HealthBizTalk

Healthcare IT Marketing's Human Edge with Optimum's Lawrence Kaiser

In this engaging conversation On Health Biz Talk, host Tony Trenkle, former CMS CIO and health IT industry leader, sits down with Larry Kaiser, CMO of Optimum Healthcare IT, to explore how healthcare marketing has evolved from print media to LinkedIn-driven advocacy and podcast storytelling. Larry emphasises that relationships — not cold outreach — drive partnerships and client growth, and warns that replacing human creativity with AI automation is a strategic mistake no marketer can afford.

Healthcare Policy and Pharmacy’s Evolving Role with SureScripts’ Deanne Primozic

In this episode of Health Biz Talk, host Tony Trenkle, former CMS CIO, discusses with Deanne Primozic, healthcare policy leader at SureScripts, about transforming pharmacy services and advancing healthcare interoperability. Primozic discusses SureScripts' new ScriptCorner platform for medication cost transparency, touchless prior authorization solutions, and the evolving role of pharmacists in the Rural Health Transformation programme. The conversation explores how AI is streamlining administrative processes while raising critical questions about regulation and patient safety. Pramozik also addresses the urgent need for a federal privacy framework, the challenges of state-by-state patchwork regulations, and the importance of public-private partnerships through the CMS Aligned Network initiative in advancing healthcare policy and technology innovation.

AI-Driven Digital Health Transforms Chronic Care: Featuring Anand Iyer from WellDoc

In this engaging conversation On Health Biz Talk, host Tony Trenkle, former CMS CIO, connects with Anand Iyer, President and COO at WellDoc, about AI’s transformative role in managing chronic conditions. Iyer, a top AI thought leader and Maryland Healthcare Innovator of the Year, shares insights from WellDoc’s FDA-cleared digital therapeutics for diabetes and cardio-metabolic conditions. The discussion explores how generative AI solves interoperability challenges, how agentic AI delivers personalized patient coaching, and why federated identity management is revolutionizing data access. Iyer also addresses public-private partnerships under the CMS Health Tech initiative, GLP-1 medication integration with digital tools, and the inevitable fusion of technology and medicine as the iPhone generation enters medical practice.

LTIMindtree and the Next Era of Healthcare Transformation

In this engaging episode of HealthBizTalk, host Tony Trenkle, former CMS CIO, sits down with Manjunath Yerragunta, a seasoned healthcare technology leader with over 20 years of experience across payers, PBMs, providers, and global consulting firms. Now leading the healthcare business at LTIMindtree, Manjunath shares a deep, practical look into the technologies shaping the next decade of healthcare.

Reimagining Prior Authorization with Agentic AI: A Conversation with Basys.ai CEO Amber Nigam

In this insightful episode of HealthBizTalk, host Tony Trenkle, former CMS CIO, sits down with Amber Nigam, Co-Founder and CEO of Basys.ai, to unpack how agentic AI can reshape some of healthcare’s most persistent administrative challenges—including prior authorization, utilization management, medical review, risk adjustment, and patient experience.