Recruitment Marketing for NONPROFITS

9. The Right Job Ad For the Right Candidate

Welcome back to the nonprofit recruitment marketing podcast. This is your host, Ryan Kohler. Today, we're going to talk about one of the most powerful ways to dramatically increase the number of qualified applicants who apply for your jobs. I'll be honest with you, this is also the most overlooked thing in the last 15 years. I have probably presented this concept 1000 different times, I've recorded 1000 different videos and sent out 1000 different emails, all phrasing this in every possible way in hopes of getting the HR world and employers to get this one simple concept. And so I hope you'll take a minute to take a deep breath. Because this right here is the fundamental reason why most employers are struggling to recruit right now. And it's especially important for underdog employers and nonprofits. So let's jump right in.

8. Struggling With Your Job Ad? Start With Who!

Welcome to the nonprofit recruitment marketing podcast. This is your host, Ryan Kohler. And today we're going to drill into the one area that I come back to over and over and over again, bookmark this episode. This is the most important! When in doubt, come back and listen to this one. And the number one thing that nonprofits and small organizations and anybody who's an underdog can do to change the entire results of their recruiting engine and their talent engine in their organization is to go back and clearly define their target, pick a narrow niche job seeker.

7. Recruiting & Retaining Talent for Nonprofits

Welcome back to the nonprofit recruitment Marketing podcast. Today we're going to get super focused on the recruiting side of the infinite loop that is building a talent engine for your nonprofit. It's the infinite loop so if you don't remember, you can go back and listen to my previous podcast about it.

6. The Two Wheels of Recruiting and Retention

Welcome back to the nonprofit recruitment Marketing Podcast is your host, Ryan Kohler, and I'm coming to you live in what sounds like the jungle. So forgive the random bird sounds here is I'm outside in Puerto Rico. But we're recording this podcast and being authentic about how to help nonprofits hire. So you'll have to forgive a little bit of unprofessional bird noises in the background. But today, what we're going to drill into, is really to talk about the way you think about recruiting as a holistic part of your organization as not just a strategy. But as you know, the goal being to make it a strategic advantage for your nonprofit.

5. The Funnel vs. the Flywheel

Welcome back to the nonprofit recruiting Marketing podcast. This is Ryan Kohler. Today we're going to talk about a couple core marketing concepts, funnels, versus flywheels, just to help those of you who aren't as familiar with marketing, get some context around how you view the different parts of your recruiting engine, as you're building it out.