Ep. 039 – Lenny Terenzi – The War I Didn’t Know I Was Fighting
For years, Lenny Terenzi built the kind of creative life designers dream about.
He ran a beloved studio and screen printing shop, taught workshops to hundreds of creatives, spoke at conferences around the country, helped build creative communities, and created work that genuinely impacted people’s careers and lives.
And yet underneath all of it, he secretly felt like he was failing.
In this episode, Lenny opens up about discovering later in life that he had been living with ADHD his entire adult life and didn't know it.
Plus, how that realization completely reframed the way he viewed his career, relationships, burnout, creativity, and self-worth.
“I was fighting a war that I never knew was declared on myself.”
This sentence hit Brad and I hard (and I suspect it does a lot of our listeners as well).
We talk about the hidden ways ADHD can show up in creative lives: unfinished ideas, difficulty crossing the finish line, tying your identity to your work, burnout disguised as laziness, and the exhausting cycle of feeling capable of more while never understanding why certain things feel so impossibly hard.
But this conversation is also about an important reframe of how we define success.
Lenny reflects on shutting down Hey Monkey (the studio and workshop space he spent years building) and why he no longer sees it as a failure simply because it didn’t become a forever business.
Over the years, the studio taught hundreds of people how to screen print, launched careers, created friendships, inspired other studios, and gave people a place to belong creatively.
And maybe that counts for something too.
This episode is for anyone who has:
* Struggled with burnout or creative exhaustion
* Wondered if they’re “lazy” or broken
* Tied too much of their identity to their work
* Felt ashamed of a business, project, or career pivot
* Almost without knowing it, gauge success purely by revenue and profit
It’s an honest conversation about creativity, ego, reinvention, mental health, and learning that the value of the things we build can’t always be measured on a spreadsheet.
Sometimes a project changes your life even if it is not an indestructible empire.
About Lenny Terenzi
Lenny Terenzi is a designer, illustrator, creative director, educator, musician, and longtime creative community builder based in Raleigh/Durham, North Carolina. Known for his bold visual style and irreverent approach to creativity, Lenny has spent decades helping brands and creatives embrace personality, craft, and experimentation.
Follow Lenny on Instagram [https://www.instagram.com/itsjustlenny/]
Check out Lenny’s website [https://www.lennyterenzi.com/]
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Brad Woodard
Brad is an illustrator and designer behind Brave the Woods, a full-service studio working with clients like PBS Kids, Ford, Target, and USPS. His bold, playful style and heart-led storytelling shine through everything from brand campaigns to children’s books.
View Brave the Woods [https://www.bravethewoods.com]
Dustin Lee
Dustin is the founder of RetroSupply, a shop for retro-inspired brushes, textures, and digital tools used by tens of thousands of creatives from indie artists to major studios. He shares what it’s really like to run a creative business while keeping it small, weird, and intentional.
View RetroSupply [https://www.retrosupply.co]
Credits
Audio/video editing: Clara Wright [https://shorturl.at/76YPG]
Cover art: Brad Woodard
Intro animation: Seth Austin
Intro music: “Snakes and Fire” (Instrumental) by Pär Hagström [https://www.instagram.com/hagstrompar/]