Dive Club 🤿

I talk to a lot of designers at the pinnacle of their career… So I’m always trying to figure out how they’ve evolved the way they practice design over the years. Once I hear the same answer from a few different people I start to pay attention 👀 So here are a few trends I’m noticing for how the best designers get alignment on their teams. * Alex Cornell [https://www.dive.club/deep-dives/alex-cornell] (Gen AI at Meta) * Yuan Wang [https://www.dive.club/deep-dives/yuan-wang] (Head of Design at Maven) * Rich Arnold [https://www.dive.club/deep-dives/rich-arnold] (Design Manager at Coinbase) * Michael Wandelmaier [https://www.dive.club/deep-dives/michael-wandelmaier] (Principal Designer at Dropbox) * Aashman Goghari [https://www.dive.club/deep-dives/aashman-goghari] (Design Lead at Palantir)

Anthropic has quickly become a category-defining company and in this episode Kyle Turman [https://x.com/kyleturman] (their first full-time designer) shares a behind-the-scenes of what it was like designing Claude. If you’re interested in startups, AI products, or the art of prompting then this conversation will be right up your alley. Some highlights: * Kyle’s story of wearing every hat for Claude * What it’s like designing conversational UX flows * How Kyle uses Claude in his personal design process * Why Kyle only half-finished his Claude designs in Figma * How Kyle thinks about designing for emotion and feeling * How Kyle thinks about the future of design as a discipline * Kyle’s thoughts on whether chat should the dominant pattern for AI * a lot me * We mentioned Tuhin Kumar’s episode [https://www.dive.club/deep-dives/tuhin-kumar] (Head of Design at Luma AI) * We mentioned Julius Tarng [https://www.dive.club/deep-dives/julius-tarng] * We talked about the Sesame [https://www.sesame.com/] conversational AI demo * Machines of Loving Grace [https://www.darioamodei.com/essay/machines-of-loving-grace] by the Anthropic CEO Dario Recommended Episode: George Kedenburg III [https://www.dive.club/deep-dives/george-kedenburg-iii] (former designer lead at Humane)

There's a parallel I'm noticing between what's happening today with AI and what happened way back in 2013. So this episode studies the early days of Snapchat, the emergence of high-fidelity prototyping tools, and answers the question “what does it look like to have agency in 2025?” * Jack Brody [https://www.dive.club/deep-dives/jack-brody] (Chief Product Officer at Suno) * Jorn van Dijk [https://www.dive.club/deep-dives/jorn-van-dijk] (CEO of Framer) * Julius Tarng [https://www.dive.club/deep-dives/julius-tarng] (Research engineer at Anthropic) * Tuhin Kumar [https://www.dive.club/deep-dives/tuhin-kumar] (Head of Design at Luma AI) * Maheen Sohail [https://www.dive.club/deep-dives/maheen-sohail] (Gen AI at Meta) * Meng To [https://www.dive.club/deep-dives/meng-to] (Founder of Design+Code)

Tuhin Kumar [https://x.com/tuhin] has designed at some of the most prolific companies in the world (early Facebook, Airbnb and Apple). But everything’s changing in his new role… Because now he’s the Head of Design at Luma AI [https://lumalabs.ai/dream-machine] which is one of the companies leading the charge on generative AI. So this episode goes deep on how the value prop of design is shifting. Some highlights: * The #1 trait of craft-oriented companies * Why you can’t think of AI products as just a tool * How to invest in the right skills as a designer today * What created Tuhin’s career tipping point at Airbnb * What Tuhin is pulling from Apple and Airbnb’s culture * How working with AI as a material is changing everything * The biggest lesson Tuhin learned while writing system prompts * a lot more Tuhin mentioned Maheen Sohail’s “Unprompted [https://www.youtube.com/watch?v=UqDQdPzh5fE]” podcast with AI Ammaar Reshi [https://www.dive.club/deep-dives/ammaar-reshi] (former Head of Design at Eleven Labs)

There are two goals that designers almost always group together: 1. Make a useful product 2. Make it easy to understand But my interview with Sam Stephenson [https://join.dive.club/sam-stephenson] changed my thinking completely 👀 So this episode breaks down Granola [https://join.dive.club/granola-content]’s go-to-market strategy and why I’m copying it for my own startup. * Sam Stephenson [https://www.dive.club/deep-dives/sam-stephenson] (Co-founder of Granola) * Colin Dunn [https://www.dive.club/deep-dives/colin-dunn] (Co-founder of Visual Electric)