Freedom Found Copywriter Podcast | Business & Marketing Strategy for the Copywriting Industry

217. Her copy generated $1B in Revenue and Millions in royalties. Meet Kim Krause Schwalm & learn the copywriting strategies and royalty negotiations that made her successful

If you’ve ever wondered how to get paid for the true value you bring to a company through campaigns they run year after year – and long after you write the initial copy → you need to hear from one of the GOATs, Kim Krause Schwalm. In this case-study-style episode, Kim lets us in on what went on behind the scenes as she grew from an in-house employee to a highly successful and sought-after copywriter in the industry, sitting in rooms with people like Eugene Schwartz and other greats. Not only that, but Kim walks us through her personal methodology for testing ‘controls’ and trying to beat your own copy - ultimately increasing the value you bring to the table with every client who hires you.   If you’re a copywriter curious about how to negotiate royalties into your contracts and get paid on a whole new level, this episode of the Freedom Found Copywriter Podcast is an absolute must-listen.   Tune in To Learn: * What a ‘Control’ is in Copywriting and why you should be testing yours asap * How to negotiate royalties with big & small clients * The best way for Copywriters to get hired, even in the face of AI * How Kim Krause Schwalm mastered her craft, client relations, and career as a copywriter   **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: ***Get Kim’s limited-time deal → Save 60% on Kim’s Top 4 Trainings for Copywriters UNTIL MARCH 31, 2026 MIDNIGHT PT >>> Use code SAVE60 here: https://kimschwalm.com/training/ [https://kimschwalm.com/training/]  This includes 60% off: Million-Dollar Controls & The Get Dangerously Good Copywriting System and more! → Learn more about Kim’s Trainings here: https://kimschwalm.com/training/ [https://kimschwalm.com/training/]    Connect with Krystle: → The KC Website: https://krystlechurch.com/ [https://krystlechurch.com/]  → Juno Membership for Copywriters: https://krystlechurch.com/Juno [https://krystlechurch.com/Juno]  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom [https://krystlechurch.com/copy-classroom]  → Follow on IG: https://www.instagram.com/krystle.church [https://www.instagram.com/krystle.church]

216. [Season 6 Premiere!!] → How I Planned Out My Year as a Copywriter (so it actually works for me)

If you’re a copywriter or freelance copywriter who feels behind on your yearly planning already — or like your 2026 is not yet going according to plan — this episode is for you.   Annual planning for copywriters doesn’t have to involve taking on as many clients as possible or burning yourself out on social media. And it definitely doesn’t have to involve a 20-tab spreadsheet you never look at again.   In this episode, I’m breaking down how I plan my year as a copywriter, what I focused on first, and how I make business decisions that support consistent clients, steady income, and actual breathing room in my copywriting business.   This is for copywriters who want to improve how they’re operating as a business owner - only listen in if that’s you! ✨ Mentioned in this episode:   → Join Juno, our membership for copywriters who want support with client acquisition, scalable offers, and long-term business growth for just $175/mo: https://krystlechurch.com/juno [https://krystlechurch.com/juno]    → Get The Essential Annual Planning System for Copywriters for just $77: https://krystlechurch.thrivecart.com/essential-annual-planning-system/ [https://krystlechurch.thrivecart.com/essential-annual-planning-system/]    Tune in To Learn: * How I approach annual business planning as a copywriter * What freelance copywriters should plan before setting revenue goals * How I structure my year around client acquisition, not hustle * Why flexibility matters more than perfect plans in a copywriting freelance business * How to reset your year if January didn’t go the way you hoped   **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: → The KC Website: https://krystlechurch.com/ [https://krystlechurch.com/]  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom [https://krystlechurch.com/copy-classroom]  → Follow on IG: https://www.instagram.com/krystle.church [https://www.instagram.com/krystle.church]  → Connect on LinkedIn: https://www.linkedin.com/in/krystle-church/ [https://www.linkedin.com/in/krystle-church/]

