Generation Marketing - A B2B Marketing Podcast

Why Most B2B Paid Social Campaigns Flop with LinkedIn Ads Expert

Cremarc CEO, Gary is joined by LinkedIn Ads Specialist and all-round Paid Media Consultant, Adam Shirley, to dissect the most common - and costly - mistakes B2B marketers make when running paid social campaigns.  From unrealistic expectations to platform mismatches, they explore why campaigns stall and how to course-correct before budgets are wasted. This episode is a must watch if you want to diagnose why your B2B paid social isn’t working and how to fix it with a few simple steps.  Want to watch whilst listening along? Our video episodes are now available via our YouTube channel: https://www.youtube.com/@GenerationMarketingPod [https://www.youtube.com/@GenerationMarketingPod] Are you ready to take the next step when it comes to your marketing? Get in touch with us! https://www.cremarc.com/contact [https://www.cremarc.com/contact?utm_source=podcast]

SEO in the Age of AI & LLMs: Insights from a B2B SEO Expert

Gabe is joined this week by B2B SEO expert, Ryan Nolan to dive deep into the evolving world of search in the age of AI. With the rise of LLMs like ChatGPT and Copilot, B2B technology marketers are facing a new frontier - where traditional SEO meets conversational AI.  Find out what’s changed, which existing best practices you can apply to GEO, and the absolute non-negotiables for B2B technology companies in 2026. Want to watch whilst listening along? Our video episodes are now available via our YouTube channel: https://www.youtube.com/@GenerationMarketingPod [https://www.youtube.com/@GenerationMarketingPod] Are you ready to take the next step when it comes to your marketing? Get in touch with us! https://www.cremarc.com/contact [https://www.cremarc.com/contact?utm_source=podcast]

How Much Should You Spend on B2B Marketing?

Gary, Cremarc CEO, and Gabe, Cremarc Success Manager, discuss the latest Cremarc Labs report that delves into B2B marketing budgets, what your competitors are spending, and how much you should be investing.  They talk direct attribution ROAS, balancing brand building with sales activation, and even reveal what growing B2B SaaS companies are investing in marketing.  This episode will give B2B technology companies the answer to what their marketing budget should be. Want to watch whilst listening along? Our video episodes are now available via our YouTube channel: https://www.youtube.com/@GenerationMarketingPod [https://www.youtube.com/@GenerationMarketingPod] Are you ready to take the next step when it comes to your marketing? Get in touch with us! https://www.cremarc.com/contact [https://www.cremarc.com/contact?utm_source=podcast]

5 Lies You've Been Told About B2B Growth [Part 2]

Gary, Cremarc CEO, and Gabe, Cremarc Success Manager, discuss the latest Cremarc Labs report that delves into the five lies about B2B marketing and business growth that you’ve been told. They discuss actionable tips for realigning marketing with buyers, why focusing on direct attribution is a huge mistake, and where you can find your hidden pipeline. This episode will give you the answer to why your marketing isn’t as effective as it could be.  This episode had so much insight and data that we had to split it into two parts! If you haven’t already listened to Part 1, it is available on all streaming platforms. Want to watch whilst listening along? Our video episodes are now available via our YouTube channel: https://www.youtube.com/@GenerationMarketingPod [https://www.youtube.com/@GenerationMarketingPod] Are you ready to take the next step when it comes to your marketing? Get in touch with us! https://www.cremarc.com/contact [https://www.cremarc.com/contact?utm_source=podcast]

5 Lies You've Been Told About B2B Growth [Part 1]

Gary, Cremarc CEO, and Gabe, Cremarc Success Manager, discuss the latest Cremarc Labs report that delves into the five lies about B2B marketing and business growth that you’ve been told. They discuss actionable tips for realigning marketing with buyers, why focusing on direct attribution is a huge mistake, and where you can find your hidden pipeline. This episode will give you the answer to why your marketing isn’t as effective as it could be.  This episode had so much insight and data that we had to split it into two parts! Part 2 will be out soon.  Want to watch whilst listening along? Our video episodes are now available via our YouTube channel: https://www.youtube.com/@GenerationMarketingPod [https://www.youtube.com/@GenerationMarketingPod] Are you ready to take the next step when it comes to your marketing? Get in touch with us! https://www.cremarc.com/contact [https://www.cremarc.com/contact?utm_source=podcast]