(In)Decisive Moments

Why We're Rewarded for Burning Out and How to Stop ft. Jo Hooper

Jo Hooper built exactly the career she was supposed to want. Head of Communications by thirty, a decade of hard work behind her, every box ticked, and then, at thirty-one, two breakdowns in eighteen months that she couldn't ignore her way past. This episode is about what it takes to actually stop. Sofia and Jo dig into the structural belief that equates hard work with virtue, what the corporate reward system teaches us about our own worth, and what it looks like to build something on entirely different terms. Key Takeaways * Why burnout is a decision and how to make a different one * How society rewards the behaviours that destroy us, and how to stop being complicit * What walking away from a dream job actually feels like, and what comes after * Why "work harder than a man" is still the unspoken rule for women in creative industries * How to build a creative practice that doesn't steal your life Jo Hooper is a YOLO business coach, bluntly but lovingly giving you the work wake-up call no one else is going to give you: why are you working so bloody hard if you have no time to enjoy it? After losing a parent at 16 and having two breakdowns in corporate by 31, she's on a mission to stop you wasting your life working all the time. Sofia Pusa is a creative director, brand consultant, and illustrator. She created (In)Decisive Moments to explore the pivotal decisions and defining moments that shape who we are. She's passionate about sharing stories of how people find their creative voice and carve out a path that feels honest and true. Guest Website [https://getwildlyfree.co.uk] | Instagram [https://www.instagram.com/getwildlyfree/] Show Website [https://www.sofiapusa.com/podcast] | Instagram [https://www.instagram.com/indecisivemomentspodcast] | TikTok [https://www.tiktok.com/@indecisivemomentspodcast] Sofia Pusa Website [https://www.sofiapusa.com/] | Instagram [https://www.instagram.com/sofia.pusa] Be sure to subscribe and follow us on Instagram and TikTok @indecisivemomentspodcast

How to Invent a New Creative Practice ft. Stormy Pyeatte

Stormy Pyeatte has built a life that doesn't follow a script — RV road trips with near-strangers, hostel work, stints in New Zealand, Australia, and London — and her art reflects it. As a multidisciplinary artist creating immersive installations with floristry, light, and projection, she's carved out a practice entirely on her own terms. In this episode, Sofia and Stormy dig into how daily creative challenges helped her find her artistic voice, what grief taught her about what actually matters, and why staying curious has been her most reliable compass. Key Takeaways * How embracing bold, unexpected decisions can shape your creative path * Using daily creative practice and personal projects to develop your artistic voice * Finding resilience and meaning through grief and life changes Stormy Pyeatte is a London-based multimedia artist working at the intersection of nature and technology, merging floral design, projection mapping, AI, and interactive tools into immersive installations that blur the line between the physical and digital. Her work has been exhibited at London's Saatchi Gallery, and she's collaborated with brands including Adobe, Amaran, and Snapdragon. Eclectic, experimental, and playful, her ever-evolving skillset is a testament to a life of curiosity and dedication to learning. Sofia Pusa is a creative director, brand consultant, and illustrator. She created (In)Decisive Moments to explore the pivotal decisions and defining moments that shape who we are. She's passionate about sharing stories of how people find their creative voice and carve out a path that feels honest and true. Guest Website [https://stormy.digital] | Instagram [https://www.instagram.com/stormypyeatte/] | YouTube [https://youtube.com/@stormypyeatte?si=MUvzrkCWDxwgMcrL] Show Website [https://www.sofiapusa.com/podcast] | Instagram [https://www.instagram.com/indecisivemomentspodcast] | TikTok [https://www.tiktok.com/@indecisivemomentspodcast] Sofia Pusa Website [https://www.sofiapusa.com/] | Instagram [https://www.instagram.com/sofia.pusa] Be sure to subscribe and follow us on Instagram and TikTok @indecisivemomentspodcast

