Small Brand Mentality Listener's Club

🎙️Turning your skillset into a business with Terrence Diggs of D17 - Listener's Club #4

When you're a small brand/agency, how do you create something impactful and how can you catch the attention of a large non-endemic sponsor? Have no fear -- let's discuss. Small Brand Mentality's creator, Drew Hartman, is joined by marketer and creator of D17, Terrance Diggs. Through the lens of a small brand and agency, Terrance speaks about building authentic community in his space and how to leverage this skillset to work with large, non-endemic partners like the Washington Wizards. He also speaks about how to measure that success and opportunity to be a good long-term partner. Stay up to date with D17 on their website [https://d17clothing.com/] and their socials [https://www.instagram.com/d17clothing]. Small Brand Mentality is a platform exploring the intersection of running and business, but it's a frame of mind to build, break, disrupt, adapt, create, destroy, and repeat. Connect with Drew on Instagram [https://www.instagram.com/hartman.io/profilecard/?igsh=N213MDR5NXFlbHh2] or LinkedIn [https://www.linkedin.com/in/andrewthomashartman/]. Stay up to date with Small Brand Mentality on Substack [https://smallbrandmentality.substack.com/]. Subscribe to receive interviews, deep-dives, and break downs to your inbox. Like what you are listening to? Buy me an NA Beer to keep me fueled up [https://buymeacoffee.com/drewhartman]! As always, your likes, shares, downloads, and subscriptions help out a ton! Consider sending to a friend to fuel your next long run. To hear more, visit https://smallbrandmentality.substack.com/ [https://www.cbc.ca/radio/asithappens/as-it-happens-tuesday-edition-1.5724867/graphic-designer-shows-what-sports-pages-look-like-with-men-removed-1.5724879] Get full access to Small Brand Mentality at smallbrandmentality.substack.com/subscribe [https://smallbrandmentality.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]

🎙️Curating NexGen Running Fashion with Running Supply - Listener's Club #3

In the crowded media landscape, what are the roles of curators and aggregators and how do they impact the running industry at large? Have no fear -- let's discuss. Small Brand Mentality's creator, Drew Hartman, is joined by marketer and developer, Cole Townsend, to his background, influences, and perspectives that ultimately led to the creation of Running Supply. Running Supply is a multi-platform entity aimed to bring you running's latest drops, trending styles, and what's next in performance fashion. Cole keeps a close ear to the ground to curate the next wave of running fashion from both large brands and challenger brands alike. Tune in to hear everything from Cole's differentiators in the market, how he manages relationships with brands, his favorite brands to watch in 2025 and some hot takes along the way. Stay up to date with Running Supply on their website [https://running.supply/] and their Substack [https://runningsupply.substack.com/]. Small Brand Mentality is a platform exploring the intersection of running and business, but it's a frame of mind to build, break, disrupt, adapt, create, destroy, and repeat. Connect with Drew on Instagram [https://www.instagram.com/hartman.io/profilecard/?igsh=N213MDR5NXFlbHh2] or LinkedIn [https://www.linkedin.com/in/andrewthomashartman/]. Stay up to date with Small Brand Mentality on Substack [https://smallbrandmentality.substack.com/]. Subscribe to receive interviews, deep-dives, and break downs to your inbox. Like what you are listening to? Buy me an NA Beer to keep me fueled up [https://buymeacoffee.com/drewhartman]! As always, your likes, shares, downloads, and subscriptions help out a ton! Consider sending to a friend to fuel your next long run. To hear more, visit https://smallbrandmentality.substack.com/ [https://www.cbc.ca/radio/asithappens/as-it-happens-tuesday-edition-1.5724867/graphic-designer-shows-what-sports-pages-look-like-with-men-removed-1.5724879] Get full access to Small Brand Mentality at smallbrandmentality.substack.com/subscribe [https://smallbrandmentality.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]

