Scale: The Modern Media Podcast

The Art of Building Startups

Pull up a chair and join us as we navigate the thrilling world of digital and online media with none other than Brian Halvey, the CTO of WordPress VIP. We take an extraordinary trek through Brian's illustrious career, unpacking his groundbreaking work with heavyweights such as TMZ, Business Week, and TV Guide. You’ll get an insider’s look at WordPress VIP, understanding its design for large, high-traffic businesses, and how it provides an unsurpassed platform for companies reaching millions of customers. Brian really opens the vault on this one, offering invaluable insights from his experience building startups and media brands. You'll be gripped as we dissect the triumphs and trials of growing from zero to one, emphasizing the critical role of setting clear goals. We take the conversation a notch higher, exploring the concept of iteration and the importance of a minimum viable product. You'll learn why feedback isn’t just valuable; it’s vital for growth and constant improvement. But that's not all - we also pull back the curtain on the often-misunderstood world of lifestyle businesses. Brace yourself as we engage in a candid discussion around the pressures to scale, the implications of taking on investors, and the realities of selling a business you’re profoundly attached to. Whether you're an entrepreneur, a digital media enthusiast, or just a keen learner, this is a conversation you don't want to miss. Tune in and be part of this enlightening journey with Brian Halvey. If you have any questions or need help with Word Press VIP, you can contact Brian or the Word Press VIP team using the following methods: •Website: https://brianalvey.com [https://brianalvey.com/] •Website: https://wpvip.com [https://wpvip.com/] SUBSCRIBE, FOLLOW, OR SAY HELLO! To keep up to date with the podcast, you can follow us on Spotify [https://open.spotify.com/show/1Uc4H7LEqlu17rR9NdVLc8], Acast [https://shows.acast.com/the-meta-media-podcast], or wherever you get your podcasts. You can also find us, Powered by Coffee [https://poweredbycoffee.co.uk/], the team behind Scale: The Modern Media Podcast on LinkedIn [https://www.linkedin.com/company/2346337], Twitter [https://twitter.com/coffeepoweredby?lang=en], and YouTube [https://www.youtube.com/@poweredbycoffeedigitalsolu8437]. If you'd like to talk code or site solutions with Stewart directly, he can be found on LinkedIn [https://www.linkedin.com/in/stewart-ritchie-566a811b/], Twitter [https://twitter.com/stewartritchie], Mastodon [https://ritchie.social/@stewart] or you can email the Powered by Coffee team: coffee@poweredbycoffee.co.uk ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Content Analytics vs Regular Analytics

Curious about using specialised content analytics over generic alternatives? How can Content Analytics influence your strategy? Join us as Neil Powell, a solutions engineer at Parsely, highlights the nuances of content versus web analytics and underscores the immense value a dedicated content analytics tool can bring to an editorial team. About Neil Neil Powell is a seasoned solutions engineer at Parse.ly [http://parse.ly] and Automattic [https://automattic.com], a web-based content analytics platform. With a background in publishing, Neil later moved into a product management role, which led him to his current focus on content analytics. He has unique expertise in understanding the nuances of content and web analytics and advocates for the importance of data in shaping content strategies. If you have any questions or want to reach out to Neil directly you can find him at * Parse.ly [https://parse.ly] * Parse.ly on Linkedin [https://www.linkedin.com/company/parsely-inc-/] * @Parsely on Twitter [https://twitter.com/parsely] You can find show notes, transcript and more on this episodes page at https://poweredbycoffee.co.uk/podcasts/scale/19-publish-content-analytics-neil-powell-parsely/ [https://poweredbycoffee.co.uk/podcasts/scale/19-publish-content-analytics-neil-powell-parsely/] SUBSCRIBE, FOLLOW, OR SAY HELLO! To keep up to date with the podcast, you can follow us on Spotify [https://open.spotify.com/show/1Uc4H7LEqlu17rR9NdVLc8], Acast [https://shows.acast.com/the-meta-media-podcast], or wherever you get your podcasts. You can also find us, Powered by Coffee [https://poweredbycoffee.co.uk/], the team behind Scale: The Modern Media Podcast [https://poweredbycoffee.co.uk/podcasts/scale/] on LinkedIn, Twitter, and YouTube. If you'd like to talk code or site solutions with Stewart directly, he can be found on LinkedIn [https://www.linkedin.com/in/stewart-ritchie-566a811b/], Twitter [https://twitter.com/stewartritchie], Mastodon [https://https//ritchie.social/@stewart] or you can email the Powered by Coffee team: coffee@poweredbycoffee.co.uk [coffee@poweredbycoffee.co.uk] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Publisher Monetisation and Paywalls

