ChaiNet: The Agentic Commerce Podcast

Your Store Is Losing Sales Before Checkout

On this episode of ChaiNet, we sit down with Shray Arora, CEO of Helium, an AI platform that personalizes D2C storefronts in real time. Shray is a McKinsey alum and a Forbes 30 Under 30. His customers include Noise and Marks & Spencer. His argument: the leak is not in your ads. It’s your store. We talk about what it costs when every visitor sees the same homepage, the signals most people never look at, and when personalisation becomes manipulation. If you’re still spending more on traffic instead of fixing the leak, this one’s for you. Listen to Shray Arora on ChaiNet now This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chainet.substack.com [https://chainet.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

He Chose the Hard Thing. Twice.

On this episode of ChaiNet, we sit down with Ayush Aggarwal, founder of Rasayanam. First, he left a stable finance career in Canada with no plan. Then, after building a brand with over 20 lakh customers, he tore it down and rebuilt it as a science-backed nutraceutical brand. We talk about why he left Canada, what the first day in his basement looked like, why he keeps saying no to funding, and one decision he wishes he could unmake. If you’re sitting on a decision you’ve been avoiding, this one’s for you. Listen to Ayush Aggarwal on ChaiNet now. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chainet.substack.com [https://chainet.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

Can AI Help India Sell Better to the World?

On this episode of ChaiNet, we sit down with Shubhangi Bansal, co-founder of Ekaksh International. After nine years at Microsoft, Shubhangi pivoted into ingredients exports. Her approach: spec first, documentation upfront, and telling buyers when she can’t help. We talk about what surprised her about Indian exports, where AI fits in her business, and whether AI can ever replace human trust in global trade. If you’re in sourcing or exports, this one’s for you. Listen to Shubhangi Bansal on ChaiNet now. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chainet.substack.com [https://chainet.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

Can India’s Oldest Medicine Win India’s Newest Market?

On this episode of ChaiNet, we sit down with Sargam Dhawan Bhayana, founder of Planet Herbs. Sargam took her family’s manufacturing credibility and built a modern wellness brand, thinking seriously about quick commerce, AI-led discovery, and making Ayurveda feel new. We talk about why she launched with therapeutic products, what quick commerce does for her business, how AI changes trust in Ayurveda, and one metric she watches more closely than most founders. If you’re building in wellness or modernising an old category, this one’s for you. Listen to Sargam Dhawan Bhayana on ChaiNet now. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chainet.substack.com [https://chainet.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

Hair Loss Has a Stigma He’s Trying to Change That.

On this episode of ChaiNet, we sit down with Kailash Nichani, founder of Topee. Half of Indian men deal with hair loss. Almost no one talks about it properly. Kailash lost his hair early, found something that worked, hated how the industry sold it, and built Topee. We talk about the stigma versus the products, what people get wrong about hair systems versus transplants, and why he bet on transparent pricing in India. If hair loss has ever made you feel less confident, this one’s for you. Listen to Kailash Nichani on ChaiNet now. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chainet.substack.com [https://chainet.substack.com?utm_medium=podcast&utm_campaign=CTA_1]