Communities Connected: A Land and Lifestyle Podcast by Alosant

Marketing a 50-Year Vision: Brand, Identity, and Early Momentum

Kimberly Banach [https://www.linkedin.com/in/kimberlybanach411/], Senior Director of Marketing at https://www.linkedin.com/company/howard-hughes-communities/Howard Hughes Communities [https://www.linkedin.com/company/howard-hughes-communities/], joins us to discuss the brand strategy and long-term vision behind Teravalis — a 37,000-acre master-planned community on the western edge of Phoenix with a 50-year build-out plan. From naming conventions rooted in Latin and landscape to campaigns that evolved alongside the community's development, Kimberly shares how the team is building a place designed to sustain itself for generations. KEY TAKEAWAYS 00:00 Introduction. 02:04 How the team developed the Teravalis name and brand identity from the land itself.  04:30 Why the community logo was built directly from a sunset photo taken on the property. 06:12 How the first village, Floreo, and its seven bloom-named parks carry the pollinator theme into everyday design.  09:15 The three brand campaigns that took Teravalis from pre-launch to grand opening to "Belong Here."  10:45 How homes priced from the low 300s are making homeownership accessible to first-time buyers.  13:20 Why Teravalis is targeting 1.2 jobs per household and what that means for the surrounding region.  13:45 The long-term vision for major employers and potentially Major League sports teams at Teravalis. Thank you for listening to “Communities Connected: A Land and Lifestyle Podcast by Alosant.” If you enjoyed the show, please leave us a 5-star review and subscribe to our channel so you don’t miss any future episodes. You can find more about Alosant on our LinkedIn page and alosant.com RESOURCES MENTIONED Teravalis [https://www.teravalis.com/]: https://www.teravalis.com/ Howard Hughes Communities [https://communities.howardhughes.com/]: https://communities.howardhughes.com/ RCLCO [https://www.rclco.com]: https://www.rclco.com John Burns Research and Consulting [https://jbrec.com/]: https://jbrec.com/ Urban Land Institute [https://www.uli.org]: https://www.uli.org #ResidentExperience #MasterPlannedCommunities #Proptech About the Hosts April is the CEO and Co-Founder of Alosant. She is an experienced entrepreneur and real estate technology expert with an innate curiosity for consumer behavior. Alosant-powered apps make it easy for users to stay informed and engaged, offering solutions to connect with everything their community has to offer. Danette is the VP of Marketing at Alosant, where she brings 20 years of experience helping brands create exceptional consumer experiences. Today, she focuses on sharing how real estate professionals are shaping the next evolution of resident experience, and how Alosant helps support their work.

Building Places That Give Life to a Way of Life

Amy Levi [https://www.linkedin.com/in/amy-levi-1417325/], Co-Founder and CEO at Strada Made, LLC [https://www.linkedin.com/company/strada-advertising/], joins us to explore how brand, story, and place work together in master-planned community development. The episode covers why Strada Made starts with the “why” before the “what,” how early activation builds community trust before a single home is sold, and what it means for a brand to grow with a place over time. KEY TAKEAWAYS 00:00  Introduction. 07:!0  Placemaking starts with curiosity about what already exists, not what to impose on it. 10:12  People aren’t anti-growth; they’re anti-change happening to them without their input. 11:05 Getting to the “why” before the “what” changes every amenity decision that follows. 17:15  Brand and place are co-evolutionary, shaping each other across every project milestone. 21:35  Early analog experiences at Great Park built community trust before entitlement was complete. 28:12  Digital tools work best when they free people for the analog experience, not when they replace it. 30:05  Creating a “third place” first gives buyers an appetizer of what the community will become. RESOURCES MENTIONED Amy Levi [https://www.linkedin.com/in/amy-levi-1417325/] https://www.linkedin.com/in/amy-levi-1417325/ Strada Made, LLC [https://www.linkedin.com/company/strada-advertising/] | LinkedIn https://www.linkedin.com/company/strada-advertising/ Strada Made, LLC [https://stradamade.com] | Website https://stradamade.com Two Step Farm [https://twostepfarm.com/] https://twostepfarm.com/ Great Park Neighborhoods [https://greatparkneighborhoods.com/]  https://greatparkneighborhoods.com/ Pecan Square [https://www.pecansquarebyhillwood.com/] https://www.pecansquarebyhillwood.com/ Ramble (Celina, TX) [https://www.ramblebyhillwood.com/celinas-new-backyard/] https://www.ramblebyhillwood.com/celinas-new-backyard/ Thank you for listening to “Communities Connected: A Land and Lifestyle Podcast by Alosant.” If you enjoyed the show, please leave us a 5-star review and subscribe to our channel so you don’t miss any future episodes. You can find more about Alosant on our LinkedIn page and alosant.com   About the Hosts April is the CEO and Co-Founder of Alosant. She is an experienced entrepreneur and real estate technology expert with an innate curiosity for consumer behavior. Alosant-powered apps make it easy for users to stay informed and engaged, offering solutions to connect with everything their community has to offer. Danette is the VP of Marketing at Alosant, where she brings 20 years of experience helping brands create exceptional consumer experiences. Today, she focuses on sharing how real estate professionals are shaping the next evolution of resident experience, and how Alosant helps support their work. #ResidentExperience #MasterPlannedCommunities #Proptech

