The Business of Video Production

How to Get More Work from Past Clients

One of the easiest ways to generate more work in your video production business isn’t by finding new clients. It’s by reconnecting with the people who already know you, trust you, and have hired you before. In this episode, I explore why so many great client relationships quietly fade away, not because anything went wrong, but because everyone gets busy. I share practical ways to reconnect that feel genuine rather than salesy, along with simple systems you can use to make staying in touch a consistent part of your business. You’ll learn: • Why past clients are often your best source of future work • How to reconnect without feeling awkward or pushy • Simple ways to stay top of mind all year round • The difference between nurturing relationships and selling • Why a simple spreadsheet can sometimes outperform a CRM • The outreach framework I teach inside my coaching program If you’re looking for a practical way to generate more work without constantly chasing new leads, this episode will give you a simple strategy you can start using straight away. Video business coaching [https://www.ryanspanger.com/coaching]

The Inner Game of Running a Video Production Business

Running a successful video production business isn’t just about strategy, marketing and sales. Much of it comes down to mindset. In this episode, I explore the psychological side of running a business and share some of the personal philosophies that have shaped the way I’ve approached work and life over the past 20 years. These are the ideas I come back to when things get difficult, the principles that help me stay focused, and the framework I’ve developed for navigating the ups and downs of business. My hope is that this episode encourages you to think about your own approach and the mindset that’s guiding the decisions you make every day. If you’re looking to build a stronger, more resilient video production business, I think you’ll find this conversation valuable. If you'd like to learn more about me, check out ⁠my website [https://www.ryanspanger.com]

What to Do When Your Video Business Feels Stuck

Have you ever felt like your business has stopped moving forward? You’re still working. You’re still getting projects. But the growth, excitement and momentum that used to be there feels harder to find. In this episode, I sit down with one of my coaching clients to talk about what happened when he found himself in exactly that position. After years of running a successful video production business, he felt stuck. The business wasn’t going backwards, but it wasn’t really moving forwards either. We talk about burnout, rebuilding confidence, finding a clearer direction, attracting better projects and creating momentum again. Most importantly, we explore what it takes to move from feeling like your best years are behind you to believing that your biggest opportunities may still be ahead. If you’ve been feeling a bit stuck in your business lately, I think you’ll relate to this conversation.

More Leads and Clients 3: Retention

What if one of your best clients left tomorrow? It’s a question that has kept many business owners awake at night, including me. This is Part 3 of my three-part series on How to Get More Leads and Clients. In the first two episodes, we looked at acquisition and leverage. Today, we’re talking about retention: the often-overlooked skill of building client relationships that last. I share the mindset shift that helped me stop worrying about whether clients would leave, why some clients stay for years while others disappear after a single project, and the practical things you can do to create an experience that keeps people coming back. We’ll also explore why retention starts long before a project is finished, how trust is built over time, and why some of the most valuable clients in your business may not be the ones you’d expect. For me, retention has been one of the biggest drivers of growth in my business. Some of our most valuable client relationships have lasted for many years and generated hundreds of thousands of dollars in work. In this episode, I share some of the lessons I’ve learned from building those relationships and what you can do to build more of them in your own business.

More Leads and Clients 2: Leverage

This is part two of my three-part series, How to Get More Leads and Clients. In part one, we focused on lead generation. In this episode, we're moving to the next stage of the process: leverage. Most video production business owners think the value of a project ends when the invoice gets paid. The job gets delivered, the client is happy, and everyone moves on to the next thing. But there's an important step that video production company owners often neglect. In this episode, I share one of the biggest lessons I've learned in more than 20 years of running a production company, and why the value of a project is often much greater than most people realise. There's a good chance you're sitting on opportunities, proof, and assets that could be helping you win more work, and you're not fully using them. That's what we're exploring in this episode. Learn more about coaching for video production business owners: https://www.ryanspanger.com/coaching [https://www.ryanspanger.com/coaching]