Forward Founders

In this episode of "Forward Founders" we talk to Claudia North about the challenges faced by solopreneurs and ecommerce businesses in optimizing their online presence and logistics. Running a business can be lonely, something that Claudia learned when she founded her first business "Mumi & Bubi" and was a key factor in founding her second business, "With Small Business". "With Small Business" provides eCommerce marketing advice, connecting small businesses with qualified marketing experts, so Claudia was the perfect guest to delve into topics such as balancing generating revenue with growth, the importance of data and understanding consumer behaviour. CLAUDIA NORTH: ⁠https://claudianorth.com/⁠ [https://claudianorth.com/] WITH SMALL BUSINESS: https://www.withsmallbusiness.com/ [https://www.withsmallbusiness.com/] BUY HER BOOK: ⁠https://www.amazon.com.au/ECOMMERCE-GROWTH-FRAMEWORKTM-ESSENTIAL-MARKETING/dp/B0BN9DM8TZ [https://www.amazon.com.au/ECOMMERCE-GROWTH-FRAMEWORKTM-ESSENTIAL-MARKETING/dp/B0BN9DM8TZ] #podcast #ecommerce #ecommercetips #smallbusiness #smallbusinessadvice #revenuegeneration 00:00:00 Introduction of Claudia North 00:05:08 Entrepreneur Sells Baby Product Business After Successful International Expansion 00:11:33 Challenges Of Selling Products Online And Building Direct Relationships With Consumers 00:15:54 Founder Of Small Business Explains Motivation For Starting Up 00:20:48 Craft Brewery In Perth Not Scaling Revenue Despite Active Organic Social Media Presence 00:22:37 The Importance Of Balancing Revenue Generation And Digital Marketing For E-commerce Businesses 00:26:13 Small Businesses Need Support In Knowing What To Do Next 00:32:31 Challenges For Small Businesses In Transitioning To Google Analytics "Forward Founders" is a podcast hosted by Glide Agency. https://podcasters.spotify.com/pod/show/forward-founders [https://podcasters.spotify.com/pod/show/forward-founders] At Glide Agency we’re all about connecting people so brands can thrive online. We help e-commerce retailers, disruptive businesses and ground-breaking startups generate revenue, by establishing direct and transparent ROI from their digital advertising spend. We also support community-focused and socially-minded organisations to enrich their digital presence through a mix of brand awareness and lead generation campaigns. https://www.glideagency.com/ [https://www.glideagency.com/] https://www.youtube.com/@EsChandra https://www.instagram.com/glide_agency/ [https://www.instagram.com/glide_agency/] https://www.linkedin.com/company/glide-agency/ [https://www.linkedin.com/company/glide-agency/]

Es Chandra is joined by Jacqui Kay, Marketing Manager from Brownes Dairy, to talk about #sustainablemarketing [https://www.youtube.com/hashtag/sustainablemarketing]. They cover topics such as the importance of sustainability in business practices, recyclable packaging and how Brownes Dairy has evolved & adapted to be future-focused in light of changing consumer behaviour.

Es Chandra is joined by Aaron Matthews, Chief Audio Officer from Creative Fix, to talk about audio advertising. They discuss topics such as the different types of audio ads, how audios ads have been reimagined compared to radio ads, the strategy involved in audio marketing and the future growth of audio advertising.

Es Chandra is joined by Jay Jaye, the Founder of the Aces of Spades Agency, to discuss building your brand and being seen as the expert in your niche.

Es Chandra is joined by Sophie Stott, the Managing Director of Quickmail to talk about how e-commerce fulfilment has grown over recent years and what it means for businesses. They discuss topics such as common misconceptions around fulfilment, insights around repurposing packaging and the story about how Quickmail succeeded at pivoting from traditional mailing to e-commerce fulfilment and third-party logistics.