🎙️Creating Brand Universes for HOKA with Katherine Burgess - Listener's Club #2

What is a brand universe and why is it more important than ever? Have no fear -- let's discuss. Small Brand Mentality's creator, Drew Hartman, is joined by designer and experiential marketer, Katherine Burgess, to discuss her origins, inspiration, and development at the intersection of design and the running industry. She started working to support small businesses and assorted projects in the running world, but a career defining moment was her New York Times women's sports series [https://www.cbc.ca/radio/asithappens/as-it-happens-tuesday-edition-1.5724867/graphic-designer-shows-what-sports-pages-look-like-with-men-removed-1.5724879]. This visual project highlighting the gap in women's sports coverage thrust Katie more permanently in the sports world and catapulted her design career in sport. Katie has worked with a wide array of clients to bring their visions to life, but she has most notably created brand universes for HOKA for their activations in road, trail, cross country and track. Katherine discusses her tips and tricks to build a captivating environ See her work: Citius Mag Cafe x HOKA @ Marathon Trials [https://www.instagram.com/citiusmag/p/C22OGqDr0zs/?img_index=1] Citius Mag Cafe x HOKA @ NYC Marathon [https://www.instagram.com/katherine_kart/p/DDFHDDmxv5P/?img_index=1] Citius Mag Cafe x HOKA @ Boston Marathon [https://www.instagram.com/katherine_kart/p/C5xAB94rmo8/?img_index=1] Freetrail Saloon x HOKA @ Western States [https://www.instagram.com/katherine_kart/p/C8x7whDPV3Y/?img_index=1] HOKA Festival of Miles [https://www.instagram.com/katherine_kart/p/C7r1JvhPJBW/?img_index=1] Footlocker XC Nationals x HOKA [https://www.instagram.com/katherine_kart/p/DDlAbmaykyk/?img_index=1] Small Brand Mentality is a platform exploring the intersection of running and business, but it's a frame of mind to build, break, disrupt, adapt, create, destroy, and repeat. Connect with Katie on Instagram [https://www.instagram.com/katherine_kart/?hl=en] or LinkedIn [https://www.linkedin.com/in/katherineburgess222/]. Connect with Drew on Instagram [https://www.instagram.com/hartman.io/profilecard/?igsh=N213MDR5NXFlbHh2] or LinkedIn [https://www.linkedin.com/in/andrewthomashartman/]. Stay up to date with Small Brand Mentality on Substack [https://smallbrandmentality.substack.com/]. Subscribe to receive interviews, deep-dives, and break downs to your inbox. Like what you are listening to? Buy me an NA Beer to keep me fueled up [https://buymeacoffee.com/drewhartman]! As always, your likes, shares, downloads, and subscriptions help out a ton! Consider sending to a friend to fuel your next long run. To hear more, visit https://smallbrandmentality.substack.com/ [https://smallbrandmentality.substack.com/] Get full access to Small Brand Mentality at smallbrandmentality.substack.com/subscribe [https://smallbrandmentality.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]

🎙️Listener's Club #1: Intro and Origins

What the f*ck is Small Brand Mentality? Have no fear -- let's discuss. Small Brand Mentality's creator, Drew Hartman, is joined by coach, athlete, and brand collaborator, Will Baldwin to discuss the origins and mission of the Substack and Podcast. Drew began his journey in the running industry with Tracksmith for several years before landing in his most recent role as Manager of Sports and Community Marketing at Salomon. Will wears many hats in his intersection with the running industry as a coach, race director/producer with Sundog Running [https://sundogrunning.com/], podcast producer and host with Mind Your Miles [https://open.spotify.com/show/4LIsNQ5C7E8PVu9o7dU3zf], and collaborator with HOKA across various content, coaching, and activation projects. Small Brand Mentality is a platform exploring the intersection of running and business, but it's a frame of mind to build, break, disrupt, adapt, create, destroy, and repeat. Connect with Drew on Instagram [https://www.instagram.com/hartman.io/profilecard/?igsh=N213MDR5NXFlbHh2] or LinkedIn [https://www.linkedin.com/in/andrewthomashartman/]. Connect with Will on Instagram [https://www.instagram.com/runbaldwin/] or his website [https://www.runbaldwin.com/]. Stay up to date with Small Brand Mentality on Substack [https://smallbrandmentality.substack.com/]. Subscribe to receive interviews, deep-dives, and break downs to your inbox. Like what you are listening to? Buy me an NA Beer to keep me fueled up [https://buymeacoffee.com/drewhartman]! As always, your likes, shares, downloads, and subscriptions help out a ton! Consider sending to a friend to fuel your next long run. Get full access to Small Brand Mentality at smallbrandmentality.substack.com/subscribe [https://smallbrandmentality.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]