Inside Fashion Marketing by Zalando Marketing Services

The 2026 retail media playbook

Retail Media is everywhere. But the basics? Often blurred. In this season opener, Heike Lari breaks retail media down to its core. What it is, who it’s for, and why it’s a full-funnel growth engine, not just a lower-funnel sales tool. From ROI vs. ROAS to awareness, consideration, and conversion - this episode gives you the shared language and KPI clarity every brand needs. Check out our website [https://partner.zalando.com/services/marketing] for more insights.

Kiri Masters on what’s next in retail media: US vs. Europe & the 2026 edge

Tune in to our last episode of the 2025 season to hear Kiri Masters - retail media industry expert, columnist, and podcast host of "The Retail Media Breakfast Club" [https://www.retailmediabreakfastclub.com/] - discuss all things retail media with us. Heike and Kiri talk about what has changed in the past year in the retail media sphere, what we might see coming in 2026, and differences between the US and Europe.

Crocs on turning entertainment into engagement at every touchpoint

Crocs and ZMS turn inspiration into impact - fusing cultural pulse, bold storytelling, and live moments at our Brand Experience Hub. Dive in with Yann Le Bozec, Group VP & Head of Marketing at Crocs, as he reveals how entertainment-led campaigns spark true connections and scale brand love. The most recent example he brings: Their collaboration with The Elevator Boys.

Unlocking next-gen growth with AI-powered retail media and Google

Join us for a landmark episode as ZMS welcomes its first ever media partner on the show, Dr. Jannika Bock, Managing Director Retail at Google Germany! She joins our host Heike Lari to unpack how the ZMS-Google collaboration is supercharging growth for fashion and beauty brands. This conversation decodes the new era of AI-powered full-funnel activation, covering how they master the complex path from YouTube awareness to on-site conversion. Tune in to see how combining ZMS's customer insights with Google's powerful AI creates smarter, more effective off-site campaigns.

ZMS turns 10: A decade of retail media innovation

Step into a decade of transformation with Joanna Rogers, Managing Director of Zalando Marketing Services, and Andreas Antrup, former ZMS MD and host of this podcast, and now MD Zalando China, as they join Heike Lari to celebrate 10 groundbreaking years of ZMS. From sketching Sponsored Products on a whiteboard to leading full-funnel, insight-driven campaigns for over 50 million customers - this episode unpacks how ZMS grew into a powerhouse of retail media innovation, cultural creativity, and customer-centric storytelling.