Designing Communities Around Lifestyle and Social Architecture

Founder and CEO Monaca Onstad [https://www.linkedin.com/in/monacaonstad/] and Vice President of Operations Callie Friedman [https://www.linkedin.com/in/callie-friedman-b0153714a/] talk about the evolution of their company, OnPlace Collective [https://www.linkedin.com/company/onplacecollective/]. They dive into why lifestyle planning should come before amenity design and how intentional community building drives long-term sales momentum. Key Takeaways: 00:00 Introduction. 03:15 The company has grown to 110 employees and recently evolved its brand into three service lines. 06:10 The rebrand was driven by client feedback; over 50 client interviews revealed how the company was seen externally, including being described as "gritty go-getters." 09:20 Lifestyle should function as social architecture — a strategic planning process that begins before amenity design, not after. 11:05 Surveying future residents before amenity decisions are made helps developers avoid overspending on features the community won't actually use. 13:20 Getting granular matters — OnPlace Collective's input extends to specific fitness equipment choices based on what sister-community residents actually use. 16:30 Lifestyle directors are increasingly seen as key sales drivers, not just event coordinators, and are hired for hospitality and sales backgrounds. 20:45 Spanning every service line — from amenity visioning and fractional marketing director to welcome center and lifestyle. 27:30 A farmer's market started on a dirt lot two years before sales opened — early activation created trust and a strong sales runway. 33:30 The company's three-year strategic plan is built around three pillars: Deepen the Moat, Winter Is Coming, and Brand in a Box. Resources Mentioned: Monaca Onstad [https://www.linkedin.com/in/monacaonstad/] https://www.linkedin.com/in/monacaonstad/ Callie Friedman [https://www.linkedin.com/in/callie-friedman-b0153714a/] https://www.linkedin.com/in/callie-friedman-b0153714a/ OnPlace Collective [https://www.linkedin.com/company/onplacecollective/] | LinkedIn https://www.linkedin.com/company/onplacecollective/ OnPlace Collective [https://onplace.life/] | Website https://onplace.life/ Smith Lane podcast [https://onplace.life/smith-lane/] https://onplace.life/smith-lane/ Sunterra [https://sunterratx.com/] https://sunterratx.com/ Rye Ranch [https://www.ryeranch.com] https://www.ryeranch.com Furst Ranch [https://www.furstranch.com] https://www.furstranch.com Thank you for listening to “Communities Connected: A Land and Lifestyle Podcast by Alosant.” If you enjoyed the show, please leave us a 5-star review and subscribe to our channel so you don’t miss any future episodes. You can find more about Alosant on our LinkedIn page [https://www.linkedin.com/company/alosant] and alosant.com [http://alosant.com] About the Host April is the CEO and Co-Founder of Alosant. She is an experienced entrepreneur and real estate technology expert with an innate curiosity for consumer behavior. Alosant-powered apps make it easy for users to stay informed and engaged, offering solutions to connect with everything their community has to offer. #ResidentExperience #MasterPlannedCommunities #Proptech #LifestyleManagement

