Pursuit of Profit: The Franchise Business Podcast

POP PULSE: Most Franchise Buyers Make This Costly Mistake - How Franocity Helps Investors Avoid It

POP PULSE #7: Every year, thousands of people invest in franchise ownership believing they've found the perfect opportunity. Yet many make the decision based on emotion, brand familiarity, or marketing rather than a structured process. In this episode, Cliff explains why so many franchise owners fail, how Franocity was built from real-world franchise acquisition experience, and the exact framework used to help investors make smarter, more profitable franchise decisions. By listening to this episode, you'll learn: * Why franchise failures are often caused by poor decision-making and execution rather than the franchise brand itself. * The six-step process used to evaluate franchise opportunities and reduce costly investment mistakes. * How to identify high-growth industries and opportunities that align with your financial goals, lifestyle, and long-term vision. Listen now to discover the proven framework that helps investors avoid expensive franchise mistakes and confidently choose businesses built for long-term success and wealth creation. ------ Links: Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://youtu.be/uIQm1dcgiNs]! Book a free consultation with Cliff and Justin: https://calendly.com/franocity1/30-minute-meeting [https://calendly.com/franocity1/30-minute-meeting] 🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://franocity.com/] 💼 LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&v=cnVFI3eRf4E]/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/cliffnonnenmacher/] ----- Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.

A Million-Dollar Franchise in an Industry Nobody Talks About & You Have Overlooked

Episode 134: It’s one of the most overlooked sectors in franchising—and now it's turned into one of the largest indoor air quality network franchises in North America. In this episode, Lane Martin shares how he transformed a fragmented duct cleaning industry into a nationally recognized indoor air quality franchise brand, Modern PurAir, and reveals the systems that help franchisees build scalable, recession-resistant businesses. By listening to this episode, you'll discover: * How to grow a service business from a single vehicle into a million-dollar operation using proven systems and processes. * Why combining commercial recurring revenue with residential services creates a more stable and scalable business model. * The customer experience, technology, and sales strategies that separate top-performing operators from everyone else. Press play now to learn the exact operational and growth strategies that are helping service business owners scale faster, increase profitability, and build long-term wealth through ownership. -------------- Timestamps: 00:00 - Intro 01:01 - What problem did you see that you wanted to solve? 06:03 - When did you know that you were ready to expand to the US? 11:27 - What are the differentiators you’re bringing into your space? 20:40 - How did you reconcile using a diesel truck to clean the indoor air? 25:15 - Licensing 25:53 - What’s the average ticket for commercial and residential? 34:55 - Franchisees’ job 40:29 - Does this industry have a head or a tailwind? 42:15 - Item 19 ----- Links: Modern PurAir [https://modernpurair.com/] Pursuit of Profit episode 40 with Brian Scudamore [https://episodes.captivate.fm/episode/29f609c4-b284-4100-ba0d-b23d00b69415.mp3] Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://youtu.be/uIQm1dcgiNs]! Book a free consultation with Cliff and Justin: https://calendly.com/franocity1/30-minute-meeting [https://calendly.com/franocity1/30-minute-meeting] 🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://franocity.com/] 💼 LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&v=cnVFI3eRf4E]/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/cliffnonnenmacher/] ----- Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.

The Franchise Opportunity In A $10 Billion Industry Hiding in Plain Sight

Episode 133: Did you know there is a $10 billion industry that has few franchises, but needed by all homeowners? In this episode of Pursuit of Profit, Ed Semane, CEO of 76 Fence franchise, shares how he discovered the fencing industry, invested millions into building the 76 Fence franchise system, and scaled the brand to more than 129 locations in just over two years. You will learn how Ed built this million dollar franchise: 1. How franchisees can scale without managing installation crews 2. The unique regional developer model 3. The systems developed for explosive growth Whether you're exploring franchise ownership, home service businesses, or looking for your next investment opportunity, this episode provides a behind-the-scenes look at one of the fastest-growing franchise brands in the country. Hit play and listen now! -------------- Timestamps: 00:00 - Intro 02:12 - Why fencing? 07:25 - What is a regional director? 10:41 - How are regions divided? 12:53 - Royalty 14:37 - Types of fencing 16:55 - Labor model 17:52 - Average ticket 19:23 - How to handle appointments 22:18 - Item 7 & Item 19 29:48 - Locations 34:14 - Where did 76 Fence name come from? ----- Links: 76 Fence [https://76fence.com/] Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://youtu.be/uIQm1dcgiNs]! Connect with Cliff and Justin: 🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://franocity.com/] 📷 Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&v=cnVFI3eRf4E] /⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/franocity/?hl=en] 👍 Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&v=cnVFI3eRf4E] /⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.facebook.com/franocity/] 💼 LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&v=cnVFI3eRf4E]/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/franocity/] 💼 LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&v=cnVFI3eRf4E] /⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/justin-guevara-franocity/] * Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://franocity.com/] ----- Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.

