Broadening Horizons Podcast

Setting up your business for maternity leave

If your business isn't the only "baby" you dream of having, this episode is for you! Whether you are an expentant parent, a soon to be adoptive parent, or simply want to be able to take time off without neglecting your business, we're sharing how to stay on top of marketing, inquiries, and business expensives while your focus and attention shifts to be on you and your new little one.

8 Lessons We've Learned From Being In Business 8 Years

Earlier this summer we hit the 8 year mark on Sweet Horizon Studio and, as always when our business anniversary came around, we reflected on how much this studio has grown and changed through the years as well as many of the lessons we've learned along the way. On today's episode, Catryn is walking you through 8 of the most important lessons she's encountered on her business journey to help aid you on your own path.

So You Want to Start a Business in 2024

Have you been daydreaming about a new business venture that you can't stop thinking about? We've been there! And we've also helped dozens of fellow entrepreneurs start the business of their dreams and have seen first hand what works best when turning these dreams into something more. Here is our "how to" guide on all the things you need in order to build the business of your dreams starting in 2024. Mentioned in the episode: How to choose a business name that you will identify with for years to come [https://open.spotify.com/episode/0GcDsXrwZ23TNdORVoHIRF?si=27941ac61db04223] Finding the best web platform for your blog or business needs [https://sweethorizonblog.com/finding-the-best-web-platform-for-your-blog-or-business-needs/] Can a designer spot a DIY brand [https://open.spotify.com/episode/5j32GURRITyFXpjrNGQRAL?si=c77ea3367f4f4e53] How a well rounded brand & brand strategy impacts how you market [https://open.spotify.com/episode/3UpPgoOqsn6LALqloNOH3w?si=99c8e4a5f08346eb] Are business owners leaving Instagram [https://open.spotify.com/episode/4ckFUifYKY45vAzfnJkYtu?si=48ff2ea8589043d0] Copying vs Taking Inspiration [https://open.spotify.com/episode/23clDKyiMEDsnlBxIf5mHD?si=df192879162640f7] Our Reflect - 2024 Planner & Journal [https://sweethorizonstudio.com/reflect-2024-planner-journal/] How marketing is changing in 2023: Focus on Storytelling [https://open.spotify.com/episode/3bGKe3EZMqOaAokd6OMM9R?si=6abe49eec11043aa] How personal side projects can shape your business [https://open.spotify.com/episode/198uyjnwTdCnOIC5mGI44B?si=83ec591217974129] What I learned from talking to 9 other designers throughout 2019 [https://open.spotify.com/episode/3Kmkm5WxeeUqW1R2dRy8xl?si=c27bb2ebb217447b] How much does it cost to start and run a business [https://open.spotify.com/episode/3QQoHFP6NzcJWHrWDXjIWB?si=4b8fbd4d24a64de8] What I am outsourcing in 2022 [https://open.spotify.com/episode/3E8SH7NXeuOjPZjt6W0TqU?si=2b5ca09b093a48e8] My journey to running my own business [https://open.spotify.com/episode/1sL3gWHPhu3j9gb2fFvcDQ?si=850d06b597db4f1d]

An Honest Look Back at 2023 and What We Have Planned Next

We are back for the 2024 season! And we are taking a moment to look back at 2023, to reflect on what went well, what could have been better, and what our main takeaways for the year are. We're also excited to chat about some of the things we have planned for the new year and some of the major pivots we are making within Sweet Horizon Studio.

What should really be on your About Page?

Continuing with our series all about what should be on your website, today we are highlighting how to build out your About Page to be strategic and how you can use this often overlooked page to make it purposeful and work for your sales funnel. We never want any page on your site to be a dead-end or be neglected in anyway. That includes pages like your About Page that can easily fall into filler or wasted space on your website. We're giving you examples of sections you can include, sharing some of our favorite engaging call-to-actions that will keep your readers and customers exploring, clarifying when and how to add personality to your About Page, and explaining why we tell our clients "your About Page isn't actually about you!". Whether you are a blogger, product based business, or service based business owner, if you have ever wondered what exactly needs to be on your website, this episode is for you!