215. Price Objections You’ll Hear as a Freelance Copywriter & Why

You've raised your copywriting prices. You’re showing up. You’re sending proposals. But instead of clients saying yes, you keep hearing:   “It’s too expensive.” “I need to think about it.” “Now’s not the right time.”   If this has you questioning your worth, your rates, or your entire sales process—you are not alone. These are normal objections copywriters hear at every stage of business. The key is learning how to decode them instead of internalizing them.   In this episode, we’ll unpack why these price objections aren’t always what they seem—and how to respond in a way that strengthens your positioning instead of costing your copywriting business clients.   Tune in To Learn: * What the most common pricing objections really signal (hint: it’s rarely about the money) * Why “too expensive” usually means unclear value—or misaligned audience * How to handle “I need to think about it” without chasing or discounting * The deeper mindset and messaging work freelance copywriters need to close high-quality clients with more ease   ********** ✨ Mentioned in this episode: → Get clarity with your personal 1:1 Offer Suite & Pricing Alignment Session with Krystle Church. DM her on Instagram or LinkedIn for info!   Instagram: https://www.instagram.com/krystle.church [https://www.instagram.com/krystle.church]  LinkedIn: https://www.linkedin.com/in/krystle-church/ [https://www.linkedin.com/in/krystle-church/]  Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: → The KC Website: https://krystlechurch.com/ [https://krystlechurch.com/]  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective [https://krystlechurch.com/freedom-found-collective]  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom [https://krystlechurch.com/copy-classroom]  → Follow on IG: https://www.instagram.com/krystle.church [https://www.instagram.com/krystle.church]

214. Are Your Copywriting Prices Keeping You From Booking Clients as a Freelancer?

If you’re a freelance copywriter struggling to book clients consistently—or feeling like the clients who do inquire aren’t the right fit—your copywriting rates might be the hidden issue.   In this episode, we’re diving into a belief-shifting conversation about how your pricing is impacting your sales, your inquiries, and your ability to grow. Because here’s what most copywriters don’t realize: pricing is either positioning you well or making clients skip over you for the next person in line. Your rates communicate your positioning, your perceived value, and your identity as a service provider.   Whether you’re a copywriter undercharging out of fear or overpricing without anchoring the value, this episode will help you recalibrate your pricing strategy with clarity.   Tune in To Learn: * Why most freelance copywriters have pricing that’s either too low or too high—and how to know which one you are * The hidden costs of undercharging (burnout, resentment, client churn) * The psychology of price and how it shapes your perceived value in the market * How to align your copywriting rates with your season of business, experience, and goals   ********** ✨ Mentioned in this episode: → Get clarity with your personal 1:1 Offer Suite & Pricing Alignment Session with Krystle Church. DM her on Instagram or LinkedIn for info!   Instagram: https://www.instagram.com/krystle.church [https://www.instagram.com/krystle.church]  LinkedIn: https://www.linkedin.com/in/krystle-church/ [https://www.linkedin.com/in/krystle-church/]  Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: → The KC Website: https://krystlechurch.com/ [https://krystlechurch.com/]  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective [https://krystlechurch.com/freedom-found-collective]  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom [https://krystlechurch.com/copy-classroom]  → Follow on IG: https://www.instagram.com/krystle.church [https://www.instagram.com/krystle.church]

213. Why Thinking Like a Freelance Copywriter Is Holding You Back

Have you been calling yourself a ‘Freelancer’ this whole time? If so, you need to listen to this episode because I'm breaking down the difference between copywriters who think like freelancers and the ones who think like business owners—and why that one shift changes everything about how trapped (or free) you feel in your business. We’re getting into it all like → Why taking orders, chasing clients, and trading time for dollars will never give you the freedom you're looking for (even if you're busy and making decent money) Tune in To Learn: * The freelancer mindset that's keeping you trapped  * What it actually means to think like a business owner  * The questions business owners ask that freelancers don't * How being around people who already think like business owners accelerates your transformation   Ready to make the shift? Juno enrollment is open through Tuesday, November 25th. Join at krystlechurch.com/juno [http://krystlechurch.com/juno]. Listening after enrollment closed? Join the waitlist [http://krystlechurch.com/juno] and we'll let you know when spots open again.   **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: → The KC Website: https://krystlechurch.com/ [https://krystlechurch.com/]  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom [https://krystlechurch.com/copy-classroom]  → Follow on IG: https://www.instagram.com/krystle.church [https://www.instagram.com/krystle.church]