (04:50) Automation is key to increasing efficiency and operational excellence. (05:24) The industry is facing a significant labor shortage as experienced workers retire. (06:11) Flexibility in manufacturing is crucial to meet changing consumer demands. (07:30) The rise of personalized products requires advanced data collection and processing. (08:11) Late-stage customization demands new production models. (14:37) The future of circular economies relies on robust track and trace systems. (19:52) Co-creation with customers is essential for developing effective solutions. Resources Mentioned: Patricia Torres [https://www.linkedin.com/in/patricia-torres-mateus/] - https://www.linkedin.com/in/patricia-torres-mateus/ OMRON Global [https://www.omron.com/global/en/] - https://www.omron.com/global/en/ Industrial Automation [https://industrial.omron.co.za/en/home?utm_source=globalsite&utm_medium=geolocation&utm_campaign=SouthAfrica] - https://industrial.omron.co.za/en/home?utm_source=globalsite&utm_medium=geolocation&utm_campaign=SouthAfrica Thanks for listening to Art of the Possible. If you enjoyed this episode, please leave a 5-star review. And be sure to subscribe so you never miss any insightful conversations. #DigitalTransformation #DigitalWatermarking #AuthenticationTechnology