Building a Career that Sets Your Soul on Fire ft. Lucy Bradbury

In this episode, Sofia Pusa chats with Lucy Bradbury, a 3D motion designer whose work spans campaigns, product films, and live visuals for clients like Nike Kids, Pepsi, and Netflix. Lucy opens up about her unconventional path – from studying pharmacology to branding, and finally committing fully to 3D – sharing the bold decisions that have shaped her creative career. They explore the challenges and rewards of freelancing, the role of personal projects in fueling her growth, and how setbacks like job loss have strengthened her artistic voice. This episode is a candid conversation about trusting your instincts, cultivating discipline, and taking ownership of your creative journey. Key Takeaways * Making bold career changes and following your gut * Leveraging personal projects and consistent routines to stay inspired * Turning setbacks into opportunities for growth and resilience * Balancing client work with personal creative development * Building discipline and showing up for your craft every day Lucy Bradbury is an ideas-driven 3D motion designer, collaborating with CG and branding studios on campaigns, product films, and live visuals. She specializes in concept and look development, while carving out time for personal projects where she explores ideas collected from small, often mundane moments. Sofia Pusa is a creative director, brand consultant, and illustrator. She created (In)Decisive Moments to explore the pivotal decisions and defining moments that shape who we are. She's passionate about sharing stories of how people find their creative voice and carve out a path that feels honest and true. Guest Website [https://lovelandstudio.co.uk] | Instagram [https://www.instagram.com/lovelanddddddddddd] Show Website [https://www.sofiapusa.com/podcast] | Instagram [https://www.instagram.com/indecisivemomentspodcast] | TikTok [https://www.tiktok.com/@indecisivemomentspodcast] Sofia Pusa Website [https://www.sofiapusa.com/] | Instagram [https://www.instagram.com/sofia.pusa] Be sure to subscribe and follow us on Instagram and TikTok @indecisivemomentspodcast

How to Take Risks and Make Your Work Seen ft. Obidi Nzeribe

Sofia Pusa chats with Obidi Nzeribe, a Nigerian-born, Los Angeles–based fashion and commercial photographer whose nostalgic, story-driven images blend memory, place, and storytelling. Obidi shares how his journey from chemical engineering to photography was shaped by intentional choices and risk-taking. He talks about the pivotal moments that pushed him to pursue his creative path, how moving to the US fueled his drive to create and the steps he took to develop his artistic style. He also discusses how he intentionally positions his work to be seen by the right people, why location and community influence his creativity and how he stands out in a competitive market. His story is a reminder that courage alone isn't enough – being deliberate and intentional and taking calculated risks is what turns creative ambition into results. Key Takeaways * Transitioning from chemical engineering to photography * Taking risks and being intentional with your work * How location and community influence creativity * Standing out in a competitive photography market Obidigbo Nzeribe is a fashion photographer born and raised in the eastern part of Nigeria. After acquiring a degree in chemical engineering, he decided to pursue his passion for telling stories through photography, his work is best described as warm, nostalgic and eclectic. Sofia Pusa is a creative director, brand consultant, and illustrator. She created (In)Decisive Moments to explore the pivotal decisions and defining moments that shape who we are. She's passionate about sharing stories of how people find their creative voice and carve out a path that feels honest and true. Guest Website [https://obidinzeribe.com] | Instagram [https://www.instagram.com/obidinzeribe/] Show Website [https://www.sofiapusa.com/podcast] | Instagram [https://www.instagram.com/indecisivemomentspodcast] | TikTok [https://www.tiktok.com/@indecisivemomentspodcast] Sofia Pusa Website [https://www.sofiapusa.com/] | Instagram [https://www.instagram.com/sofia.pusa] Be sure to subscribe and follow us on Instagram and TikTok @indecisivemomentspodcast

Stop Hiding What Makes You Weird ft. Luca Peterson

Sofia Pusa chats with Luca Peterson, a filmmaker and content creator who went from a 9-5 finance job to building a massive online following and a tight-knit community. Luca shares the pivotal choices, bold lifestyle changes, and creative experiments that have shaped his path. From a chaotic move to Bali to the decision to completely overhaul his diet and habits, he talks openly about burnout, creative blocks, and what it really takes to stay consistent without losing yourself. We also explore his approach to making content go viral without chasing algorithms, using AI as a tool, and leaning into the quirks that make his work and personality stand out. Packed with energy, honesty, and practical insights, this episode is a masterclass for creators who want to grow their audience, stay authentic, and have fun doing it. Key Takeaways * Bold lifestyle changes that fuel focus, energy, and creativity * Overcoming burnout and creative blocks * How to make content go viral without chasing algorithms * Using AI strategically while staying authentic * Leaning into your quirks to stand out and connect with your audience Luca Peterson is a filmmaker & content creator. Sofia Pusa is a creative director and illustrator. She created (In)Decisive Moments to explore the pivotal decisions and defining moments that shape who we are. She's passionate about sharing stories of how people find their creative voice and carve out a path that feels honest and true. Guest Instagram [https://www.instagram.com/lucapeterson/] | YouTube [https://www.youtube.com/@lucapeterson] Show Website [https://www.sofiapusa.com/podcast] | Instagram [https://www.instagram.com/indecisivemomentspodcast] | TikTok [https://www.tiktok.com/@indecisivemomentspodcast] Sofia Pusa Website [https://www.sofiapusa.com/] | Instagram [https://www.instagram.com/sofia.pusa] Be sure to subscribe and follow us on Instagram and TikTok @indecisivemomentspodcast