Embedding Wellness Into Every Layer of Community Design

We explore what it takes to design communities around how people actually want to live. From wellness as a trend to wellness as a foundation, this conversation looks at how the environment shapes behavior, habits, and long-term outcomes. Haley Peck [https://www.linkedin.com/in/haley-peck-01462880/], Vice President of Marketing at https://www.linkedin.comJohnson Development Corp [https://www.linkedin.com/company/the-johnson-development-corp/], joins us to share how Jubilee was built around physical, social, and mental wellness, and what it takes to bring that vision to life across design, partnerships, and operations. Key Takeaways: 00:00 Introduction. 04:10 Building a community around wellness, not amenities. 06:05 Designing for healthier daily living. 07:25 Structuring communities with wellness zones. 08:15 Adding mental wellness to community design. 10:05 Using design to encourage balance and reflection. 11:30 Embedding positivity into community identity. 17:15 Aligning builders with wellness standards. 18:05 Making healthier homes accessible at scale. 22:10 Using third-party certification to validate design. Resources Mentioned: Haley Peck [https://www.linkedin.com/in/haley-peck-01462880/] https://www.linkedin.com/in/haley-peck-01462880/ Johnson Development Corp [https://www.linkedin.com/company/the-johnson-development-corp/] https://www.linkedin.com/company/the-johnson-development-corp/ International WELL Building Institute [https://www.wellcertified.com/certification/v2/] https://www.wellcertified.com/certification/v2/ Infinity Water Solutions [https://water.energy/] https://water.energy/ GE Lighting (Jasco) [https://byjasco.com] https://byjasco.com Harvest Green Community [https://www.harvestgreentexas.com/] https://www.harvestgreentexas.com/ Jubilee Community [https://www.liveinjubilee.com/] https://www.liveinjubilee.com/ Thank you for listening to “Communities Connected: A Land and Lifestyle Podcast by Alosant.” If you enjoyed the show, please leave us a 5-star review and subscribe to our channel so you don’t miss any future episodes. You can find more about Alosant on our LinkedIn page and alosant.com About the Host April is the CEO and Co-Founder of Alosant. She is an experienced entrepreneur and real estate technology expert with an innate curiosity for consumer behavior. Alosant-powered apps make it easy for users to stay informed and engaged, offering solutions to connect with everything their community has to offer. #ResidentExperience #MasterPlannedCommunities #Proptech

How Thoughtful Design and Lifestyle Planning Drive Buyer Confidence

David Langhout [https://www.linkedin.com/in/david-langhout-4266104/], Vice President of Land at Starwood Land Advisors [https://www.linkedin.com/company/starwood-land-advisors/], joins us to discuss how discipline, lifestyle planning, and long-term vision shape successful master planned communities. We explore how first impressions, early lifestyle programming, and operational rigor influence buyer confidence, resident experience, and long-term performance across large-scale developments. Throughout the episode, we discuss how Starwood approaches community planning across different stages of development, why lifestyle begins well before amenities are complete, and how consistent execution supports both residents and capital partners. Key Takeaways: 00:00 Introduction. 00:51 Starwood prioritizes early investment in amenities and first impressions. 02:18 Strong first impressions drive the long-term performance of master planned communities. 05:56 High sales velocity is supported by integrating the welcome center, HOA, and lifestyle teams. 10:02 Strict forecasting and constant communication allow Starwood to manage complex, multi-market developments. 14:37 Digital tools extend the welcome center experience by helping prospects explore community lifestyle, activities, and builders early in the journey. 17:40 Growth shifts leadership focus toward tackling complex projects and applying past experience. 20:32 Career growth comes from choosing roles where you can learn from people who are smarter than you. Resources Mentioned: David Langhout [https://www.linkedin.com/in/david-langhout-4266104/] https://www.linkedin.com/in/david-langhout-4266104/ Starwood Land Advisors [https://www.linkedin.com/company/starwood-land-advisors/] | LinkedIn https://www.linkedin.com/company/starwood-land-advisors/ Starwood Land Advisors [https://starwoodland.com] | Website https://starwoodland.com Thank you for listening to “Communities Connected: A Land and Lifestyle Podcast by Alosant.” If you enjoyed the show, please leave us a 5-star review and subscribe to our channel so you don’t miss any future episodes. You can find more about Alosant on our LinkedIn page and alosant.com About the Host April is the CEO and Co-Founder of Alosant. She is an experienced entrepreneur and real estate technology expert with an innate curiosity for consumer behavior. Alosant-powered apps make it easy for users to stay informed and engaged, offering solutions to connect with everything their community has to offer. #ResidentExperience #MasterPlannedCommunities #LifestyleManagement