How To Grow A Single Concept Into A Nationally Recognized Franchise Brand While Other Restaurants Fail

Episode 132: What does it really take to build and franchise a successful restaurant brand? In this episode of Pursuit of Profit, Cliff sits down with Matt Friedman, founder of Wing Zone, to break down how he grew a single concept into a nationally recognized franchise brand. You'll learn: 1. How to build a franchise that is exit ready 2. Skills for scaling a franchise vs building a business 3. Understand capital discipline If you’re considering franchising, restaurant ownership, or scaling a business, this episode delivers practical insights on growth, leadership, profitability, and long-term brand expansion. Hit play and listen now! -------------- Timestamps: 00:00 - Intro 02:24 - Why are you making chicken wings in your frat house? 09:09 - Hurdles building the business 11:55 - Capital for growing the business 16:12 - How Wing Zone scaled 25:10 - From Frat House to Franchise book 27:10 - 5 key metrics for buying a franchise 33:45 - Trials and challenges while building 38:07 - What Matt's doing now 44:40 - What Matt would have done differently ----- Links: Wing Zone [https://wingzone.com/] From Frat House to Franchising: The Wing Zone story (book) [https://www.barnesandnoble.com/w/from-frat-house-to-franchising-matt-friedman/1149706935?ean=9798895761632] Matt Friedman [https://mattfriedman.com/] Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://youtu.be/uIQm1dcgiNs]! Connect with Cliff and Justin: 🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://franocity.com/] 📷 Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&v=cnVFI3eRf4E] /⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/franocity/?hl=en] 👍 Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&v=cnVFI3eRf4E] /⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.facebook.com/franocity/] 💼 LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&v=cnVFI3eRf4E]/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/franocity/] 💼 LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&v=cnVFI3eRf4E] /⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/justin-guevara-franocity/] * Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://franocity.com/] ----- Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.

POP Pulse: Why Cutting Prices Is Killing Small Businesses & Franchise Owners & How To ACTUALLY Attract Customers

Are you lowering prices to win more customers? That strategy may actually be destroying your business or franchise. Cliff breaks down the dangerous pricing mistake many small business owners and entrepreneurs make during inflationary periods. Using real-world examples from franchises and major brands like McDonald’s, Starbucks, Netflix, Chipotle, and Ford, Cliff explains why successful companies raise prices while struggling businesses race to the bottom. In this episode, you will discover: • Why discounting destroys your profit margins • Why franchise systems often outperform independent businesses • How to attract better customers instead of bargain hunters If you own a small business, are considering franchising, or want to improve profitability without working harder, this episode is packed with practical insights - hit play and listen now! ----- Links: Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://youtu.be/uIQm1dcgiNs]! Connect with Cliff and Justin: 🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://franocity.com/] 📷 Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&v=cnVFI3eRf4E] /⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/franocity/?hl=en] 👍 Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&v=cnVFI3eRf4E] /⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.facebook.com/franocity/] 💼 LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&v=cnVFI3eRf4E]/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/franocity/] 💼 LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&v=cnVFI3eRf4E] /⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/justin-guevara-franocity/] * Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://franocity.com/] ⁠⁠⁠Beyond The Brand⁠⁠⁠ [https://www.amazon.com/Beyond-Brand-Entrepreneurs-Fearless-Franchising/dp/B0FD2HQPZ5] book by Cliff Nonnenmacher & Justin Guevara ----- Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.