Omslagafbeelding van de show Product Marketing Life

Product Marketing Life

Podcast door Product Marketing Alliance

Engels

Business

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Over Product Marketing Life

Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

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145 afleveringen

aflevering So what, why, & who cares? A framework with Doug Kimball, Digital Science artwork

So what, why, & who cares? A framework with Doug Kimball, Digital Science

In this episode, we're joined by Doug Kimball, Senior Director of Product Marketing at Digital Science, who shares his unconventional journey from counseling to product marketing – and the through-line that connects both: clear, human communication. Doug unpacks his go-to framework – "So What? Why? Who Cares?" – and how it keeps messaging sharp and impactful. He reflects on his time at Nielsen, where a rare pivot through sales gave him a 360° view of how products are built and sold, and at Blue Yonder, where he developed competitive strategy from scratch. Now at Digital Science, he's focused on building a cohesive product marketing team and the frameworks to help it thrive. He's also authored a book on messaging and is active on LinkedIn as a mentor and connector.

15 mei 2026 - 31 min
aflevering Mastercard, $1.2B, and a cybersecurity brand problem, with Jess Shields, Mastercard artwork

Mastercard, $1.2B, and a cybersecurity brand problem, with Jess Shields, Mastercard

What does it take to market cybersecurity at one of the world's most recognized brands? Jess Shields, Director of Product Marketing at Mastercard, brings 20 years of hard-won experience to this conversation. From leading the global launch of Mastercard's acquisition of Recorded Future, a major player in threat intelligence, to navigating the complex dance between product marketing and product management, Jess breaks down what it really means to bring enterprise security products to market with clarity and impact. She shares the practical frameworks she swears by (including a four-quadrant prioritization grid that keeps her and her PM partners aligned), her philosophy on customer-centric positioning, and why she believes product marketers need a seat at the table from day one – not just at launch.

20 mrt 2026 - 33 min
Super app. Onthoud waar je bent gebleven en wat je interesses zijn. Heel veel keuze!
Super app. Onthoud waar je bent gebleven en wat je interesses zijn. Heel veel keuze!
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