Coming About with David Paragamian

Building the Future of Healthcare Marketing with Ray Rosti (Part Two)

In part two of their conversation, David Paragamian and Ray Rosti, President of Klick Media, shift from career lessons to the pressing issues shaping healthcare marketing today. Ray shares his perspective on omnichannel strategy, why it’s less about buzzwords and more about connected data, and how success comes from building step by step rather than chasing a perfect end state. The discussion also explores the role of artificial intelligence. Ray explains why AI should be seen as “assisted intelligence” that augments human creativity, builds speed, and frees teams to focus on higher-value work. He highlights the importance of training AI on unique organizational knowledge rather than relying on generic prompts. They also examine the growing influence of social media and digital voices in healthcare. From celebrity endorsements to micro-influencers, Ray breaks down the risks of fragmentation, the opportunities of trusted one-to-one media, and why understanding generational shifts in media behavior is critical for both consumer and physician marketing. The episode closes with Ray’s reflections on leadership, including:• Treating feedback as a gift • Staying open to fresh ideas from all levels • Viewing change as evolution rather than disruption • The importance of never settling into “we’ve always done it this way” thinking   Packed with insights on AI, omnichannel strategy, and the future of healthcare influence, this conversation offers valuable takeaways for leaders navigating change and building stronger, more adaptive teams.

Building the Future of Healthcare Marketing with Ray Rosti (Part One)

In this first part of the conversation, David Paragamian sits down with Ray Rosti, President of Klick Media at Klick Health, to explore his journey into healthcare marketing and leadership. Ray shares how he went from an uncertain college student to a pioneer in digital media, drawing on influences from his modest upbringing, early jobs in pharma and insurance, and the rise of internet marketing. He reflects on the lessons learned at startups like VerticalNet, his transition into agency life at Razorfish, and the importance of culture, specialization, and consistency in building strong teams. Along the way, Ray explains how curiosity, resilience, and a solutions-focused mindset shaped his career path, leading him to senior leadership roles at Publicis and eventually to Klick Health. Listeners will take away valuable insights on:• Turning early uncertainty into a purposeful career • Why culture and leadership unlock innovation • The shift from “internet marketing” to integrated marketing • How to grow from a specialist into a general manager   This episode offers inspiration and practical lessons for anyone navigating career pivots, leadership challenges, or the evolving world of healthcare marketing.

Putting People First with Marina Maher Communications CEO Olga Fleming (Part Two)

In Part Two, David continues his inspiring conversation with Olga Fleming, CEO of Marina Maher Communications. This episode explores how Olga carried forward the legacy of MMC’s trailblazing founder while ushering in a new era of innovation and cultural transformation. Olga reveals how she led a bold agency rebrand rooted in collaboration and inclusion, explains the balance of human-first values with cutting-edge creativity, and shares how her team thrives across industries from pharma to consumer goods. She also opens up about the lessons she's learned over her career—why perfection is overrated, how vulnerability strengthens leadership, and the importance of retaining humanity in a rapidly evolving, tech-driven world. This is a masterclass in modern leadership, courageous reinvention, and what it means to build impact through empathy.

Putting People First with Marina Maher Communications CEO Olga Fleming (Part One)

On this episode of Coming About, David Paragamian sits down with Olga Fleming, the CEO of Marina Maher Communications and one of the most respected voices in the PR and communications industry.  Olga shares her unconventional path from aspiring diplomat to award-winning agency leader, opening up about the pivotal moments that shaped her journey. From her early days navigating client service in a pre-digital world to leading a cultural transformation at one of the industry's top firms, Olga explains why putting people first isn't just good leadership—it’s the foundation for sustainable success.  She also unpacks how she transitioned from building a boutique agency to taking the reins of a global powerhouse, all while staying true to her mission of human-first, culture-driven impact. This is a conversation about leadership, reinvention, and how the right priorities can change everything.

The Making of a Marketing Leader: Grace Tobin's Inspiring Story (Part Two)

In the second half of this insightful episode, David continues his conversation with marketing powerhouse Grace Tobin. Grace shares her brave pivot from big pharma to biotech, where she launched their sole product and shaped a new post-pandemic market. You'll hear her experiences leading global billion-dollar brands, managing massive budgets and teams across continents, while making strategic bets on high-impact channels. The conversation explores building strong agency partnerships through mutual respect, healthy debate, physical presence, and treating partners as an extension of your team. As Grace reveals the qualities she'll prioritize in her next role - a people-first culture and visible women leaders - her guidance on being present and savoring each stage offers wisdom for every aspiring leader.