Discover the secrets of monetising your readership and mastering paywall strategy with our special guest, Peter Ericson, founder and CEO of Zeen101, the makers of Leaky Paywall for WordPress. Peter shares the fascinating story of how Leaky Paywall was developed to help universities publish content online and how it has evolved into an essential tool for publishers to control content access and profits About Pete Pete Ericson is the founder and CEO of ZEEN101, the creators of Leaky Paywall for WordPress. With over two decades of experience in the web development industry, Pete has been instrumental in developing innovative solutions for online content publishing and monetisation. His expertise in paywall strategy, digital subscriptions, and maximising revenue for niche publishers has helped many publications successfully navigate the challenges of the digital age. Under Pete's leadership, Zeen101 has evolved into an integrated platform for publishers, offering an essential tool for controlling content access and generating profits from their readership If you have any questions or want to reach out to Pete directly you can find him at * Leaky Paywall [https://leakypaywall.com/] * Leaky Paywall on Twitter [https://twitter.com/LeakyPaywall] * Pete on Twitter [https://twitter.com/PeterEricson] * Pete on Linkedin [https://www.linkedin.com/in/ericson/] You can find show notes, transcript and more about Paywalls and Publishing [https://poweredbycoffee.co.uk/podcasts/scale/publisher-monetisation-paywalls-pete-ericson/] on this episodes page a https://poweredbycoffee.co.uk/podcasts/scale/publisher-monetisation-paywalls-pete-ericson/ [https://poweredbycoffee.co.uk/podcasts/scale/publisher-monetisation-paywalls-pete-ericson/] SUBSCRIBE, FOLLOW, OR SAY HELLO! To keep up to date with the podcast, you can follow us on Spotify [https://open.spotify.com/show/1Uc4H7LEqlu17rR9NdVLc8], Acast [https://shows.acast.com/the-meta-media-podcast], or wherever you get your podcasts. You can also find us, Powered by Coffee [https://poweredbycoffee.co.uk/], the team behind Scale: The Modern Media Podcast [https://poweredbycoffee.co.uk/podcasts/scale/] on LinkedIn, Twitter, and YouTube. If you'd like to talk code or site solutions with Stewart directly, he can be found on LinkedIn [https://www.linkedin.com/in/stewart-ritchie-566a811b/], Twitter [https://twitter.com/stewartritchie], Mastodon [https://https//ritchie.social/@stewart] or you can email the Powered by Coffee team: coffee@poweredbycoffee.co.uk [coffee@poweredbycoffee.co.uk] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Monetising your Email Newsletters for fun and profit

In today's episode, we discuss various ways to monetize your email newsletter. Learn how these tactics can be applied to other platforms and mediums, like podcasts and video. About Justin Justin Duke is the founder of Buttondown, a simplified email service that focuses on strengthening the connection between authors, writers, producers, and readers. With a background in English literature, Justin pivoted into software development and gained valuable experience working at tech giants like Amazon and Stripe. His journey led him to create Buttondown, a service that sets itself apart from competitors like MailChimp and TinyLetter by offering a more personalised and streamlined approach to email communication. As an industry expert, Justin shares his insights on monetising email newsletters through advertising and fostering loyal audiences for brands, businesses, and media companies. If you have any questions or want to reach out to Justin directly you can find him at * Buttondown.email [https://Buttondown.email] * @jmduke [https://twitter.com/jmduke] SUBSCRIBE, FOLLOW, OR SAY HELLO! To keep up to date with the podcast, you can follow us on Spotify [https://open.spotify.com/show/1Uc4H7LEqlu17rR9NdVLc8], Acast [https://shows.acast.com/the-meta-media-podcast], or wherever you get your podcasts. You can also find us, Powered by Coffee [https://poweredbycoffee.co.uk/], the team behind Scale: The Modern Media Podcast [https://poweredbycoffee.co.uk/podcasts/scale/] on LinkedIn, Twitter, and YouTube. If you'd like to talk code or site solutions with Stewart directly, he can be found on LinkedIn [https://www.linkedin.com/in/stewart-ritchie-566a811b/], Twitter [https://twitter.com/stewartritchie], Mastodon [https://https//ritchie.social/@stewart] or you can email the Powered by Coffee team: coffee@poweredbycoffee.co.uk [coffee@poweredbycoffee.co.uk] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

The Inevitable Impact of Generative AI on SEO and Content Production

Discover the future of AI-driven SEO and its impact on modern media in our eye-opening talk with Josh Bachynski, a seasoned SEO expert and AI enthusiast. We dive deep into Google's latest generative search features and what they mean for content creators across the industry. About Josh Josh Bachynski is a seasoned SEO expert, AI enthusiast, TEDx speaker, and YouTube show host with over two decades of experience in the field. With a background in academia, he holds a master's degree in ethics and decision theory and was pursuing a PhD in the same area before shifting his focus back to SEO and AI. Josh has been at the forefront of the SEO landscape, understanding its increasing reliance on AI and recognizing the importance of reverse-engineering AI to stay ahead in the industry. If you have any questions or want to reach out to Josh directly you can find him at * Key Word Spy [https://trykeywordspy.com/] * YouTube [https://www.youtube.com/joshbachynski] * @joshbachynski on Twitter [https://twitter.com/joshbachynski] SUBSCRIBE, FOLLOW, OR SAY HELLO! To keep up to date with the podcast, you can follow us on Spotify [https://open.spotify.com/show/1Uc4H7LEqlu17rR9NdVLc8], Acast [https://shows.acast.com/the-meta-media-podcast], or wherever you get your podcasts. You can also find us, Powered by Coffee [https://poweredbycoffee.co.uk/], the team behind Scale: The Modern Media Podcast [https://poweredbycoffee.co.uk/podcasts/scale/] on LinkedIn, Twitter, and YouTube. If you'd like to talk code or site solutions with Stewart directly, he can be found on LinkedIn [https://www.linkedin.com/in/stewart-ritchie-566a811b/], Twitter [https://twitter.com/stewartritchie], Mastodon [https://https//ritchie.social/@stewart] or you can email the Powered by Coffee team: coffee@poweredbycoffee.co.uk [coffee@poweredbycoffee.co.uk] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.