igdra space podcast 2 - Applied Anthropology - the gamechanger for 21st century companies

Nora Engelbert - From Anthropology to ARON®: Leading with Joy, Courage & CoCreation

Nora's journey from academia to the business and public stages on transforming collaboration and leadership In this powerful episode, Nora Engelbert shares her personal and professional journey—from life as an anthropologist in academia to her transformative work in the business world. Now a keynote speaker and alumna of the Keynote Bootcamp with Barbara Bosch, Nora speaks publicly about leadership, change, and the human side of innovation. At the heart of her message is the ARON® Method with CoCreation—a five-step approach built around the simple yet profound principle of EVE: Erkennen (Discern) Verbinden (Connect) Entfalten (Unfold) Nora explains how every journey begins with a pause: tuning in, clearing what no longer serves us, and resonating deeply with the world inside and around us. From that place of clarity, we connect—with purpose, people, and potential—and then let go into trusting the flow, watching what wants to emerge and grow through co-creation. This method blends deep inner work with practical application, designed to support leaders and organizations as they scale digital, co-creative environments using tools like the Kyona method. Nora brings her experience, empathy, and structure to help others walk the inner path, connect authentically, and lead with joy. If you’re seeking a more human, courageous, and scalable way to lead—this episode will move and inspire you.

Episode 11 - Mirko Pasquini - on the pandemic of violence in healthcare

Mirko’s work “The Negotiation of Urgency: Economies of Attention in an Italian Emergency Room”, was awarded the annual Westinska Prize (2021) for outstanding dissertation by the Royal Society of Humanists at Uppsala University. A revised version of the book will be out in June 2025 with Rutgers University Press. https://www.rutgersuniversitypress.org/the-negotiation-of-urgency/9781978836266/ To promote the application of critical social science concepts within emergency medicine and beyond, Mirko is engaged in health workers’ training in “Structural Competency” in Sweden, Denmark and Italy. He is also part of the Applied Health Club of the Applied Anthropology Network (AAN).

Episode 10 - Maria Carmencita Job - uniting academia and the market

An episode in Portuguese on how co-creative work between academia and business boosts innovation English & Portuguese Bio Maria Carmencita Job is a Brazilian anthropologist whose aim is to join forces and cross boundaries between academia and the market. She is the founder and creator of the Desbravadoras Podcast (science and the market) and the Behavioural Research Laboratory - [Ox]igênio, where she acts as Director of Applied Anthropological Research for global brands. In academia, she is in the process of doing a PhD in Social Anthropology at Federal University of Rio Grande do Sul in Porto Alegre/Brazil, studying the mobility of middle-class people to rural areas and rural landscapes, in which she analyses lifestyles, trajectories and their living conditions and worldviews. She is a researcher associated with the Biev and Navisual research centres at the Federal University of Rio Grande do Sul - Brazil, and the MTTM Mobility Studies Centre at the Federal University of São Paulo, Brazil. As an international researcher, she is associated with the urban anthropology groups EtnoUrb and Cau at ISCTE - Lisbon, Portugal. Her work as a researcher and consultant for brands through business anthropology provides a wealth of experience in the design and mentoring of creative methodologies combining applied anthropology and market intelligence for professionals who wish to become researchers working in the market. BIO Maria Carmencita Job é brasileira, antropóloga e tem por objetivo unir forças e cruzar fronteiras entre academia e o mercado. É Fundadora e criadora do Podcast Desbravadoras (ciência e mercado) e do Laboratório de Pesquisa Comportamental - [Ox]igênio, em que atua como Diretora de Pesquisas Antropológicas Aplicadas para marcas globais. Na academia, está em processo de doutoramento em Antropologia Social pela UFRGS estudando a mobilidade de pessoas das classes médias para as áreas de campo e paisagens rurais, em que analisa os estilos de vida, trajetórias e suas condições de vida e visões de mundo. É pesquisadora associada aos núcleos de pesquisa Biev e Navisual da Universidade Federal do Rio Grande do Sul- Brasil, e do núcleo de estudos sobre Mobilidades do MTTM da Universidade Federal de São Paulo, Brasil. Como pesquisadora internacional, está associada aos grupos de antropologia urbana EtnoUrb e Cau na ISCTE - Lisboa, Portugal. Sua atuação como pesquisadora e consultora para marcas por meio da antropologia empresarial, proporciona uma grande experiência no desenho e mentoria de metodologias criativas unindo a antropologia aplicada e inteligência de mercado para profissionais que desejam se tornar pesquisadores com atuação no mercado. 2. CANAIS: > E-mail: carmencita@oxigeniolab.com.br [carmencita@oxigeniolab.com.br] > Linkedin: https://www.linkedin.com/in/mariacarmencitajob/ [https://www.linkedin.com/in/mariacarmencitajob/] > Instagram: https://www.instagram.com/mariacarmencitajob/ [https://www.instagram.com/mariacarmencitajob/] > Podcast Desbravadoras (ciência e mercado) > https://open.spotify.com/show/4b3wDNURPZl8JTtLIuXoVU [https://open.spotify.com/show/4b3wDNURPZl8JTtLIuXoVU] > [Ox]igênio - Laboratório de Pesquisa Antropológica Aplicada > https://www.oxigeniolab.com.br [https://www.oxigeniolab.com.br]

Episode 9 - Scarleth Milenka - "Every industry needs a Digital Anthropologist"

Digital Anthropology with Scarleth Milenka In this conversation, we start to discuss Scarleth's major fields of work: 🔹 How digital cultures and online communities shape our digital future 🔹 The role of Digital Anthropology in developing ethical and inclusive AI systems 🔹 How companies can leverage digital anthropology for strategic decision-making With technology evolving at an unprecedented pace, understanding the human dynamics behind digital transformation is more important than ever. Scarleth shares unique insights into the cultural impact of AI, the challenges of virtual environments, and why organizations need a human-centered approach to technology. 👉 Tune in now and discover how Digital Anthropology is shaping the digital age! 🎧 Available on all major platforms! Find more about of our podcast episode on Applied Anthropology on https://www.noraengelbert.de/podcast [https://www.noraengelbert.de/podcast] or https://applied-anthropology.com/podcast [https://applied-anthropology.com/podcast]

Episode 8 - Margret - The Power of Digital Anthropology

Achieving Better Data with Modern Methods A key focus is Digital Anthropology: Margret reveals how digital tools not only help us understand the digital revolution but also how they can be leveraged for data collection and analysis. Whether qualitative or quantitative – how can you utilize these methods to gather relevant information quickly and effectively? Tune in and discover how digital anthropology can give you a competitive edge. Listen in to learn how to collect valuable data on your customers, patients, and employees, and create real value for your business!