Product Adoption Academy by Appcues

Theo Ohene’s Onboarding Checklist

From discussing the collaborative process behind its creation, to delving into its implications for mobile apps and activation rates, Theo breaks down the checklist's components. Additionally, we emphasize the importance of aligning onboarding strategies with product goals to enhance user motivation and decrease churn rates. Tune in for insights on optimizing user experiences and driving product success. Quotes “I was really laser focused on creating something that will help founders that I work with and give something actionable.” Shownotes [1:37] How did they build this onboarding checklist together? [2:51] Onboarding for mobile apps and activation rates [6:11] Theo breaks down his onboarding checklist [9:00] Understand the goals of your product to increase motivation and decrease the motivation [11:52] Which of the following checkbox do Theo wants to achieve in his checklist? About Theo Ohene Theo is an experienced advisor and marketer specializing in startups and scaleups. With over 11 years of experience, he has worked with various companies including Abaka, Republic, and Amazon AWS. Theo provides guidance to CEOs and marketing leaders on growth strategies, conducts team training sessions, and manages growth initiatives for teams. Resources Growth Roadmaps [https://www.growthroadmaps.co/] Theo on Linkedin [https://www.linkedin.com/in/theoohene/?originalSubdomain=uk]

AWeber’s “What’s New” with Chris Vasquez

In this episode, you'll discover: "What's new" explained: Learn about AWeber's new feature. Real-time guidance: Get in-the-moment insights for email marketing. Unlock more features: Discover AWeber's hidden gems easily. Become an email pro: Learn how to promote features & boost success. Whether you're a seasoned email marketer or just getting started, this episode offers valuable insights and actionable strategies to take your email marketing to the next level. Don't miss this opportunity to gain a competitive edge in the ever-evolving world of email marketing! Quotes: "We've gotten some very useful feedback every time we use the "what's new" button. We've gotten feedback to make it better, even positive feedback that we can promote other features to our users." Show notes: [2:12] Highlight new functionality to people [2:20] The "what's new?" button and its best features [2:40] One of the best way to promote new features [5:00] Getting in the moment feedback and information from users [6:27] New learnings that they got from creating the “what’s new” modal About Chris Vasquez Chris collaborates with a team comprising product managers and UX/UI designers to develop tools and experiences catering to entrepreneurs, bloggers, podcasters, and various small businesses, facilitating remarkable connections with their audiences. His enthusiasm lies in recognizing and nurturing the exceptional abilities within product individuals, whether transforming them into adept data analysts or inventive prototyping experts. AWeber [https://www.aweber.com/] Chris Vasquez on LinkedIn [https://www.linkedin.com/in/christaylorvasquez]

The Evolution of Miro’s Onboarding with Kate Syuma

Today we are joined by the founder of Growthmates and former Head of Growth Product Design at Miro, Kate Syuma. Kate will give us a walkthrough of the different onboarding phases and how you can leverage them to attract more users to your product. Quote “The product and the first experience should help them get the value of the product.” Show notes [1:57} What did user onboarding look like years ago? [4:05] Importance of using a clean sign-up flow [5:10] Testing multiple versions in onboarding [7:09] User onboarding on the “hyper growth” phase [9:55] Adding the human touch is important [14:45] Growth at scale [18:49] An easy way to let people use your [20:50] Kate's tips to improve your onboarding flow About Kate Syuma Kate is a Growth Advisor with a lot of expertise in building products that combine great user experience with a real business impact. She previously worked with Miro for six years, passing through company growth from Startup to Business at Scale. Resources Miro [https://miro.com/] Growthmates Podcast [https://open.spotify.com/show/20kuLErtRnlKhe4HU8LGYH] Kate Syuma LinkedIn [https://nl.linkedin.com/in/ekaterina-syuma] www.onboard.report [http://www.onboard.report]

Ramli John’s User Onboarding Audit Template

Discover the secrets to making your product stand out. In this solo episode, Ramli shares strategies on effectively communicating your product's unique value, from tackling increased competition to delivering quick value to new users. Learn practical tips, including financial statement audits and a user onboarding template. Tune in to boost your market positioning and stand out in the competitive business landscape! Quotes from the episode "In the first 15 seconds, new users are lazy, vain, and selfish." Resources Appcues [https://www.appcues.com/] Appcues Audit Template [https://www.appcues.com/product-adoption-academy] Email Ramli: ramli@appcues.com

Hotjar’s Product Experience

They'll share with us the in-app communication experiments they are developing to enhance the overall user experience for Hotjar users. Explore the impact of product marketing on shaping their product roadmap, enabling users to access new features, and guiding the product team in creating solutions that resonate with user needs. Quotes from this episode “We want to ensure that what we are actually building is of value to our users.” Shownotes [5:54] - What is Hotjar? [7:26] - In-app communications for support and facilitating new user engagement [9:50] - Adoption of new features [12:25] - Origin of the Appcues flow idea [15:13] - Performance of response rates [16:21] - The team's process in creating a new user experience using Appcues About Mike Cullen Mike is a seasoned product marketing professional with a decade of expertise in B2B SaaS. Proficient in cultivating a deep understanding of customer needs and strategically positioning products. Successfully launched multiple SaaS products, overseeing all aspects of go-to-market and comprehensive marketing strategy. About Sarah Metcalf Sarah's journey into tech marketing involved roles as a historian, customer service representative, and nonprofit volunteer manager. This diverse experience has enhanced her skills as a storyteller, researcher, customer advocate, colleague, and leader. About Mark Jack In the last ten years, he has cultivated a varied set of skills in marketing and design, encompassing various performance marketing channels, support functions, and leadership positions. Hotjar: * https://www.hotjar.com/ [https://www.hotjar.com/] Appcues: * https://www.appcues.com/ [https://www.appcues.com/]