Finding the Edge

UX Research Automation: Conducting UX Design Research the Agile Way

The early days of the internet had little to no focus at all on the user experience. Fast forward to today and almost every business, no matter the industry, is having to compete on a digital front. More than that, companies are not only expected to go digital, but provide the most seamless user experience. In this podcast episode, guest, Alfonso De la Nuez, CEO of UserZoom, a UX research automation tool, and Andres Grunbaum, Director of Business Development for UserZoom, explore the impact that UX research is making on the industry and how companies can quickly receive answers throughout every stage of the design and implementation process.

The Power of Prediction Markets for Researchers

CEO, Bill Bloom, from Fast Focus went from creating video games for Disney to developing market research software. In his 20 years of experience working with big name brands, he saw the power that prediction markets played in accurately demonstrating the viability of a product or concept. Brand have been leveraging the collective wisdom of the crowd for years but now through smart technology, businesses can continuously use this tool in their research flow.

The State of Entertainment Research in the Era of Mass Media

Traditional Broadcast Media has been completely uprooted by online streaming services and viewing devices. Established data tracking tools have been great at gathering viewership numbers, but now with so many split audiences, better qualitative tools have become more necessary than ever before to understand the changing media landscape. In this latest episode, host Rick Kelly sits down with Jason Matthews, Vice President of Research and Digital Marketing at Game Show Network to discuss what agile media insights looks like and how research can adapt to the new world of fast, hyper-personalized content creation.

The Software Market Research Apocalypse: Will Innovation Beat Tradition?

Will software completely take over the jobs of human researchers? In this podcast, host Rick Kelly, sits down with CEO of Conjoint.ly, Nik Samoylov, to discuss the current use and future projections of automation in traditional research. Listen to Nik's story and discover how he moved from consultant to business owner over the course of a few years and what he learned on his path to CEO.  If you are a researcher or someone who is invested in new tools that gather better, more precise data, this is an episode you won't want to miss.

Beyond the Likert Scale: Behavioral Economics Has Hit Market Research

Thinking, Fast and Slow, Daniel Kahneman's book on cognitive biases introduced the theory that the unconscious mind is a major driver for decision making. In this podcast Rick Kelly sits down with CEO of Protobrand, Anders Bengtsson, on how accessing System 1 insights--the unconscious part of the brain--should be an essential practice to market research.  Anders has developed a tool that helps brands understand the nuances of how people and think and feel about a brand--beyond just traditional brand trackers.